View TV Video Player – Amazing HLS Live VIdeo Player – Why pay for expensive video licences when you can access broadcast-grade streaming technology at zero cost?
View TV Player provides advanced advertising integration and verified first-party audience data.
View TV Player is an SDK-driven video player from View TV.
It delivers high-quality VOD and Linear Live TV across nearly every connected device, operating system, and digital platform.
Designed for modern streaming services, broadcasters, content owners and CTV operators, View TV Player provides a powerful, flexible and commercially intelligent alternative to traditional video player solutions such as JW Player and Bitmovin.
And the biggest difference? View TV Player is completely free.
One Video Player. Almost Every Device.
View TV Player is built around a lightweight, SDK-driven architecture that makes integration into existing applications and websites straightforward.
Whether you are building a new streaming platform, launching a FAST channel, operating a subscription service or delivering an advertising-funded VOD service, the player provides the technology needed to deliver a consistent viewing experience.
With compatibility targeting 99.9% of devices, View TV Player is designed to support:
- Connected TVs and Smart TVs
- Android TV and Google TV
- Mobile applications across iOS and Android
- Desktop browsers and websites
- Set-top boxes and streaming devices
- Tablets and other connected devices
- Embedded streaming applications
Simply integrate the SDK into your application or website and start delivering professional streaming services without expensive player licensing.
Broadcast-Quality Streaming Without the Buffering.
The viewing experience matters. Slow start times, buffering and inconsistent playback are among the biggest reasons audiences abandon streaming services.
View TV Player is engineered to optimise playback performance across HLS and other supported streaming formats, with a focus on:
- Fast-start video playback.
- Intelligent buffering management.
- Smooth Linear Live TV delivery.
- High-quality VOD playback.
- Adaptive streaming support.
- Consistent playback across different device environments.
The objective is simple: get viewers watching faster, keep them watching longer and deliver a reliable television experience.
First-Party Data. Better Advertising. Higher Revenue.
But where View TV Player really differentiates itself is advertising.
Most video players are designed primarily to deliver video. View TV Player has been developed as part of a wider advertising and content monetisation ecosystem.
For advertising-funded streaming services, audience data is critical. Without accurate and transparent first-party data, advertising opportunities can be misrepresented, targeting becomes less effective and revenue can be lost across the advertising supply chain.
View TV Player is designed to verify first-party audience data and pass it downstream into the advertising workflow, connecting directly with Server-Side Ad Insertion (SSAI) and client-side advertising.
Supporting advertising integrations including VAST and VMAP, the player helps connect audience intelligence with advertising delivery.
This creates a more transparent advertising environment, helping broadcasters and content owners:
- Retain visibility of their first-party audience data.
- Improve advertising targeting and addressability.
- Support SSAI and client-side ad delivery.
- Reduce discrepancies between playback and advertising reporting.
- Improve monetisation opportunities through better data quality.
- Build a more accountable advertising supply chain.
The video player should not just deliver the content. It should help deliver the revenue.
Combine It With the Free View TV Video Ad Server.
View TV Player becomes even more powerful when combined with the View TV Video Ad Server.
Both products are available at zero cost, creating an integrated video delivery and advertising monetisation solution without the traditional licensing overheads.
Together, they provide the foundations for an out-of-the-box streaming monetisation ecosystem:
- View TV Player: Video playback and first-party audience data.
- View TV Video Ad Server: Advertising campaign management and delivery.
- View TV SSAI: Server-side advertising integration.
- View TV Cloud: Content distribution, delivery and monetisation infrastructure.
- View TV Analytics: Audience, playback and revenue visibility.
Rather than paying multiple technology providers for disconnected services, operators can build their streaming business around an integrated View TV ecosystem.
The Technology Powering Kapang.
View TV Player is not simply a technology demonstration or an experimental SDK.
It is the playback technology powering Kapang, View TV’s own consumer-facing streaming television platform.
Kapang brings together Linear Live TV, VOD and advertising-funded streaming entertainment across connected devices.
By using its own player technology in a live consumer environment, View TV can continuously develop, test and optimise the playback experience against the practical requirements of a commercial streaming service.
We believe the companies building streaming technology should be using that technology themselves.
Why Pay for Your Video Player?
The streaming industry has become accustomed to paying substantial licensing fees for technology that should be a fundamental part of delivering television.
View TV believes the economics should be different.
Content owners, broadcasters, application developers and streaming operators should be able to access professional video playback technology without having to surrender a percentage of their revenue or absorb unnecessary per-player licensing costs.
View TV Player is part of that philosophy.
Free video playback. Free video advertising technology. A better route to streaming monetisation.
Get the View TV Player SDK
View TV Player is available to developers, broadcasters, streaming platforms and content owners looking to integrate professional video playback into their applications and websites.
If you would like a copy of the View TV Player SDK or want to explore integrating it with your existing streaming infrastructure, contact the View TV team through the Contact Us form at:
Stop paying for your video player. Start building your streaming business.
