View TV Cloud transforms any existing SRT or HLS video feed into a globally distributable, fully monetisable Streaming TV channel. Designed for broadcasters, content owners and media businesses, View TV Cloud integrates Content Delivery Network (CDN) distribution, Digital Video Recording (DVR), Server-Side Ad Insertion (SSAI) and a Video Ad Server into one connected monetisation ecosystem. Best of all, you can retain your existing origin and playout provider, with no need to rebuild your broadcast infrastructure.
Distribute your channel across Connected TV (CTV), OTT streaming services and other supported platforms while maintaining control over advertising insertion and monetisation. View TV Cloud combines the technology required to deliver reliable streaming with the tools to schedule advertising, manage ad breaks and connect available inventory with advertising demand. Integrated SSAI and video ad-serving capabilities help turn an existing live or linear streaming feed into a commercial opportunity.
Move beyond distribution and start generating revenue from every viewing hour. Through View TV Cloud, broadcasters can access audience and revenue reporting, monitor channel performance and develop a monetisation strategy built around measurable viewing activity. The platform also supports View TV’s Next Generation FAST Channel model, targeting $100 RPM, equivalent to $0.10 per viewing hour, subject to advertising demand, delivery performance and actual monetisation results.
View TV can also help bring your channel to audiences through Kapang in the UK and USA, providing an additional distribution opportunity and a route to build viewing hours and advertising revenue. Whether you want to distribute an existing channel globally, add monetisation to a current SRT or HLS feed, or launch a new ad-funded Streaming TV service, View TV Cloud connects distribution, advertising technology and revenue reporting in one integrated solution.
Keep your existing playout. Connect your feed. Distribute globally. Monetise your audience with View TV Cloud.
View TV Cloud - Legacy FAST
Inventory Share FAST Model from View TV Cloud-
Traditional 50/50 Inventory Model
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Live Reporting Broadcast Dashboard
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Existing SSP VAST Integration
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Zero cost SSAI or Ad-Tech Deductions
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24/7 FAST Channel Monitoring
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Kapang Platform Free EPG Listing Included
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Kapang AVOD Publishing Enabled
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Zero-cost Platform Distribution
View TV Cloud - Next Gen FAST
$100 RPM FAST Model from View TV Cloud-
Guaranteed $100 RPM FAST Payout
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Live Reporting Broadcast Dashboard
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1m hours watched = $100,000 in Earnings
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SRT or HLS 1080HD Ingest
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Broadcast-grade CDN = $0.01/GB
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Premium Kapang Platform EPG Listing
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100TB/50k Hrs of CDN included in package
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All SSAI & Ad-tech fees paid by advertisers
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Fully Managed SSAI Anywhere = Included
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Fully Managed Video Ad-Server = Included
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Proactive FAST Channel Distribution
Inventory Share vs $100 RPM: A Different Approach to Streaming TV Monetisation
Traditional FAST channel monetisation typically operates on an inventory-share model, where advertising opportunities are divided between the channel owner, platform, ad server and advertising partners. In a common 50/50 arrangement, the channel owner retains 50% of the advertising inventory and revenue opportunity, while the remaining inventory is managed by the platform or its advertising partners. Additional ad-tech fees, SSP commissions and other deductions can further reduce the channel owner’s final earnings. The result is a monetisation model where broadcasters may have limited control over their advertising inventory, visibility into the full revenue waterfall and the ability to predict their actual return from audience viewing.
View TV’s Next Generation FAST Channel model takes a different approach, targeting $100 RPM at platform level, equivalent to $0.10 per viewing hour. Rather than defining the commercial relationship primarily through a split of advertising inventory, the model focuses on the net revenue generated from viewing activity. The objective is to give content owners access to 100% of their available advertising inventory for sale, subject to the agreed commercial terms, while View TV provides the distribution and monetisation infrastructure. This approach is designed to reduce unnecessary intermediaries and provide greater transparency over how viewing hours translate into revenue.
From Sharing Inventory to Maximising Revenue
The fundamental difference is what the broadcaster is optimising for. Under an inventory-share model, success is often measured by how much advertising inventory the channel retains and how effectively that inventory is sold. Under the $100 RPM model, the focus shifts to the revenue generated by the audience itself. By measuring performance against viewing hours, content owners can assess the commercial value of their audience and compare monetisation performance across platforms, devices, territories and content genres.
For example, a channel generating 100,000 viewing hours at a $100 RPM would produce $10,000 in revenue at that rate. This provides a straightforward benchmark for forecasting and measuring performance, rather than relying solely on impressions, fill rates or an inventory-share percentage. Actual earnings will depend on realised RPM, monetisable viewing activity, advertising demand and the applicable commercial terms.
Greater Transparency, More Control and Better Economics
View TV Cloud brings together streaming distribution, CDN delivery, SSAI, video ad serving and performance reporting to support this alternative approach. Instead of treating distribution and advertising as disconnected services, View TV aims to connect the entire process, from delivering the stream to monetising the audience. The goal is to give content owners greater control over their inventory, clearer insight into earnings and a more direct relationship between audience engagement and commercial returns.
The future of Streaming TV should not be measured by how much inventory a broadcaster gives away, but by how much revenue its audience generates. View TV is building a model around that principle: less emphasis on dividing inventory, more emphasis on monetising viewing hours and creating sustainable returns for content owners.