CTV Partner Channels from View TV – Driving Amazing Brands to CTV Devices
View TV adopts a joint venture approach to create the next generation of brand-led television channels. It brings together established consumer brands, legacy broadcast identities, intellectual property and premium content libraries to form new CTV businesses. This positions brands for expansion into streaming and on demand.
The concept evolves traditional cable models. It transforms the channel structure pioneered by VICE TV and JBTV for the connected TV and streaming era. This keeps content accessible. The approach links brands, content libraries, and audience data to create flexible, scalable streaming offerings.
Whether a partner owns a television channel, a large content library, or a well established consumer brand with an audience, View TV offers the expertise and infrastructure. It can turn assets into dedicated streaming channels for modern viewing. This supports ongoing brand growth in a competitive market.
Through the CTV Partner Channels programme, View TV works directly with consumer brands, broadcasters, studios and content owners to develop channels as commercial joint ventures. This can involve reviving established cable television brands for a new generation of streaming audiences, converting existing broadcast libraries into dedicated CTV channels, or building entirely new television identities around consumer brands and their intellectual property. Rather than simply licensing content or distributing another FAST channel, the objective is to build recognisable television brands with their own programming strategy, audience, identity and advertising revenue.
CTV Partner Channels overview
View TV Play and View TV Cloud provide the technology, broadcast and distribution infrastructure to launch these channels globally. From content management and cloud playout to CDN delivery and SSAI advertising, View TV manages the operational ecosystem.
Channels are distributed globally, with Kapang as a primary US platform. It operates under View TV’s Next Generation FAST model targeting a minimum $100 RPM, equivalent to $0.10 per hour viewed. This approach reduces ad-tech costs for CTV Partner Channels.
This approach is designed to remove unnecessary ad-tech costs from broadcasters. It also improves revenue transparency and supports a more commercially sustainable television business for channel owners and brand partners. This benefits channel owners and brand partners by providing clearer monetisation and better visibility of performance.
CTV Partner Channels are about bringing the best of traditional television into the next generation of streaming. View TV combines the established channel identities, programming expertise and content libraries of the cable television era with the audience reach, addressability and commercial opportunities of modern CTV. Every partnership creates an opportunity to build a dedicated television asset that can be distributed across Smart TVs, streaming platforms, CTV OEMs and other global distribution networks. Whether you are an established broadcaster looking to bring a legacy channel back to life, a content owner with a valuable television library, or a consumer brand looking to enter television, View TV provides the partnership, technology, distribution and monetisation infrastructure to turn your brand and content into a global CTV channel business.
