View TV Anywhere brings together streaming technology, 150 live television channels, thousands of hours of premium entertainment and complete advertising and subscription management, allowing consumer brands to launch their own television platforms in weeks.
LOS ANGELES, CA – November 5, 2026 – View TV, the global television technology and content monetisation company, today announced the expanded capabilities of View TV Anywhere, its unified, cloud-based white-label television platform designed to bring branded television and entertainment services to virtually any connected screen, anywhere in the world.
From automotive manufacturers and autonomous vehicle operators to hotels, airlines, cruise ships, out-of-home retailers, bars, restaurants and Internet Service Providers (ISPs), View TV Anywhere provides a complete television ecosystem that allows businesses to launch and operate their own branded TV services without having to build the underlying technology, negotiate hundreds of individual content agreements or establish their own advertising and subscription infrastructure.
Developed originally to power View TV’s consumer-facing CTV entertainment platform, Kapang, View TV Anywhere has evolved into a comprehensive white-label television ecosystem. It combines broadcast-grade cloud infrastructure, live television distribution, on-demand entertainment, advertising technology, subscription management, content licensing and audience reporting into a single managed service.
The proposition is straightforward: any consumer brand with an audience, a distribution network or a connected screen can become a television operator.
Solving the Biggest Problem with Launching a Television Platform: Content
While technology companies have increasingly made it possible to develop streaming applications and video delivery platforms, one of the biggest obstacles to launching a commercially viable television service remains the acquisition, licensing and ongoing management of quality entertainment content.
View TV Anywhere addresses this problem by bringing the existing Kapang content ecosystem directly into its white-label offering.
The platform provides access to an initial catalogue of more than 100 leading advertising-supported FAST channels, a further 50 premium television channels and thousands of hours of premium on-demand entertainment, including movies, television series and episodic programming.
This means partners are not simply licensing a technology platform and then having to start the difficult process of building an entertainment catalogue. They can access an established content ecosystem alongside the infrastructure required to distribute, manage and monetise that content.
View TV manages the integration of live television channels, content catalogue management, licensing arrangements and the commercial relationships between content owners, broadcasters and the platform operator.
The result is a complete entertainment proposition that can be launched under a partner’s own brand, with content availability and licensing structured around the relevant territories, commercial agreements and distribution requirements.
One Television Platform. Every Consumer Environment.
View TV Anywhere is designed to remove the traditional boundaries of television distribution, allowing partners to deploy a consistent branded entertainment experience across multiple environments.
Automotive and Autonomous Vehicles
Automotive manufacturers can introduce branded entertainment ecosystems into connected vehicles, providing passengers with access to live television, movies and premium on-demand programming. As connected and autonomous vehicle technology develops, the opportunity for in-vehicle entertainment becomes increasingly significant, creating new opportunities for advertising, subscriptions and premium entertainment services.
Hotels and Hospitality
Hotel groups can replace traditional television services with their own branded entertainment platforms, combining live channels, movies, premium television and advertising-supported viewing. Operators can introduce free entertainment, premium subscriptions and sponsorship opportunities while creating a more engaging guest experience.
Airlines and Aircraft
View TV Anywhere extends into aviation, providing the technology and content ecosystem required to deliver branded inflight television and on-demand entertainment. Airlines can introduce their own entertainment platforms, combining premium movie and television libraries, live streaming opportunities, advertising and sponsored programming.
Cruise Ships
Cruise operators can deploy branded television services across passenger cabins and connected entertainment environments, providing guests with live television and extensive on-demand entertainment while creating additional opportunities for advertising, sponsorship and premium content packages.
Out-of-Home Retail, Bars and Restaurants
Retailers, hospitality operators and commercial screen owners can transform existing television screens into managed entertainment destinations. View TV Anywhere can deliver curated live television, on-demand programming and advertising-supported content, creating opportunities to monetise audiences and commercial screen networks.
Internet Service Providers and Connected TV
ISPs and telecommunications companies can incorporate branded television services into their broadband and multiplay packages, combining live television, premium channels, advertising-funded entertainment and subscription-based content into a single consumer proposition.
The Complete Television Business, Not Just the Technology
Unlike conventional streaming technology suppliers that provide an application, CDN or video delivery infrastructure, View TV Anywhere brings together the entire operational and commercial requirements of running a television business.
View TV manages the underlying platform, including:
- White-Label Technology: Branded television applications and entertainment ecosystems developed around the partner’s own identity.
- Live Television Integration: Access to and management of live streaming television channels across multiple genres.
- Premium On-Demand Content: Movies, episodic television, premium programming and extensive entertainment libraries.
- Content Licensing and Management: Content sourcing, rights management, broadcaster relationships and commercial content agreements.
- Advertising Management: Integrated CTV advertising infrastructure, ad serving, server-side ad insertion (SSAI), advertising management and monetisation.
- Subscription Management: Premium subscription packages, recurring billing and access management.
- Cloud Distribution: Resilient cloud-based streaming infrastructure, content delivery, video management and multi-device distribution.
- Audience Analytics and Reporting: Viewing hours, audience performance, advertising impressions, revenue reporting and platform analytics.
- Commercial Revenue Management: The management and brokering of advertising and subscription revenues between platform operators, content owners, broadcasters and commercial partners.
By consolidating these services into one ecosystem, View TV removes the complexity of managing multiple technology suppliers, content providers, advertising platforms and commercial relationships.
From Technology Development to a Television Service in Weeks
Historically, launching a television platform has required substantial investment in technology development, application engineering, content acquisition, licensing negotiations, advertising infrastructure and ongoing operational management.
View TV Anywhere changes that proposition.
Rather than spending months or years developing an independent television ecosystem, brands can leverage the existing View TV and Kapang infrastructure to establish their own branded service in a matter of weeks, subject to deployment requirements, content licensing and commercial agreements.
The platform supports advertising-funded television, subscription-based viewing and hybrid monetisation models, allowing each partner to develop a commercial proposition suited to its audience and distribution environment.
A hotel can launch its own television service. An automotive manufacturer can introduce branded entertainment into its vehicles. An airline can develop a new inflight entertainment proposition. A retailer can operate a connected screen network. An ISP can add a television service to its broadband offering.
Each can operate under its own brand while View TV provides the underlying technology, content ecosystem, distribution and monetisation management.
Jamie Branson, Founder of View TV, Comments
“Television has traditionally been restricted by the economics and infrastructure of the broadcasting industry. If you wanted to launch a television service, you needed technology, content, distribution, advertising relationships and a substantial amount of operational expertise. That created a significant barrier to entry.
“We believe that is changing.
“We originally developed our technology to operate our own consumer television platform, Kapang. What we have subsequently built is something much bigger. We have taken that infrastructure and extended it into a complete white-label television ecosystem that allows virtually any consumer brand to launch its own TV service.
“The biggest issue is not necessarily the technology. It is content. You can build a beautiful streaming application, but without a quality content library, live channels, premium programming and the commercial relationships to monetise it, you do not have a television business.
“View TV Anywhere brings all of that together. We provide the technology, the content ecosystem, the advertising infrastructure, the subscription management and the operational expertise.
“We want to make television accessible to brands that would never traditionally have considered becoming broadcasters. Whether that is a car manufacturer, an airline, a hotel group, a cruise operator, an ISP or a retailer, there is an opportunity to build a private television service around an existing audience.
“Our ambition is to create an open television ecosystem where launching your own TV platform becomes as straightforward as launching your own branded digital service. Your brand, your audience, your television service, powered by View TV.”
Building a Television Ecosystem Without Boundaries
View TV Anywhere represents a further expansion of View TV’s strategy to make television technology, content and monetisation accessible beyond traditional broadcasting and connected television environments.
By combining its cloud technology with the Kapang consumer entertainment ecosystem, View TV is creating a platform that can serve multiple industries through one underlying infrastructure.
The opportunity extends beyond simply distributing television channels. It is about enabling businesses to establish their own entertainment destinations, build recurring audience relationships and generate new commercial opportunities from the screens and consumers they already reach.
Whether delivering entertainment into a vehicle, an aircraft, a hotel room, a cruise ship, a restaurant, a retail environment or the family living room, View TV Anywhere provides the infrastructure to make branded television a commercial reality.
Your Brand. Your Audience. Your Television Platform. Anywhere.
View TV Anywhere. Television Without Boundaries.
Visit: https://viewtvx.com/view-tv-anywhere/
About View TV
View TV is a global television technology, content distribution and monetisation company focused on the evolution of Connected TV (CTV), streaming television and the future of content monetisation.
Through its integrated ecosystem of cloud streaming technology, managed broadcast services, advertising technology, content distribution and consumer entertainment, View TV provides solutions for broadcasters, content owners, studios, consumer brands, device manufacturers and distribution partners.
Its consumer-facing entertainment platform, Kapang, provides the foundation for View TV’s expanding white-label television ecosystem.
Website: https://viewtvx.com/
Consumer Platform: https://kapang.com/
