View TV Screencast: The Future of Out-of-Home Streaming Television

View TV Screencast brings the power of View TV Cloud into the places where people actually live, work, shop, eat and socialize.

Bars. Restaurants. Retail stores. Hotels. Gyms. Waiting areas. Entertainment venues. Automotive locations and other commercial environments.

Instead of television being confined to the living room, View TV Screencast transforms screens in businesses and public-facing environments into connected television destinations.

Powered by View TV Cloud, View TV Screencast is an Out-of-Home (OOH) television delivery network designed to distribute linear programming at scale while providing the technology required to manage, measure and monetize every screen.

What Is View TV Screencast?

View TV Screencast is a streaming television network for the world outside the home.

It uses View TV Cloud technology to deliver scheduled linear programming directly to screens located in commercial and public environments.

The concept is simple.

A business has screens.

View TV provides the television.

The View TV Cloud controls the delivery, programming, advertising and audience intelligence behind it.

This turns ordinary commercial screens into part of a connected Out-of-Home TV network.

Television Beyond the Living Room

Traditional television has historically been designed around the assumption that viewers are sitting at home.

But audiences spend a significant amount of their day somewhere else.

They are having lunch.

They are sitting at a bar.

They are shopping.

They are waiting for an appointment.

They are working out.

They are travelling.

They are visiting hotels and entertainment venues.

View TV Screencast takes television to those environments.

The result is a new distribution opportunity for broadcasters, content owners, advertisers and businesses looking to engage audiences while they are out in the world.

Built for Bars, Restaurants and Retail

View TV Screencast is designed specifically for environments where traditional television does not always fit the experience.

Bars

Give customers a continuous television experience designed for the venue rather than simply turning on a conventional cable channel.

Programming can include entertainment, sports, news, lifestyle, music, comedy and other linear content.

Restaurants

Create an engaging visual environment without requiring customers to follow a conventional television schedule from the beginning.

View TV Screencast can provide continuous programming designed to work within the natural rhythm of a restaurant environment.

Retail

Turn screens throughout a retail environment into connected media destinations.

Programming can combine entertainment with branded content, advertising, promotions and other commercial messaging.

The screen becomes more than a television.

It becomes a media asset.

Linear Television Designed for Out-of-Home

View TV Screencast is built around linear television.

That means channels can operate continuously, with scheduled programming delivered to screens across the network.

View TV Cloud provides the underlying infrastructure for:

24/7 linear channels
Scheduled programming
Live content
VOD integration
Advertising
SSAI
Audience measurement
Remote channel management
Geographic distribution
Screen management
Centralized reporting

This allows a single television service to be distributed across potentially thousands of locations while maintaining centralized control.

One Cloud. Thousands of Screens.

The power of View TV Screencast comes from its connection to View TV Cloud.

Instead of treating every screen as an individual television, the platform treats the entire network as one connected media ecosystem.

Content can be managed centrally while individual locations, regions or groups of screens can receive different programming.

That creates the ability to build:

National OOH TV Networks

Regional TV Networks

Local TV Networks

Retail Media Networks

Restaurant TV Networks

Hospitality TV Networks

Brand-Owned TV Networks

All from the same underlying cloud technology.

Programming That Fits the Location

Different environments have different audiences.

A sports bar does not necessarily need the same programming as a luxury hotel.

A restaurant at lunchtime may require different content from a retail store in the evening.

View TV Screencast is designed to allow programming to be structured around the environment in which it is being watched.

Programming can be scheduled around:

Location
Time of day
Day of week
Audience
Venue type
Region
Events
Commercial campaigns

This creates a more intelligent approach to Out-of-Home television.

Turn Screens Into Media

One of the biggest opportunities with commercial television screens is that the screen itself becomes advertising inventory.

View TV Screencast allows the network to integrate advertising into linear programming through the wider View TV Cloud advertising and SSAI infrastructure.

That means advertisers can potentially reach audiences based on where those audiences are actually spending their time.

Instead of advertising only around a television programme in someone’s home, brands can reach consumers:

At the bar.

At the restaurant.

Inside the store.

At the hotel.

While travelling.

While waiting.

This creates a powerful intersection between CTV, OOH and retail media.

Context Matters

Out-of-home television has a major advantage.

The viewer is already out.

View TV Screencast can place content and advertising within the context of the physical environment where the audience is located.

A restaurant can carry food and lifestyle programming.

A sports venue can emphasize sports content.

A retail environment can combine entertainment with promotions.

A hotel can deliver destination, travel and lifestyle programming.

The screen becomes part of the environment rather than simply being another television playing in the background.

Advertising Built Into the Television Infrastructure

View TV Screencast is not simply a content distribution service.

It is designed as a monetizable television network.

Through View TV Cloud, advertising technology and SSAI can be incorporated into the streaming workflow.

That creates opportunities for:

National advertising
Regional advertising
Local advertising
Venue-specific campaigns
Brand integrations
Sponsored programming
Dynamic advertising
Targeted campaigns
Retail promotions
Local business advertising

The objective is to make every screen commercially useful.

AudStat: Understanding the Audience

Distribution is only half of the equation.

The other half is understanding what happens when people watch.

View TV Screencast can leverage AudStat, View TV’s Audience Statistics technology, to provide audience intelligence across the network.

AudStat is designed to help provide insight into viewing activity and network performance.

This can include measurements around:

Screens
Locations
Viewing activity
Content performance
Channel performance
Audience engagement
Viewing duration
Geographic performance
Advertising exposure
Network trends

That creates a feedback loop between content, audience and revenue.

From Screens to a Television Network

A collection of televisions becomes far more valuable when those televisions are connected.

View TV Screencast effectively turns individual screens into nodes within a distributed television network.

A single content owner could potentially distribute programming across thousands of commercial locations.

A brand could operate its own branded television network.

A restaurant group could control programming across every location.

A retailer could create a retail television service.

A local broadcaster could extend its audience beyond the home.

And View TV Cloud provides the infrastructure connecting them.

Centralized Control

Managing an Out-of-Home television network should not require somebody to physically visit every screen.

View TV Screencast is built around centralized cloud management.

That means programming, channels, advertising and network operations can be managed remotely.

For businesses with multiple locations, this can create a single operational environment for controlling their television network.

One dashboard.

Multiple locations.

Thousands of screens.

One connected television ecosystem.

OOH Meets CTV

View TV Screencast sits at an increasingly important intersection between Connected TV and Out-of-Home media.

CTV has traditionally focused on screens inside the home.

OOH has traditionally focused on digital billboards, signage and physical environments.

View TV Screencast brings streaming television into the commercial environment.

The result is CTV OOH: connected television delivered to audiences while they are outside the home.

This opens a new distribution channel for television content while creating additional inventory for advertisers.

Built on View TV Cloud

View TV Screencast is powered by the same View TV Cloud technology designed to support modern streaming television.

The platform can connect:

Content

↓

Cloud Playout

↓

Linear Television

↓

SSAI & Ad-Tech

↓

View TV CTV CDN

↓

Screencast Distribution

↓

Commercial Screens

↓

AudStat Audience Intelligence

↓

Monetization

This creates an end-to-end infrastructure for delivering television beyond the home.

The Screen Is the New Distribution Point

For decades, television distribution was controlled by broadcasters, cable operators and satellite networks.

Streaming changed that.

Now almost any screen can become a television endpoint.

View TV Screencast takes that idea into the commercial environment.

The television screen in a bar can become a network node.

The screen in a restaurant can become a network node.

The display in a retail environment can become a network node.

And collectively, those screens can become a significant new television distribution network.

The Future of Out-of-Home TV

The future of television is not simply about watching more content at home.

It is about making television available wherever audiences are.

View TV Screencast brings together streaming, linear television, cloud playout, CTV distribution, advertising technology and audience intelligence to create a new infrastructure for Out-of-Home television.

It turns commercial screens into connected television endpoints.

It gives businesses professionally programmed entertainment.

It gives content owners another route to audiences.

It gives advertisers another environment in which to reach consumers.

And it gives View TV Cloud another way to connect television with the real world.