Advertising Is Changing. The Network Is Now the Destination. The television advertising ecosystem has become increasingly complicated. Advertisers can buy through agencies, trading desks, DSPs, SSPs, ad exchanges, resellers and multiple layers of technology before an advertisement finally reaches the viewer. View TV Ads takes a different approach. By working […]

The Free Ad-Supported Streaming TV (FAST) market is booming, but for many independent networks and content owners, scaling viewership and achieving profitability remains a costly hurdle. In a move set to disrupt the streaming television landscape, View TV has announced a game-changing initiative: the platform is onboarding 100 existing FAST […]

Two Ways to Work With View TV Network View TV Network – Content Strategy is the content development and acquisition division of View TV Network, providing producers, studios, filmmakers, rights holders and content owners with two clear routes to engage with the Network. Our objective is simple: identify great content, […]

CTV CDN infrastructure was built for the web. Television is different. Connected TV requires the delivery characteristics of broadcast television, the flexibility of streaming, the intelligence of modern ad-tech and the measurement capabilities of a digital platform. That is why View TV Cloud has developed a hybrid CTV CDN specifically […]

Streaming TV has fundamentally changed how audiences watch television. For decades, television meant a broadcast signal arriving at an antenna, cable box or satellite receiver at a scheduled time. Today, viewers increasingly expect television to be available whenever and wherever they want it, across smart TVs, connected TV devices, mobile […]

The next generation of television is not about building another streaming app. It is about owning the Connected TV platform, audience, content experience and monetisation infrastructure behind it. View TV designs and builds fully branded Connected TV platforms for businesses that want their own Netflix-style or Kapang-powered streaming experience, including […]

View TV Studios | Breaking the Commissioning Bottleneck View TV Studios – The traditional waiting room of television commissioning is no longer necessary. View TV Studios replaces speculative greenlights with commercial autonomy, allowing studios to function as rights-holding businesses with complete creative control. Brand-Integrated and Funded Shows Maximizing ROI starts […]

Next Generation FAST Channels are changing the conversation around free ad-supported streaming television. For years, the FAST industry has focused heavily on channel distribution, platform carriage and the number of channels available to viewers. View TV believes the next stage of the industry needs to focus on something more important: […]

Legacy FAST Channels are not dead. In fact, they remain an important part of the television distribution ecosystem. For content owners, producers, broadcasters and brands, Legacy FAST Channels provide a relatively straightforward way to take existing television programming and distribute it across connected TV platforms. They can provide additional reach, […]

The television industry has changed rapidly. Terms such as FAST, CTV, OTT, AVOD, SSAI, programmatic advertising and streaming television are now part of the everyday language of broadcasters, studios, content owners, advertisers and technology companies. This glossary explains the key terminology used across the modern Streaming TV, FAST and CTV […]

LOS ANGELES – 16th September 2026 – View TV today announced the appointment of Kevin Sayed as Chief Legal Officer, adding one of the creator economy’s most experienced legal and corporate executives to its senior leadership team under CEO Simon Knight. Sayed spent more than six years as General Counsel and […]

The Future of Broadcasting: A Complete Guide to Cloud TV Playout with View TV The broadcasting industry is undergoing a massive shift. As audiences increasingly cut the cord in favor of Connected TV (CTV) and Over-The-Top (OTT) platforms, traditional linear television has had to adapt. At the heart of this […]

View TV Screencast brings the power of View TV Cloud into the places where people actually live, work, shop, eat and socialize. Bars. Restaurants. Retail stores. Hotels. Gyms. Waiting areas. Entertainment venues. Automotive locations and other commercial environments. Instead of television being confined to the living room, View TV Screencast […]

Effective Date: October 24, 2025 By sending your idea, concept, pitch, or script (“idea”) to View TV Studios (“we,” “us,” or “our”), you agree to these terms. Please read them before submitting. 1. Voluntary Submission You’re sending your idea voluntarily. We haven’t asked for it, and we’re not making any promise to use […]

CTV OOH for performance marketing – In the ever-evolving world of advertising, new technologies and platforms are constantly emerging to capture the attention of audiences. One of the most exciting developments in recent years is the convergence of Connected TV (CTV) and Out-of-Home (OOH) advertising, giving birth to CTV OOH. […]

In the dynamic world of Free Ad-Supported Television (FAST) channels, Server-Side Ad Insertion (SSAI) has emerged as a pivotal technology. SSAI enables a seamless viewing experience by integrating ads directly into the content stream, making them virtually indistinguishable from the native programming. However, the question of who should bear the […]

Succeed in Monetizing FAST Channels – In the evolving landscape of television, Free Ad-Supported Streaming TV (FAST) channels are emerging as a lucrative avenue for content creators and distributors. However, success in this domain isn’t just about launching a channel; it’s about curating an experience that resonates with both audiences […]

The FAST (Free Ad-Supported Streaming TV) channels ecosystem is experiencing a paradoxical growth. On one hand, there is an explosion of content and platforms catering to diverse audiences. On the other hand, the ecosystem’s evolution is hampered by the multitude of independent companies entrenched in the current model, each profiting […]

FOR IMMEDIATE RELEASE 27th December 2024 – In a strategic alliance set to reshape the landscape of Free Ad-supported Streaming TV (FAST) channels, View TV and Kapang are joining forces to introduce a revolutionary solution. This collaboration integrates broadcast-grade GPU-powered playout within an Operational Expenditure (OpEx) driven Content Delivery Network […]

Kapang onboarding has the ability to take in linear and VOD Channels in a number of ways using the details below: Linear Streaming Feed & VOD for Kapang Channel Broadcasters All channels can be sent to the Kapang network via SRT or HLS, there are no requirements for ZIXI or […]

Start a TV Channel with View TV – If you have ever dreamed of starting your own TV channel, you might think that it is too expensive, complicated, or time-consuming. However, with the help of View TV and kapang, you can create, launch, and manage your own TV channel in a fast, […]

FAST Channel Business Model for Content Creators and Premium Brands FAST Channel Sustainability is a term View TV uses to describe the fair revenue flow between all FAST Channel stakeholders to grow broadcast businesses. The requirement for a sustainable approach was identified to empower existing broadcasters or premium content creators […]

SSAI from View TV is Server-side Ad insertion for linear TV broadcasting and Connected TV [CTV]. SSAI stands for Server-side Ad-insertion, a technology that allows advertisers to insert ads into video streams in a seamless and dynamic way. The system works by dynamically stitching the ads and the video content […]

What is Server-Side Ad Insertion? Server-side Ad insertion (SSAI) is a technology that inserts ads into video content on the server-side before presenting it to the clients. SSAI may also be called dynamic ad insertion or ad stitching. SSAI allows for a seamless transition between content and ads and can […]

Hyper Local TV – View TV Local delivers HyperLocal TV and Local TV Broadcasting through modern Streaming TV technology, helping communities, broadcasters and content owners reach local audiences and build sustainable local media businesses. View TV Local provides the technology and infrastructure for existing or new FAST First Local Channels, […]

FAST Channel Consultancy from View TV, an original streaming company with two decades of experience, has powered and experienced the success of streaming media and the transformation of audiences’ media consumption from traditional broadcast networks to digital streaming services. Now that Streaming for broadcasters has been honed and aligned as another contribution […]

What Are FAST Channels? FAST Channels are Free Ad-Supported Streaming TV channels that deliver scheduled, linear television programming over the internet without requiring viewers to pay a traditional cable or satellite subscription. FAST has become an important part of the modern Streaming TV and Connected TV (CTV) ecosystem, giving content […]

Launching a FAST channel is relatively easy. Making money from one is the hard part. The real question for content owners is not simply how to launch a FAST channel. It is: How do you monetize FAST channels effectively and turn viewing hours into meaningful revenue? View TV Cloud is […]

The definition of connected TV (CTV) A connected TV (CTV) is any TV set connected to the internet, most commonly used to stream video. Connected TV is the Future of TV. As well as encompassing smart TVs, the term also refers to TVs connected via set-top boxes, TV sticks, and even […]

View TV Sports – View TV knows Live Sports Streaming is the holy grail in proving that Streaming is the Future of TV.  Streaming Live Sports delivered as FAST Ad-funded, Service Subscription, or Pay-per-view [PPV] Services allows any sports team to launch and broadcast live and archive footage as a […]