Local TV is a vital part of community life, offering a dependable source of news and information. Unlike national networks, hyper-local TV stations focus on the issues, events, and stories that directly impact their viewers’ daily lives. Whether it’s breaking news, weather updates, or community events, local TV is often the first place audiences turn to for timely and relevant information. This immediacy and local focus foster a sense of connection and trust between broadcasters and their audience, making local TV an indispensable part of the media landscape.
How can we ensure the viability of Local TV revenue on Streaming Services?
View TV recognizes the unique role that local TV plays in serving niche audiences. Instead of targeting a specific sport or genre, local TV’s niche is the community itself. This hyper-local approach allows broadcasters to cater to the specific needs and interests of their viewers, providing content that is both relevant and engaging. By aligning local TV as a niche audience broadcaster, View TV can leverage the strong community ties and trust that local stations have built over the years, ensuring they remain a vital source of information and entertainment in the digital age.
Why are Local TV Broadcasters struggling on FAST?
Many local TV broadcasters have struggled to adopt the FAST channel model due to inefficiencies in channel distribution, advertising fill performance, distribution platform revenue shares, and technology fees. View TV has developed a solution, View TV Local, which provides a full technology stack for local TV broadcasters enabling them to deliver a streaming service to local TV viewers across multiple platforms and devices whilst retaining a lion share of the ad-revenues. This service offers 100% ad-fill, predictable revenues, and a more efficient monetization solution with zero capital investment for established local television broadcasters.
What are the challenges for Local TV Broadcasters?
The challenges with ad-fill monetization performance and advertising sales rates on existing solutions stem from the syntax between audiences and ad-trading platforms and the technology powering channel delivery.
View TV is so confident in its revenue performance it offers a 66/33 revenue share deal for all broadcasters with no CDN fees, no ad-tech fees, & no SSAI fees, whilst filling 100% of all ad breaks for all viewers and keeping channel operators up to date via live reporting revenue dashboard.
This solution will be provided via the Kapang consumer platform offering all Local TV channels premium EPG placement no further revenue shares, as well as offering a zero-cost private multi-platform app powered by View TV. Channels can embed the linear feeds onto their website and distribute the channel to any platform with no additional costs, with View TV ensuring ad-fill and live reporting.
This solution delivers many multiples on existing revenues witnessed via existing FAST channel scenarios such as Zeam (Formally SyncBak) delivering to LocalNow and Plex.
View TV delivers a great Full-stack Solution for Local Heros
View TV is delivering a single point efficient solution that would normally require multiple parties and multiple investments to enable Local TV broadcasters to monetize their linear services on streaming platforms.
- Fully inclusive 66/33 Revenue Model in the favor of the local broadcaster,
- Reduction in the number of independent parties all taking fees or revenue shares,
- Five times the revenues delivered to local broadcasters from integrated platform,
- No CDN, ad-tech or SSAI fees for Local TV linear channel and VOD content delivery,
- 100% Ad-fill compared to the industry average of 35% delivering higher revenues and an amazing user experience for audiences,
- Optional – Zero cost investment white-label CTV apps for Google, Amazon and CTV Platforms, with the same ad-fill and technology stack,
View TV has also opened up the cross-network ad-network to Local TV ad-sales teams
View TV has added an additional revenue stream for all local TV broadcasters, enabling them to sell hyper-local advertising campaigns that can be delivered in ad breaks of other channels on the View TV Network for local viewers. This allows local TV broadcasters to sell advertising campaigns to local businesses within their catchment area, which can be seen across a chosen selection of channels on the View TV Network when watched by audiences within the local TV channel coverage area.
The View TV Local solution enables channels to sell multiple additional advertising slots, driving an additional revenue stream for their existing sales team while also delivering ads directly to their channel by reclaiming the sales charges within the existing programmatic ecosystems.
View TV Hyper-local Broadcasting is a win win for Local TV operators
View TV has stated that enabling local TV channels with a simple 66/33 revenue model without any technology fees will provide audiences with what they want at the quality they demand by reclaiming revenues and inefficiencies in the existing programmatic ecosystem by removing multiple people in the ad-tech chain.
Check out the service at https://viewtvx.com
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