View TV and Kapang Revolutionize CTV Advertising with Kapang Adx

Press Release
FOR IMMEDIATE RELEASE

View TV and Kapang Revolutionize CTV Advertising with Kapang Adx

Los Angeles, CA – July 17, 2024 – In a groundbreaking move set to transform the Connected TV (CTV) advertising landscape, View TV, in collaboration with Kapang, proudly announces the launch of the Kapang Adx product. This innovative solution promises to solve problems by filling CTV adpod ad breaks with 100% advertising, featuring a dynamic mix of premium programmatic ads, TV-targeted addressable ads, call-to-action campaigns, and content brand awareness campaigns.

A New Era for FAST Channels

FAST (Free Ad-Supported Streaming TV) channels have rapidly gained popularity, offering viewers a diverse range of content without the burden of subscription fees. However, the industry has faced significant challenges, particularly with middlemen in the existing processing chain collectively taking up to half of the revenues. This inefficiency has hindered the growth and profitability of FAST channels, leaving content creators and advertisers seeking a more viable solution.

Kapang Adx: The Game Changer

Enter Kapang Adx, a revolutionary product designed to address these challenges head-on. By eliminating the need for multiple intermediaries, Kapang Adx ensures that 100% of advertising revenue goes directly to the content creators and advertisers. This not only maximizes profitability but also enhances the overall efficiency of the advertising process.

Key Features of Kapang Adx:

• 100% Ad-Fill: Ensures that every ad break is fully utilized, maximizing revenue potential.
• Premium Programmatic Ads: Delivers high-quality, targeted ads that resonate with viewers.
• TV-Targeted Addressable Ads: Allows for precise targeting based on viewer demographics and preferences.
• Call-to-Action Campaigns: Engages viewers with interactive and actionable ads.
• Content Brand Awareness Campaigns: Boosts brand visibility and recognition through strategic ad placements.

Expanding Horizons with Multi-Platform Distribution

View TV is taking the adpod ad-fill capabilities of Kapang Adx beyond its own platform. The service now extends to multi-platform distribution, covering major platforms such as Samsung Plus and Apple TV. This is made possible through a single supplier CDN product that delivers channels from anywhere to anywhere, ensuring seamless and efficient content delivery.

Solving Major Industry Problems

Kapang Adx addresses several critical issues that have plagued the CTV advertising industry:

• 100% Ad-Fill: Guarantees that every ad slot is filled, eliminating wasted opportunities.
• Premium CTV CPMs: Ensures competitive cost-per-thousand impressions, attracting high-quality advertisers, the same advertisers just a more efficient route,
• Live Reporting Dashboard: Provides real-time insights and analytics across all platforms, enabling data-driven decision-making,
• Zero SSAI Fees: Shifts server-side ad insertion fees to advertisers, reducing costs for content creators and make a large difference to cash flow,
• Faster Payment Cycles: Advertising earnings are paid within 28 days, a significant improvement over the industry average of more than 100 days,

A Viable Solution for Monetizing Branded Content Channels

With the introduction of Kapang Adx, View TV and Kapang are offering a viable solution for monetizing branded content channels via FAST. This includes the addition of premium subscription packages to the lineup within a few weeks, providing viewers with even more options and enhancing the overall viewing experience.

About View TV

View TV is a leading provider of innovative broadcasting solutions, dedicated to transforming the way content is delivered and monetized. With a focus on efficiency, profitability, and viewer engagement, View TV continues to push the boundaries of what’s possible in the world of digital broadcasting.

About Kapang

Kapang is a cutting-edge technology company specializing in CTV advertising solutions. By leveraging advanced technology and strategic partnerships, Kapang aims to revolutionize the advertising landscape, delivering unparalleled value to content creators and advertisers alike.

For more information, please contact:

Media Relations
View Television Networks Inc
Email: media@viewtv.com

Web: https://viewtvx.com
Phone: (123) 456-7890

Kapang Adx: Revolutionizing CTV Advertising, One Ad Break at a Time.