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SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs are packaging CTV inventory into curated, omnichannel…
Picture this: a Jenga tower teetering on the brink of collapse, each block inscribed with the letters "FAST." This isn't just a game; it's the precarious state of Free Ad-Supported Streaming Television (FAST) channels. Once hailed as the gold rush…
Ah, CPM – Cost Per Thousand Impressions. It's the holy grail of programmatic advertising, the metric that keeps the wheels of the digital ad world turning. But here's the thing: if you're not careful, it can also be the metric…
FAST Channels or FIST Channels? The Great Streaming Swindle Imagine, if you will, a world where the promise of Free Ad-Supported Streaming Television (FAST) has been hijacked by a bunch of slick-talking distribution companies and platforms. These chaps have managed…
Picture this: you're lounging on your sofa, remote in hand, ready to watch the latest nail-biting match. You switch on your TV, and there it is – a Free Ad-Supported Streaming Television (FAST) channel promising you all the sports action…
The landscape of Free Ad-Supported Streaming Television (FAST) is evolving rapidly, but not without its challenges. While FAST channels have gained popularity for offering free content, they face significant hurdles that may hinder their growth and effectiveness. Programmatic Inefficiencies One…
Right, let's get one thing straight. Dynamic ad breaks for FAST channels are, without a doubt, one of the most idiotic inventions in the history of television. It's like trying to fix a leaky boat with duct tape – sure,…
Ladies and gentlemen, let's dive into the world of Free Ad-Supported Streaming Television (FAST) with the same intensity we bring to a nail-biting sports final. The FAST industry, much like a promising rookie, has shown flashes of brilliance but is…
Right, let's get one thing straight. The world of Free Ad-Supported Streaming Television (FAST) is a bit like a flashy sports car with a dodgy engine. It looks great on the outside, but under the hood, it's a mess. Many…
FAST Truths - Picture this: the world of free ad-funded streaming is like a chaotic car race, where the drivers (content owners, studios, sports rights owners, and live event streamers) are constantly being overtaken by sneaky ad-tech companies. These companies,…
Kapang CoMo - Alright, folks, let's talk about Hollywood. Yes, that glittering beacon of dreams and drama, where the streets are paved with gold—or at least, they used to be. These days, it seems like the studios are playing it…
Ladies and gentlemen, gather 'round as I unravel the tangled mess that is the programmatic ecosystem for ad-funded streaming television. Picture this: a gentleman's club, where the old guard of programmatic roles—SSPs, ad exchanges, and FAST channels—hobnob with DSPs, all…
Ah, FAST channels. The supposed saviors of content monetization. But let's be honest, they're about as effective as a chocolate teapot at content monetization. The programmatic ecosystem is the real culprit here, turning what could be a streamlined process into…
The Future of Content Production: Embracing Product Placement and Brand Sponsorships for View TV Studios. As the media landscape continues to evolve, episodic content production and film production are increasingly turning to product placement and brand sponsorships to secure additional…
Revolutionizing Content Monetization: Kapang's Innovative Approach CoMo (Content Monetization). In the rapidly evolving landscape of media distribution, premium studios, live events, broadcast TV channels, and content creators are constantly seeking efficient ways to monetize their content. From direct-to-streaming distribution to…
In a bold move to redefine content monetization, Kapang is phasing out its FAST channels, which have garnered a less-than-stellar reputation, and introducing COMO (Content Monetization). This innovative approach aims to transform film and episodic TV content production into a…
The rise of Connected TV (CTV) has revolutionized how audiences consume content, but the traditional programmatic advertising structure has not kept pace. This outdated model, riddled with inefficiencies and multiple intermediaries, significantly diminishes the revenue that content owners receive. Let's…
In the dynamic world of Connected TV (CTV), efficiency and transparency are paramount for successful advertising. This is where an ad-exchange steps in as the ideal intermediary, streamlining the ad-trade process and ensuring all parties have the clarity they need.…
The AdTech Tax: Why CTV Channel Operators and Platforms Should Rethink Their SpendingIn the rapidly evolving world of Connected TV (CTV), channel operators and platforms are finding themselves ensnared in a web of advertising technology costs. The promise of seamless…
Hollywood was booming, with studios scrambling to outdo each other. But the good times screeched to a halt in May 2023 when Hollywood’s writers went on strike. For the first time since the 1960s, both writers and actors united, effectively…
In recent years, the media landscape has undergone a significant transformation, with paywalls becoming increasingly prevalent across both news media and television broadcasting. This shift is largely driven by the unsustainability of programmatic advertising, which has long been the backbone…
Alright, strap in, because we're about to take a high-octane journey through the murky world of programmatic ad-tech and why it's about as effective at monetizing premium content as a chocolate fireguard is at stopping a blaze. Programmatic sells ads…
In a bold move, Kapang has decided to eliminate the term "FAST" (Free Ad-Supported Streaming Television) and "FAST Channels" from its documentation. This decision stems from a growing consensus among content owners that FAST is not a viable or sustainable…
It is all about the ad-fill with FAST Channels - In the rapidly evolving landscape of Free Ad-Supported Streaming TV (FAST) channels and Connected TV (CTV), the focus has shifted dramatically towards advertising. The success of these platforms hinges not…
Streaming TV Monetization: Is It FAST or FARSE for Content Library Owners and Linear TV Broadcasters? In the rapidly evolving landscape of television, the rise of streaming TV has presented both opportunities and challenges for content library owners and linear…
Revolutionizing FAST Channels: View TV's Groundbreaking Solution - In the dynamic world of Free Ad-Supported Streaming Television (FAST), many channels are struggling with monetization. View TV, a leading expert in the FAST Channel industry, has identified a critical issue: less…
The Evolution of YouTubers Adopting FAST for Greater Reach and Revenue. In the dynamic world of digital content, YouTubers are constantly exploring new avenues to expand their reach and maximize revenue. One such avenue is Free Ad-Supported Streaming TV (FAST),…
The Challenges Facing Movie and TV Studios in Greenlighting New Productions - In the ever-evolving landscape of entertainment, movie and TV studios are grappling with significant challenges that hinder their ability to greenlight new productions and launch new broadcast TV…
Over the past decade, the decline of traditional TV and movie theater revenues has paved the way for streaming services to transform content monetization. This shift has made it crucial for content studios to justify their projects effectively, as unions…
Addressing the Pain Points in CTV FAST Channels: How Kapang is Revolutionizing the IndustryConnected TV (CTV) and Free Ad-Supported Streaming TV (FAST) channels have become increasingly popular, offering viewers a wide array of content without the need for a subscription.…
Kapang revolutioizing Content Monetization - As viewers continue to migrate from traditional TV to digital video, TV and video advertising spend in the U.S. is also being redistributed. The newer recipients of shifting ad spend could be social video & CTV. Digital video…
The Trade Desk is building its own smart TV OS - Welcome to Lowpass! This week: The Trade Desk’s secret smart TV OS project, and Niantic’s latest attempt to map the world in 3D. Digital advertising giant The Trade Desk is getting…
Los Angeles, August 2024 — bspoke TV, a rising player in the digital streaming landscape, is excited to announce its new partnership with Kapang, a next-generation distribution platform that offers a groundbreaking model for FAST Channel monetization. The move comes…
The Benefits of a FAST Channel In-house Ad-Sales Team - In the rapidly evolving landscape of Free Ad-Supported Streaming TV (FAST) channels, retaining ad-sales revenues is crucial for sustained growth and profitability. One effective strategy is to establish an in-house…
Ok, this might get me killed by the secret advertising police, if they existed — or at least some nasty comments and slander. The advertising supply chain—what a dumpster fire. It’s like someone took the worst parts of a sketchy…
Streaming made TV history in July 2024, accounting for 41.4% of TV viewing, the highest ever in Nielsen’s The Gauge. The Summer Olympics boosted broadcast and streaming, with Peacock up 33%. YouTube became the first streaming platform to exceed 10%…
Imagine trying to cook a simple meal, but instead of one chef, you have ten different chefs in the kitchen. Each chef has their own recipe, tools, and methods. They constantly bump into each other, argue over ingredients, and try…
Netflix's Ad-Supported Tier: A Risky Gamble - Netflix, once the uncontested ruler of the streaming universe, is now navigating a risky game of trial and error with its new ad-supported tier. With 40 million monthly users, it seems like a…
FAST Channels have skyrocketed in popularity, captivating audiences with their free, zero-subscription linear and on-demand viewing experiences. However, there's a hidden challenge: FAST Channels and content owners are losing half of their gross revenue to the programmatic ecosystem, an issue…
The current boom in free, ad-supported streaming services (FAST) is driven by advancements in technology that have made these services more affordable and user-friendly. This has resulted in the launch of over 1,600 unique channels from well-known brands like A+E…
Local TV is a vital part of community life, offering a dependable source of news and information. Unlike national networks, hyper-local TV stations focus on the issues, events, and stories that directly impact their viewers' daily lives. Whether it's breaking…
Rathergood is delivering a service that content owners want to engage with to generate fair and sustainable return on their content libraries and content investments.” — Don CardoneLOS ANGELES, CALIFORNIA, UNITED STATES, August 12, 2024 /EINPresswire.com/ -- Rathergood TV, part of…
Over the past couple of years, FAST (Free Ad-Supported Streaming TV) services have seen remarkable growth, with two-thirds of US and Canadian viewers now using these services. Here are three reasons behind this surge and why you can expect this…
JBTV is here to stay - In the ever-evolving landscape of television and media, few stories are as compelling as the revival of a beloved brand. Enter View TV Studios, a trailblazer in the broadcasting space, which is set to…
Kapang supports Premium Content, Live Sports, Local TV, and Niche Channels of any size, all within a streamlined, one-size-fits-all monetization ecosystem LOS ANGELES, CALIFORNIA, UNITED STATES, August 6, 2024 /EINPresswire.com/ --In the rapidly evolving world of Free Ad-Supported Streaming Television…
The CTV FAST Channel industry has undergone a significant transformation in recent years. At the core of this transformation is technology, particularly the rise of programmatic media buying. Programmatic in CTV and FAST Channels it hasn’t been without its challenges.…
View TV AdsDirect - The rise of Connected TV (CTV) and Free Ad-Supported Streaming TV (FAST) channels has revolutionized the way audiences consume content. However, the reliance on programmatic advertising alone has introduced several challenges that hinder the potential of…
View TV FASTer - LOS ANGELES, CALIFORNIA, UNITED STATES, July 28, 2024 /EINPresswire.com/ -- In the rapidly evolving world of digital content, FAST (Free Ad-Supported Streaming TV) channels and AVOD (Advertising Video on Demand) services have often left content owners…
FAST Channel Monetization: Content Kings Were Over Promised, and It Under Delivered In recent years, Free Ad-Supported Streaming Television (FAST) channels have emerged as a popular avenue for distributing content. Promised as a lucrative opportunity for content owners, the reality…
Press ReleaseFOR IMMEDIATE RELEASE View TV and Kapang Revolutionize CTV Advertising with Kapang Adx Los Angeles, CA – July 17, 2024 – In a groundbreaking move set to transform the Connected TV (CTV) advertising landscape, View TV, in collaboration with…
The programmatic ecosystem, especially within Connected TV (CTV), currently resembles a frontier landscape—untamed and rife with contention, affecting marketers and media proprietors alike. CTV Insight on the Programmatic Supply Chain Central to this tumult is the presence of intermediaries—entities that…
Lord Thomson, the Canadian media magnate known for his ownership of The Times and other assets, is credited with the adage "a licence to print money," referring to his acquisition of the Scottish Television ITV franchise in the 1950s. With…
Rathergood Streaming TV News: Your Honest, Up-to-Date Source for Streaming Media and TV Delivery News In the fast-paced world of streaming media and TV delivery, staying informed about the latest developments is crucial. Rathergood Streaming TV News has established itself…
Addressable Advertising for the future of Kapang - As the media landscape continues to evolve with the rapid shift from traditional cable services to streaming platforms, broadcasters are grappling with the challenge of maintaining sustainable revenue streams. In a bold…
Kapang Drops "FAST" Term in Agreements to Embrace "Streaming TV Channels" for Enhanced Broadcaster Returns Kapang, a prominent player in the digital broadcasting landscape, has announced a significant shift in its strategic terminology and operational focus. In a move aimed…
In the dynamic world of digital media, Content Delivery Networks Inc, a subsidiary of View TV, is making waves with its innovative approach to content delivery. As a single solution CDN provider, Content Delivery Networks Inc is poised to transform…
In the rapidly evolving landscape of Connected TV (CTV), the promise of programmatic ad-sales and ad-fill has been marred by a fragmented process that often leads to inefficiencies and lost opportunities. As advertisers and publishers navigate this new terrain, the…
In the rapidly evolving landscape of television broadcasting, traditional cable and satellite broadcasters face a significant dilemma. The shift towards Free Ad-Supported Streaming TV (FAST) platforms promises a future aligned with changing consumer habits, but it comes at a cost…
In the ever-evolving landscape of media consumption, the transition from free-to-air (FTA) television to advertiser-funded streaming television (FAST) marks a significant milestone. The concept of FAST has been propelled into the mainstream by the likes of Amazon and Tubi, setting…
In the rapidly evolving world of digital broadcasting, Connected TV (CTV) and Free Ad-Supported TV (FAST) channels have emerged as pivotal platforms for advertisers and content creators. As traditional broadcasters transition to ad-funded streaming models, the efficiency and sustainability of…
In the digital age, content creation has become a lucrative career for many, with platforms like YouTube and social media sites enabling individuals to earn substantial incomes. However, the earnings from these platforms are often a fraction of what traditional…
In the ever-evolving landscape of digital broadcasting, content creators and broadcasters are constantly seeking viable monetization models. YouTube, known for its cost-free net revenue earnings platform, has revolutionized the way individual creators monetize their content. However, when it comes to…
In the dynamic world of digital advertising, YouTube's CPM rates are a critical metric for creators and advertisers alike. As we navigate through 2024, it's essential to grasp the nuances of CPM rates across different countries. This article provides a…
In the ever-evolving landscape of television and film, the rise of free-to-air (FTA) streaming services has been a game-changer. As traditional cable subscriptions decline, viewers are turning to FTA platforms for their entertainment fix. However, the sustainability of these services…
The Hollywood movie scene and the broader television industry are undergoing a significant transformation as traditional linear TV shifts towards streaming services. This transition, however, resembles a precarious house of cards due to the intricate nature of programmatic advertising. Unlike…
The programmatic ecosystem in Connected TV (CTV) advertising has been a subject of debate, with some arguing that it is becoming obsolete due to various inefficiencies. Here's an exploration of the challenges facing programmatic CTV and the potential benefits of…
FAST Channel the Secrets to Success – In the burgeoning era of Free Ad-Supported Streaming TV (FAST) channels, a modern-day goldrush is underway, reminiscent of the dotcom boom of the late ’90s. Operators are eager to stake their claim in this digital landscape, where demand is…
The programmatic trading ecosystem has been a game-changer in the world of digital advertising, offering a streamlined, automated process of buying and selling ad inventory. However, this system may not be the ideal fit for broadcasters, especially those in the…
The dotcom boom of the late 1990s and early 2000s was a period characterized by a rapid expansion of internet-based businesses and a surge in the stock values of related companies. This era was marked by a sense of unbridled…
In the rapidly evolving world of Free Ad-Supported Television (FAST) channels, the demand for a seamless and dynamic viewing experience is paramount. As viewers' expectations align more with traditional TV experiences, the need for sophisticated channel playout solutions becomes undeniable.…
In the bustling pizzeria of the digital advertising world, where ad dollars are the currency, the Kapang adX approach is like a master chef slicing up a pizza into more equitable portions, ensuring that content owners get a bigger piece…
In the rapidly evolving world of digital advertising, programmatic ad trading platforms have revolutionized the way ads are bought and sold. By automating the process, these platforms have brought efficiency and scale to the advertising ecosystem. However, as the industry…
Visual RadIo and FAST Channel Radio and Podcast Services - As the media landscape continues to evolve, the future of radio is shaping up to be a dynamic hybrid of video podcasts and visual radio. This innovative blend is poised…
FAST Channel Wild West - In the burgeoning era of Free Ad-Supported Streaming TV (FAST) channels, a modern-day goldrush is underway, reminiscent of the dotcom boom of the late '90s. Operators are eager to stake their claim in this digital…
FAST FOOD from Kapang - In the dynamic world of streaming, the Free Ad-Supported Streaming TV (FAST) channels are the new frontier for content creators and broadcasters. However, the journey to profitability has been fraught with challenges, with many operators…
In the burgeoning world of digital media, podcasting has emerged as a surprisingly lucrative contender, outpacing Free Ad-Supported Streaming TV (FAST) channels and Connected TV (CTV) in revenue generation. The secret to podcasting's financial success lies in its streamlined monetization…
The integration of Artificial Intelligence (AI) in various sectors has been met with both enthusiasm and skepticism. In the realm of Free Ad-Supported Streaming TV (FAST) channels, AI has been touted as a revolutionary force capable of boosting revenues and…
In the dynamic world of Free Ad-Supported Streaming TV (FAST) channels, the race to capture audiences has led to a proliferation of platforms offering cutting-edge technology solutions. However, this technological advancement comes at a steep price for content creators and…
In the rapidly evolving media landscape, Free Ad-Supported Streaming TV (FAST) channels are emerging as a significant force. However, their potential is often untapped due to a common misconception: that platforms alone can drive audiences. This belief is misguided. Platforms…
The dotcom boom of the late 1990s and early 2000s is often remembered as a period of wild speculation and irrational exuberance in the business world. This era was characterized by a rapid rise in the stock valuations of Internet-based…
In the intricate world of programmatic advertising, the journey from advertiser to viewer is often a complex one, involving multiple intermediaries, each taking a slice of the revenue pie. This layered approach can lead to a significant portion of advertising…
In the realm of television and movies, the adage "content is king" is often cited to emphasize the paramount importance of programming in attracting and retaining audiences. Indeed, content typically accounts for approximately two-thirds of the overall expenses for a…
The landscape of television broadcasting is rapidly evolving, and with it, the revenue share model is becoming increasingly complex. Fast channels, or digital streaming channels, are particularly affected by this shift. The promise of bootstrapping these channels often comes with…
The future of free-to-view television broadcasting is facing a conundrum. The traditional model, which once seemed like a win-win for all parties involved, is now showing signs of strain. The crux of the issue lies in the complex chain of…
Local TV or Hyper-local TV as it is sometimes called is key to communities in the USA. The survival of local television broadcasting in the United States is at a critical juncture. The current system, which involves content delivery networks…
The FAST (Free Ad-Supported Streaming TV) industry is experiencing a surge reminiscent of the dotcom boom of the late 1990s. Much like the early internet companies, many FAST channels are focusing more on raising capital than on generating revenue. This…
The Evolution of Television: FAST Channels and the Demand for Quality Streaming In the rapidly evolving landscape of television, the emergence of FAST (Free Ad-Supported Streaming TV) channels represents a significant shift in the business model of content delivery. Unlike…
The digital media landscape is witnessing a resurgence reminiscent of the dotcom boom, particularly within the Free Ad-supported Streaming TV (FAST) channels. This sector is experiencing a competitive frenzy, often to the detriment of the core stakeholders: the audience, premium…
In the current climate of connected television (CTV) negotiations, brands are advocating for streamlined programmatic supply paths that minimize the intermediaries between buyers and sellers. This trend is highlighted by six media buying sources in discussions with ADWEEK. Jay Friedman,…
In the rapidly evolving landscape of digital media, the adage "content is king" has been a guiding principle for creators and distributors alike. However, in the burgeoning ecosystem of Free Ad-supported Streaming TV (FAST) channels, this maxim is being challenged.…
In the burgeoning era of streaming, the CTV, AVOD, and FAST Channel market is experiencing a renaissance akin to the dotcom boom of the early 2000s. However, this resurgence has brought with it a clutter of companies whose primary focus…
FAST (Free Ad-Supported Streaming TV) channels face a few key challenges that can make it difficult for them to generate enough revenue to sustain producing new, original content: Lower CPMs compared to other ad-supported platforms: Because FAST channels lack robust…
The fast channel industry, known for its free ad-supported streaming TV (FAST), has been a beacon of growth in the media landscape. However, recent trends indicate a concerning focus on raising investment and funds, often overshadowing the need for sustainable…
FAST Channel Success is all about the content and what your audience demands. Succeeding at FAST Channel curation and FAST Channel distribution an open topic in the world of streaming. FAST is the ability for audiences to watch Linear TV…
View TV Studios - In the rapidly evolving landscape of streaming television, View TV Studios stands out as a visionary, recognizing that content is not just king—it's the cornerstone of the entertainment industry. With a steadfast commitment to this principle,…
The sustainability of Streaming TV, FAST Channels, and AVOD (also known as FAST) hinges on the principle that operational costs must be eclipsed by profits. Currently, this balance is not being met. The crux of the issue with Streaming TV's…
In the rapidly evolving world of digital broadcasting, Free Ad-Supported Streaming TV (FAST) platforms are emerging as a popular alternative to traditional pay-TV services. However, the transition to FAST is not without its challenges, particularly in the realm of advertising.…
The Future of TV Broadcasting: Kapang adX's Revolutionary Impact In the ever-evolving landscape of television, the introduction of Free Ad-Supported Streaming TV (FAST) channels has been a game-changer. However, the sustainability of these channels has often been in question due…
RATHERGOOD TV: Revolutionizing Hollywood with Streaming First Shows and the Kapang ADX Revenue Model In the ever-evolving landscape of entertainment, RATHERGOOD TV is set to make waves in Hollywood with its innovative approach to content creation and distribution. Embracing the…
In the dynamic world of streaming television, the quest for higher revenues and enhanced viewer engagement is relentless. Kapang, a prominent player in the streaming industry, has launched a groundbreaking campaign aptly named FASTER. This initiative is set to redefine…
