Kapang revolutioizing Content Monetization – As viewers continue to migrate from traditional TV to digital video, TV and video advertising spend in the U.S. is also being redistributed. The newer recipients of shifting ad spend could be social video & CTV.
Digital video advertising is expected to continue making steady incremental gains over traditional TV. In 2024, for the first time, digital video advertising is expected to account for over half of total U.S. video ad spending, per IAB/Guideline estimates.
Ad dollars are seeping out of the U.S. TV ad market. Linear TV advertising has fared badly in recent years amid economic uncertainty and declining viewership from cord-cutting and shifting behavior particularly among young people.
Meanwhile, ad spend has surged alongside viewership of short-form video on social media platforms as the format has surged in popularity and offered advertisers performance attribution not possible on traditional TV and, in some ways, superior even to CTV advertising.
For the first time ever, social video advertising is expected to surpass CTV ad spend this year. While both CTV and social video advertising continue to increase by double-digit percentages each year of the forecast, social video advertising has been the fastest growth format since 2022, rising 26.1% year-over-year in 2023 versus 18.1% for CTV.
Social video is now a critical media buy for advertisers. Ad buyers have the strongest confidence in social video, with fully 70% saying it’s a “must-buy” in their media plans, per a recent Advertiser Perceptions/IAB survey. Social video was essentially neck-and-neck with CTV, while linear TV lagged, with fewer than half of advertisers prioritizing the format.
Some advertisers expected to shift spend out of linear TV ad budgets to fund increased spending on CTV, per the same survey. But social video could also become a recipient of some reallocated linear TV ad spend, particularly if it achieves or outperforms similar campaign goals.
That priority ranking has also likely translated to advertiser behavior this year. Out of all media channels, the highest shares of marketers said they intend to increase their spend on social platforms and digital display/video — higher even than those who planned to increase on connected TV.
Meanwhile, linear TV bottomed the list. Just 3% of marketers planned to decrease their social spend, versus 27% and 33% who said the same for national TV and local TV, respectively.
Revolutionizing Content Monetization with Kapang: A Game-Changer for TV Series and Movies
In the ever-evolving landscape of digital entertainment, the justification for new content in TV series and movies is more crucial than ever. Enter Kapang, a trailblazing platform that leverages Free Ad-Supported Streaming Television (FAST) to transform viewer engagement into substantial revenue. Here’s why Kapang is the ultimate solution for content creators and providers aiming to maximize their returns.
Unleashing the Power of Engagement
Kapang’s key performance indicator (KPI) is straightforward yet powerful: the number of people who engage and view the content. While Kapang cannot compel viewers to watch, it excels in converting engagement into monetization. This is achieved through a dual approach of subscription-based models and programmatic ad-pods, strategically placed every 10-15 minutes, mirroring traditional TV.
The Role of Creativity and Marketing
It’s important to note that the inherent risks in storytelling and creativity remain outside Kapang’s control. Similarly, the responsibility of marketing the content to attract viewers lies with the content creators and providers. Effective marketing is essential to drive audiences to the platform, ensuring that the content reaches its full potential.
Monetization Mastery
Kapang’s monetization model is nothing short of revolutionary. By utilizing ad-funded monetization, Kapang delivers net revenues exceeding $0.005 per minute viewed. For premium subscription viewers, this figure rises to approximately $0.01 per minute. This impressive revenue generation allows $20 million productions to monetize with fewer than 100 million global views.
Superior Returns
When compared to other platforms, Kapang’s performance is outstanding. It offers more than three times the revenue of YouTube and five times that of traditional FAST monetization methods. This provides a credible and predictable pathway for studios to monetize their content directly through content financiers.
Conclusion
Kapang is not just a platform; it’s a game-changer in the world of digital content monetization. By focusing on viewer engagement and leveraging innovative monetization strategies, Kapang offers a robust and reliable method for content creators to achieve substantial returns. With Kapang, the future of TV series and movie monetization is not just promising—it’s here.
Are you excited about the potential of platforms like Kapang for content monetization?
https://viewtvx.com/kapang-tv/
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