Pay TV's Crumbling Tower operates like a game of Jenga. Each new disruptor is like pulling another block out of the tower. It’s only a matter of time before the whole tower topples over—unless Pay TV operators pivot before it’s…

Fox promotes cable bundle as better value for live sports and is not ready to give it up just yet. While other media companies tinker with the idea of offering live sports through streaming, Fox thinks its premium content is…

RTL compete with Netflix with "All in One" Streaming Bundle. The new "all-inclusive" platform is promising German subscribers a one-stop-shop for video, live-sports, music, podcasts, audiobooks and digital magazine subscriptions at a time when "everyone is talking about bundling." German…

Streaming Services surpass cable as America's most-watched. They now command a more significant share of viewers than cable, data published by Nielsen show. That means apps like Netflix and other streaming platforms capture 38% of all television viewing, compared with 31% for traditional cable, the data show. In…

AMC Networks sheds subscribers as it reports its second-quarter 2023 earnings on Friday 4th August 2023. It reveals it has lost hundreds of thousands more subscribers across its portfolio of niche streamers. It is also down 17% in U.S. ad…

Collapse in broadcast TV viewing as even older viewers turn to streaming. The UK regulator Ofcom says it has seen a steep decline in mass audience moments. There are fewer numbers tuning into the traditional linear channels. According to today’s…

Pluto TV launches Australia - Pluto TV, Paramount’s free streaming television service, is to launch in Australia from the end of August. Comprising more than 50 free ad-supported TV (FAST) channels, Pluto TV will be sold as a dedicated branded area within Paramount…

Launch a FAST Channel - AST Channels have been seen as the Dotcom boom of the 2020's, streaming technology and internet access have boomed, and Netflix has proven that you no longer need a lumpy set-top box and a sizeable…

View TV Live Sports has been released as the latest product from View TV and its consumer platform Kapang. View TV Live solves production companies' and event organisers problems. The new service enables the broadcast of live sports and other…

ZEASN buys Foxxum and rlaxx TV for an undisclosed fee. As a result, this positions itself as a leading provider of CTV operating systems (OS) and AVOD/FAST products in the market. Furthermore, the combined companies have an installed base of…

New research finds the majority of TV consumption is streaming, but agencies say ad spending still favours linear terrestrial. Advertisers arnt moving to streaming TV FAST Great assessment of the parallel trends of viewing and ad spending both moving from…

Amazon enforce developer policy starting September 1st 2023 - Amazon will soon require international app developers who offer ad-supported streaming video services available to Fire TV users to opt into their in-house ad publishing service or, where unavailable, offer up…

The landscape of television entertainment has undergone a profound transformation with the surge in cord-cutting and the rise of streaming services. In this era of change, Jamie Branson, a renowned FAST (Free Ad-supported Streaming TV) & FAST Channel business model…

Live Sports Streaming and amazing fan engagement. How FAST Monetization Can Benefit Fans and Teams.Live sports are one of the most popular and lucrative forms of entertainment in the world, attracting millions of viewers and generating billions of dollars in…

Virgin Media O2 launches suite of FAST channels- Virgin Media O2 has partnered with A+E Networks EMEA, All3Media International, Banijay Rights, Blue Ant Media, Extreme International, Fremantle, Little Dot Studios and Tastemade to produce a selection of FAST channels. They’ll…

Netflix touts AI jobs at $900k amid Hollywood strikes, triggering an angry response from striking Hollywood actors and writers after posting a job advert for an artificial intelligence (AI) expert. The new position would join its Machine Learning Platform team,…

FAST Men: The Evolution Of TV Ad Buying, past and present. New York City, 1996 In a dimly lit room, thick with cigarette smoke, TV ad buyers leaned back in leather chairs, a tumbler of bourbon in one hand and…

Streaming platforms and TV driving economic growth in the UK - Finder.com stated that 9 out of 10 households in the UK used streaming platforms in 2022. Furthermore, 58% of most households in the United Kingdom have at least one streaming…

YouTube TV is to offer NFL Sunday Ticket-Max bundle after teaming up with Google and Warner Bros. Discovery. They plan to introduce a YouTube TV off that bundles NFL Sunday Ticket and Max SVOD service. Philipp Schindler, SVP and CBO…

OTT is the rising star for Cable Television Companies and Local Sports Leagues. The broadcasting domain is being transformed by over-the-top technologies, and the sports broadcast doesn’t stand aside. OTT video streaming technologies have influenced traditional sportscasts and viewing experiences.…

Fubo challenges FCC proposal for streaming services reclassification under MVPD term as executives from Fubo met with Federal Communications Commission (FCC) officials. The sports-centric streaming service expressed concern over a proposal to reclassify streaming cable TV replacements. This is due…

Sky Subscribers To Get Lionsgate+ For Free as Sky announced a new partnership with Lionsgate+, the international premium streaming service from STARZ. This will give subscribers more stuff to watch, at no extra cost. This collaboration is set to provide…

Spotify raises premium subscription price for millions for the first time on its single account premium plan. This is the first time it has raised prices since 2011 and it is also hiking other services as well. In the UK,…

FAST is Dead and technology companies killed it... TV was great as it was it just needed some efficiencies. FAST: The Future of Television or the End of Content Creation? FAST, which stands for Free Ad-Supported Television, is a streaming…

Viaplay exits the UK streaming Market - in a surprising turn of events, Viaplay, the streaming service that offers a combination of live sports from the former Premier Sports, along with original Nordic films and TV shows, has announced plans…

Comcast has officially launched and integrates 20 free ad-supported streaming TV (FAST) channels into the TV guide on it's cable operator’s X1 pay TV platform. While Comcast’s X1 platform already offers major FAST apps, such as Pluto TV, Tubi, Freevee and…

TCL taps Amagi - TV Manufacturer TCL has tapped cloud-based SaaS technology for broadcast and connected TV provider Amagi to support its new streaming options for TCL TV users in the US. Amagi will help TCL accelerate the addition of…

Hollywood Actors are going on strike after talks with major studios and streaming services fail. New YorkCNN —  A union representing about 160,000 Hollywood actors is going on strike after talks with major studios and streaming services have failed. It is…

FAST Channel Breaking News AST, or Free Ad-Supported Television, is a streaming service that offers linear, passive and ad-supported programming that appeals to a large and diverse audience. FAST channels are similar to traditional TV channels, but they are delivered…

Live Sports Streaming is the latest content genre to join the streaming ecosystem as a primary revenue stream. Live Sports Streaming TV for teams, leagues and federations will transition to streaming models over the coming months. Live Sports services have…

Fifa picks Sky Media - The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house to sell ads on streaming platform service Fifa+ in the UK and Europe. Fifa, which launched Fifa+ last year, is…

Roku integrates Shopify into one-click shoppable ads. Therefore allowing users to purchase goods with the click of a remote through ads on its streaming TV platform, it announced on Tuesday. Shopify has been integrated into Roku’s “Action Ads” – a…

Tellyo and Atos - London, UK, 11th July 2023 -The 2023 European Games concluded last week, allowing the teams at Tellyo and Atos to finally catch their breath after successfully executing their largest joint project to date. This massive undertaking…

Big Streaming Wars in all of Hollywood's earth scorched streaming wars welcome one of the strangest battles. Tune into TNT or Discovery Channel and chances are you might come upon an ad for a new streaming selection on Peacock or Netflix.…

TikTok’s New Music Streaming Platform generated excitement yesterday in the music industry. TikTok officially announced the launch of its new streaming music service, TikTok Music. With access to millions of songs and unique features not available on competitors like Spotify…

Artificial Intelligence (AI) has become a major talking point in recent years, and many companies are investing heavily in developing AI solutions. The term was coined in 1956 by John McCarthy at Dartmouth College, and today, AI has moved from…

Cloud TV is a technology that enables the delivery of TV content and services over the Internet without the need for traditional set-top boxes or cable connections. It allows users to access various TV channels, programs, and applications on different…

Live video streaming connected TV is forecast to grow CAGR 29.30% in 2023 and reach $559B by 2032. The market for live video streaming is expected to grow due to an increase in demand for video-on-demand (VoD) services, as consumers…

Sports Streaming is a super shift in television. A jewel thief, the joke goes, once asked a New Yorker where he could locate New York's most precious diamond."It's the one in the Yankees Stadium," said the New Yorker. The joke may be apocryphal, but there's…

Sky Live is launched. More than a year later than expected, Sky has finally taken the wraps off its long-awaited Sky Live accessory for Sky Glass TVs. They showcased both the hardware and software elements of the Sky Live proposition…

ShowHeroes CTV Innovation are a global leader in digital video content, tech, and advertising solutions. ShowHeroes CTV Innovation continues the extension of its creative services with the launch of Custom Animations for CTV.  This innovative and highly customisable format is…

Tellyo Live Production SCTE, London, UK 28th June 2023. Tellyo, the leading cloud live event production platform, is proud to announce the launch of broadcast-grade ad-break SCTE-35 markers within our flagship Live Production solution. This latest Tellyo release introduces a…

LinkedIn to test video ads on streaming services, specifically targeting LinkedIn's 930 million subscribers. Microsoft Corp-owned (MSFT.O) LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while…

 BBC on-demand button takes on Netflix after demanding for a new 'on-demand' button on all UK TV remotes. Manufacturers may soon be forced to add buttons for iPlayer, ITVX and Channel4 on TV controls as the broadcasting giant complained of 'fierce competition'. In…

Disney is trying to figure out its streaming ad choreography this summer. Connected TV ad targeting is a tricky dance for new AVOD services like Disney+ with ads, Max’s ad offering or the Netflix ad-supported tier. Move too fast, and…

Edgio collaborates with the Canadian Hockey League (CHL) to provide an integrated platform for the delivery of live and on-demand hockey games broadcasts across Canada. Edgio’s Uplynk solution for streaming video enables CHL to manage and organise live and on-demand…

Netflix -how do you like yours? Basic with ads please. We learn the pros and cons of their strategy to roll out an advertising based subscription model. As Netflix faces increased competition and revenue challenges, it has introduced a cheaper…

Elon Musk, owner of the social network believes video can provide a new revenue stream as it seeks profitability. Twitter owner Elon Musk confirms plans the company is working on a dedicated video application for connected TV platforms. Musk, who…

Comcast, The Chief Executive Brian Roberts, back in 2018 got a little bit of advice from a taxi driver – buy Sky. And so he did, eventually outbidding and seemingly overpaying for the U.K. pay television provider Sky Plc, valued…

The Washington Post has become one of a handful of newspaper brands to launch a FAST channel and is already benefitting from people “spending a lot of time with our journalism” as a result. FAST (free ad-supported streaming television) services have grown in…

Freewheel unit on Wednesday unveiled a new effort to turn up the TV ad viewing experience, announcing the launch of The Viewer Experience Lab in partnership with MediaScience. FreeWheel will utilize the new lab both to conduct research into how…

DIRECTV - This week AT&T’s CFO Pascal Desroches spoke at the Bank of America C-Suite Technology, Media, and Telecommunications Conference in London. During that talk, he opened up about how AT&T and how DIRECTV is doing. During the talk, when…

Magna ad spend on National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023 Magna has become the latest major media agency to reduce its 2023 ad…

Tellyo Live Video Production Mixing Studio and Live Video Clipping Tools get put to the test. Broadcast solutions provider Atos is partnering with Tellyo to help promote the games on digital and social media platforms Technology from Tellyo will be…

AI Scheduling is a new way forward in making Connected TV and CTV more curated with little effort.

View TV Connect delivers amazing monetization for Broadcasters. It is a fantastic product to dynamically link video content owners, linear channel broadcasters and advertisers together addressably. By using the View TV Cloud to maximise revenues for content owners and broadcasters to…

CASH IS KING for Streaming TV broadcasters and content distributors looking to retain their existing business, grow their reach and keep audiences entertained. View TV Cloud was launched to allow streaming TV channels of all sizes to broadcast, distribute, monetize…

FAST Channel problems? Are you a content owner not seeing actual revenues from your content investments and spending on linear channel creation? Does FAST make you Furious? Free Ad-funded Streaming Television (FAST) has had a high exposure as being the…

OTT platforms are the new frontier of the streaming TV industry, as they allow content creators and distributors to offer their own video services directly to viewers over the internet, bypassing traditional cable or satellite TV providers. OTT stands for…

How FAST Channel Streaming Can Improve Your Online Video Experience Online video streaming has become increasingly popular in recent years, and with the introduction of FAST Channel streaming, viewers can now enjoy an even better experience. FAST Channel streaming is…

In times of crisis and challenge, heroes emerge from the front lines, demonstrating unwavering courage and resilience. These remarkable individuals, often unsung heroes, have been the driving force behind the inception of "Frontliners TV," a groundbreaking platform that celebrates, honours,…

What is Streaming TV The Future of Broadcasting has arrived. View TV Cloud has delivered an amazing service delivering platforms such as Kapang What is Streaming TV? Streaming TV is a way of watching television content over the internet, without…

Bloomberg is now a FAST Channel - amazing The Bloomberg FAST Channel example below will show a live stream of Bloomberg via the View TV Network Our company is a collective of amazing people striving to build delightful products. It…

Sling TV - In an era marked by technological advancements and evolving consumer preferences, traditional cable television has faced formidable competition from streaming services. Among the pioneers of this cord-cutting revolution stands Sling TV, a platform that has been instrumental…

Cost per mille (CPM) is a key metric in the world of video advertising, as it measures the cost of displaying an advertisement to 1,000 people. The goal of any video advertiser is to maximize CPM by reaching the largest…

What is Addressable Advertising: The Future of Television Advertising Addressable advertising is a revolutionary way of delivering targeted and personalized advertisements to TV viewers. Instead of delivering the same advertisements to everyone watching a particular program, addressable advertising uses data…

View TV Boost is a new service launched by View TV, providing a YouTube-style MCN for FAST channels without changing their FAST channel playout provider. Boost from View TV instantly lists any compliant channel on Kapang in the UK and…

Kapang opens platform to OTT FAST channels - FAST Broadcaster. Kapang is a platform developed to appreciate audience demands following cord-cutting trends. Kapang delivers broadcast television channels & niche audience channels across 14 genres. Although Kapang is dedicated to providing…

WiseDV Playout - FAST Channels, or free ad-supported streaming TV channels, are a new form of online video content that offers viewers a variety of programming without subscription fees or sign-ups. FAST Channels can be either linear or on-demand, but…

View TV has announced OTT Cloud Playout service View TV Play as their subsidized rebranded FAST Channel Playout service. View TV Play is a mentored FAST Cloud Playout service covering curation, delivery, distribution, and monetization across global platforms and owned…

Free ad-funded Streaming Television, commonly known as FAST, has evolved over the past few years, with platforms such as Pluto and Redbox generating millions of dollars in ad revenues, monetising archived content, and generating much-needed cash from their video libraries.  …

View TV Sports - View TV knows Live Sports Streaming is the holy grail in proving that Streaming is the Future of TV.  Streaming Live Sports delivered as FAST Ad-funded, Service Subscription, or Pay-per-view [PPV] Services allows any sports team…

I was looking through Linkedin over the past few days and I spotted this so I noted it to see what we can get as comments on this. FAST is already a Flawed Future Model... As we’ve seen the meteoric…

In a rapidly evolving media landscape, streaming platforms have emerged as the preferred choice for viewers seeking diverse and engaging content. One such platform, Kapang, has recently made headlines by securing a partnership with the NEWMAX FAST channel, bringing a…

MVPD stands for Multichannel Video Programming Distributor, and vMVPD stands for Virtual Multichannel Video Programming Distributor. This article explains the concepts of MVPD and vMVPD, Skinny Bundles, and the differences between MVPD, vMVPD, and SVOD (Subscription-based Video On Demand). What…

Tellyo Player delivers live event monetization Live Event Ad-funded Monetization sdd Live Event eTicket Platform ddd Live Event Linear Television Channel

Single series FAST channels - touting the value. The ad-supported streaming space is heating up, along with the available content on those platforms. At NATPE’s Streaming Plus event, executives from Vizio, Filmrise and Tastemade dished on how AVOD and free ad-supported…

Promising as the FAST distribution model may be, it is a daily fight for eyeballs, premium ad placements, and prominence on a broad range of FAST platforms. To stand out from the crowd, create scale, and ensure a stable source…

FAST channels distribution just became a lot easier for content owners, channels, and platforms with the latest offering from View TV. FAST Channel Network from View TV provides a growing catalog of FAST channels available to platforms and opens up…

A FAST Channel launch - 6 Key points. FAST is an ideal entry to OTT: low setup costs, global reach, and enhanced revenue streams. Learn how to create a channel, in 6 simple steps. Firstly, what is a FAST Channel? The…

FAST Channels change broadcast landscape - A report, Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T., from Comcast Advertising, the advertising division of Comcast Cable, highlights the rise of Free Ad-Supported Streaming TV (FAST) and its value…

Kapang is a Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN), BroadcastCDN, to provide broadcast-grade encoding, delivery & monetization from…

Brits set £20 limit on streaming spend - A new report has found that streaming is dominating the UK TV landscape, but that Brits have a hard cap when it comes to paying for SVOD services. According to The Trade…

Media Companies need to pay more attention to FAST, quickly. Free ad-supported streaming TV services will only become more attractive promotional channels as consumers minimize entertainment expenses amid inflationary pressures. Brands can no longer afford to allow FAST services to…