NBCU rolls out FAST channels on Roku as it is placing more of its content on FAST channels. NBCU announced the new FAST linear content from it’s Global Distribution library is now available on The Roku Channel. Further channels will come later this year.
The channels now available are Murder, She Wrote, Little House on the Prairie, Universal Crime, Saved By The Bell, TNBC (Teen NBC) and Bad Girls Club.
The ones to follow as NBCU rolls out FAST channels include Universal Action and Alfred Hitchcock Presents.
This is an expansion of NBCU’s existing FAST relationship with Roku, which currently includes NBC News Now, Dateline 24/7. Furthermore, there is Today All Day, LX, NBC local channels, Telemundo regional news channels, Sky News International. Additionally there is The Rotten Tomatoes Channel, as well as a broadening of NBCU Global Distribution’s relationship with Roku. This goes beyond the licensing of films, TV series, and Telemundo programming.
Commenting on the development, Jennifer Vaux, VP, content acquisition & programming for The Roku Channel, said: “The Roku Channel is thrilled to announce its expanded relationship with longtime partner NBCUniversal.
“As FAST continues to gain incredible popularity in the marketplace, we’re excited to bring such terrific content options. Additionally including a strong roster of very well-known, fan-favourite programming – to our viewers”.
Bruce Casino, EVP, Sales & Distribution, US for NBCUniversal Global Distribution, added: “NBCUniversal has an unrivalled catalog of iconic series that have withstood the test of time and entertained audiences around the world.
“We are excited to expand upon our longstanding relationship with The Roku Channel and dive into the dramatically growing FAST sector. By partnering with them we bring our beloved TV shows to their viewers”.
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