Rathergood Media News

In less than a decade, TV has gone from a sure thing—the de facto mass reach platform—to nuanced, complicated and in flux. You’ve probably heard many hot takes around the notion that “TV is dead!” But the reality is consumers…

Free ad-funded Streaming Television, commonly known as FAST, has evolved over the past few years, with platforms such as Pluto and Redbox generating millions of dollars in ad revenues, monetising archived content, and generating much-needed cash from their video libraries.  …

At the Next TV Summit on Tuesday, AC/DC’s “Thunderstruck” was the walk-on music for a panel debating the death of broadcast. A classic ’90s throwback tune was perhaps appropriate considering “1990 was the last time broadcast mattered,” quipped Next TV…

FAST channels allow rights holders to effectively become broadcasters in their own right. Richard Middleton explores just how deep the effects of this emerging tech might be felt No one seems quite sure just when FAST channels first emerged, but…

Nielsen’s latest report from The Gauge, the media measurement company’s monthly total TV and streaming snapshot, revealed that streaming usage represented 35 percent of overall television consumption in the US in August, marking another record-high share for the format and…

The NFL season hasn’t kicked off yet, but Fox Sports is about ready to do a touchdown dance about ad sales for the Super Bowl. Variety reported Wednesday that Fox has sold 95% of its ad inventory for Super Bowl LVII, scheduled…

Warning - IBC Press Release Barrage coming this week with more smoke and mirrors than a burning bathroom shop. So which Press Releases do you believe and how do you find your way through this fog of information, well we…

Barclays’ Kannan Venkateshwar says as free ad-supported TV proliferates, even old content will compete with newer SVOD titles. Free ad-supported streaming television (FAST) services are all the rage as content providers and distributors look for any way to squeeze profits from…

Nothing sits still for long, and after years of experimentation, fine-tuning and increased competition - not to mention plenty of speculation and denial - the prospect of ads on subscriptionplatforms is finally looking like a reality. While most companies are…

Netflix’s move to hire a dynamic duo to oversee its global ad sales ambitions couldn’t come at a better — or worse — time. At last, media buyers are finally getting the information they need to start making plans to…

1. OEM FASTs Continue To Grow In our new report, FASTs Are The New Cable, we talk a lot about the growth of the FAST services owned by the various OEMs. They have an advantage in that they are the interface…

Free ad-supported streaming TV (FAST) services benefit from a lack of U.S. viewer access to free linear TV, partly because of a national amnesia about the presence of over-the-air broadcast. Tens of millions are already using FASTs, generating billions in…

Traditional Broadcasters need and want to adopt Streaming, but how? View TV, an original streaming company with two decades of experience, has powered and experienced the success of streaming media and the transformation of audiences’ media consumption from traditional broadcast…

BroadcastCDN part of the View TV Group has launched a Cable & Satellite broadcaster transformation package to take existing and traditional broadcasters into FAST markets at scale to generate sustainable revenues. Broadcast CDN carries the service from your origin premises,…

Free ad-supported streaming TV (FAST) services are growing rapidly. Today, hundreds of FAST channels exist, and a recent report from VIP+ found that the average large FAST studio took home $23.2 million in ad revenue by the end of the…

Senior Digital Director Daniel Lannon Led and Completed the Rebrand of the Acquired Xtreme Sports Social Media Channels to INTROUBLE to fit with Company Branding. JUNE 27, 2022 (Amsterdam, June 24th, 2022) Insight TV, the leading millennial-focused global channel operator and…

Cloudie TV makes FAST Broadcasting successful by using its end-to-end private cloud to help content owners to deliver a great return on content investments. You can check out the products at https://cloudie.tv/cloud-playout/

Broadcaster Roger Bolton has suggested the BBC is "spooked" by the decline in young audiences to traditional radio. Bolton, 76, was speaking after being dropped as host of Radio 4's Feedback after 23 years. "If you were running Radio 4, you must…

Free ad-supported streaming TV (FAST) is but one component of the expanding AVOD space. How audiences react to the increasing frequency of ads is another factor – one on which FAST channels have the upper hand, new LG Ads data…

Think for a moment: How many streaming services are you subscribed to? Netflix, Hulu, HBO Max, Amazon Prime, Disney+, Paramount+, Apple TV … the list seemingly goes on and on with more streaming services entering the space every year.  Initially,…

View TV a managed producer of FAST and Broadcast channels has released its in-house private cloud playout and media workflow to self-service customers as the latest release of its Cloudie TV product.View TV has always believed “TV should look like…

As Netflix prepares to launch its highly-anticipated ad-supported tier, advertisers are likely thinking about how to tap into the streamer’s distribution reach – though it may come at a cost. According to a Wednesday report from The Wall Street Journal, Netflix could charge advertisers…

FAST continues to defy expectations. A linear viewing format that’s growing? In 2022? Yet the number of available FAST channels in the U.S. is over 1,400, with 22 major providers including Pluto TV, Tubi and Roku Channel. FAST also saw considerable…

The cord-cutting revolution is continuing to advance according to a survey from Future Today. The survey Future Today surveyed over 300 families regarding their linear TV and streaming habits. The resulting report is filled with interesting information, but it all…

New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience. Report recommends F.A.S.T. advertising as a complement to traditional TV and streaming advertising. Comcast Advertising released a new report entitled “Free…

FAST Playout Solutions are a minefield for broadcasters and content owners alike. So what are the main features required to make your channel stand out above the rest and make it easy to create and monetize your FAST Channel creation?…

It’s a new era in Nielsen’s history. Shareholders have approved an acquisition of the TV measurement company by a private equity consortium made up of Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P. The all-cash deal was…

Peak TV programming, or the overabundance of original shows, films, and series that have landed on broadcast, cable, and streaming outlets in the past decade, may be on its way out, or at least slowing down. Companies are slashing budgets…

Walt Disney edged past Netflix with a total of 221 million streaming subscribers at the end of the most recent quarter and announced it will launch a Disney+ option with advertising this December. In the just-ended quarter, Disney+ added 14.4 million Disney+ customers, beating…

Sports are a key genre on FAST, accounting for 117 distinct channels as of July 2022.   Yet while sports channels are numerous — as they are on cable — the reality of FAST is very different. Many major sports…

The free ad-supported streaming TV (FAST) sector has surged over recent months and a new report from LG Ads Solutions has shown that this increase shows not only shows no sign of stopping but also will present advertisers with a…

As consumers tighten their belts, ad funded models are becoming a more enticing prospect for streamers. Netflix’s announcement in April that it has hit an apparent subscriber wall sent out shockwaves, prompting many to question how attractive and profitable the…

PZAZ TV - The unique OTT TV Platform, that delivers on-demand content and linear FAST channels across Europe and the rest of the world. PZAZ TV has thousands of movies and TV series available free to view via ad-funding powered…