View TV DSP is a self-service Demand-Side Platform (DSP) designed to make Connected TV (CTV) and Streaming Television advertising accessible to everyone. Taking inspiration from programmatic advertising platforms such as The Trade Desk, Vibe.co and MNTN, View TV DSP brings the power of automated media buying, audience targeting and campaign management into a simplified platform that allows advertisers, agencies and brands to plan, purchase and manage their own television advertising campaigns.
Traditionally, buying television advertising has involved media agencies, trading desks, lengthy negotiations and complicated advertising supply chains. View TV DSP changes this by giving advertisers direct access to streaming television advertising opportunities across CTV platforms, FAST channels and live television. Advertisers can manage campaign budgets, select audiences, choose advertising environments, upload creative, control campaign delivery and monitor performance through one self-service interface.
Designed around the modern programmatic advertising model, View TV DSP aims to combine the simplicity of digital advertising with the impact of the television screen. Advertisers can target audiences geographically, by content category, channel and available audience data, while accessing streaming television inventory and measuring campaign delivery. From small businesses looking to test television advertising to agencies managing larger programmatic campaigns, View TV DSP is designed to make television advertising easier to buy, control and scale.
Powered by the wider View TV ecosystem, View TV DSP connects advertising demand with streaming television supply, including FAST channels, live TV and premium video environments. Our ambition is simple: remove unnecessary intermediaries, simplify the buying process and create a more direct commercial relationship between advertisers and television publishers.
View TV DSP: Buy Television Advertising Direct. Target Your Audience. Control Your Budget. Measure Your Results.
