What if watching television was no longer a passive experience with View TV Interactive?
Additionally, the audience could become part of the production, choosing what they see.
They could control the camera and interact with the action as it happens.
Introducing View TV Interactive, a new generation of interactive television technology from View TV that transforms how audiences experience Live TV and On-Demand video. Moving beyond traditional viewing, View TV Interactive gives audiences the ability to interact directly with the production, explore additional content and influence elements of what they see on screen.
Whether watching live events or on-demand productions, View TV Interactive lets viewers take control. Through interactive television technology, AI-powered metadata and connected second-screen devices, viewers enhance their experience.
Take Control of the Camera
Why settle for the director’s camera angle when you could choose your own?
View TV Interactive allows viewers to switch between available camera angles, explore different perspectives and get closer to the action. In live sports, this could mean following a particular player, switching to a goal-line camera or choosing an alternative view of the match. At a live concert, audiences could move between stage cameras, performers and behind-the-scenes perspectives.
For On-Demand productions, interactive camera selection opens up entirely new ways to experience storytelling, allowing viewers to explore scenes from different perspectives.
Know More About What You’re Watching
View TV Interactive introduces an additional layer of intelligent metadata to television programming. Moreover, it enhances television programming.
Audiences can access information about characters, actors, performers, athletes, teams, locations, products and other elements appearing within the production.
Want to know who a particular player is? Find out more about an actor, discover the name of a song or explore the background of a performer. Rather than interrupting the viewing experience to search elsewhere, relevant information becomes part of the interactive television environment.
Introducing View TV MagicWand
<text>Your phone becomes the remote control for the production.</text>
At the heart of View TV Interactive is View TV MagicWand, an innovative second-screen control experience that uses the sensors built into modern smartphones and tablets.
Through a downloadable application for Apple iOS and Google Android devices, viewers can use their phone or tablet’s accelerometer and motion sensors to control and move supported elements of the production.
Simply move your device and use it as a virtual wand to interact with the television experience.
MagicWand creates an entirely new relationship between the viewer and the television screen, turning a familiar mobile device into an intuitive interactive controller.
Built for the Most Exciting Live Experiences
View TV Interactive opens up particularly exciting opportunities for three major entertainment categories:
Live Sports
- Switch between multiple live camera angles.
- Follow individual players and explore different perspectives.
- Access player statistics, team information and match metadata.
- Interact with supported production elements using MagicWand.
Live Music and Concerts
- Choose different stage and performer camera angles.
- Discover information about artists, musicians and songs.
- Explore additional content and interactive production features.
- Become more involved in the live performance.
eSports and Gaming
- Follow different players and perspectives.
- Explore live player statistics and tournament information.
- Interact with supported on-screen production elements.
- Create a more immersive experience for gaming audiences.
A New Opportunity for Broadcasters, Producers and Content Owners
View TV Interactive is more than a viewer engagement feature. It introduces a new opportunity for broadcasters, production companies, sports rights holders, music promoters and content owners to develop richer, more engaging television experiences.
By combining interactive video, multiple camera feeds, intelligent metadata and connected mobile devices, View TV is helping move television beyond the traditional one-way broadcast model.
It also creates opportunities for new commercial formats, including interactive sponsorships, contextual advertising, product discovery and premium audience experiences.
The Future of Television Is in the Hands of the Viewer
Television has traditionally been controlled by the broadcaster and the director. View TV Interactive introduces a different proposition: giving the audience the ability to decide how they experience the content.
From choosing the camera angle at a football match to exploring a live concert or interacting with an eSports tournament, the possibilities are significant.
View TV Interactive. Don’t just watch television. Take control of it.
