Imagine television that is not only for watching but for discovering products. You can learn about brands and interact with items while entertainment continues. This approach keeps viewers engaged without breaking the flow of programmes. It blends shopping with storytelling in a natural, enjoyable way.
View TV Shoppable makes buying simple and seamless. You receive relevant offers without pausing the programme you love. This integration lets you enjoy content and commerce in one experience. It honours creators and brands while keeping viewers in control. With a simple tap, purchases appear alongside scenes you already watch.
View TV is introducing View TV Shoppable, a new AI-powered interactive commerce solution that transforms traditional television content into a shoppable experience.
Built around product placement, intelligent content recognition, and interactive calls to action, View TV Shoppable connects products seen on screen. It helps viewers discover, explore and purchase them.
See a watch in a movie? Like the sofa in a lifestyle programme? Interested in the car being driven in a motorsport show? View TV Shoppable makes it possible to turn those moments into commercial opportunities.
How does it work?
- Intelligent Product Placement: Identify and associate products and brands featured within television programming.
- Interactive Calls to Action: Give viewers the opportunity to engage with products while watching.
- AI-Powered Interaction: Help viewers discover products, obtain information and access relevant purchase links.
- Second-Screen Shopping: Send product links directly to a viewer’s mobile phone, tablet or PC, where they can complete their purchase.
- Measurable Commerce: Connect television exposure with product engagement, click-throughs and purchasing opportunities.
The real opportunity is that television no longer needs to be a passive advertising medium. Content owners, broadcasters, advertisers and brands can create additional commercial value from the programmes audiences already love.
For broadcasters, this creates a new monetisation opportunity beyond traditional advertising breaks. For brands, it provides a more direct path from product discovery to purchase. For viewers, it makes shopping from television simple, relevant and convenient.
The future of television is interactive.
View TV is bringing content, advertising, AI and commerce together to create a new generation of shoppable Streaming TV.
If a viewer sees something they like on television, buying it should not be harder.
Why should buying it be any harder than watching it?
View TV Shoppable. See it. Discover it. Shop it.
