View TV Play is a complete broadcast television playout platform built for the next generation of CTV, FAST channels and professional television broadcasting. Moving beyond traditional playlist-based playout systems, View TV Play uses GPU-powered live rendering to create a fully composited television output in real time. Operating in the cloud with N+N resiliency, the platform combines broadcast-grade automation, live video mixing, graphics, advertising integration and content management into one software-driven environment. Supporting full HD 1080p and 4K broadcast workflows, View TV Play delivers professional television channels without the expense, complexity and hardware limitations of traditional broadcast infrastructure.
View TV Play Overview
At the heart of View TV Play is a powerful Content Management System (CMS).
It can manage thousands of hours of television programming, movies, episodes, commercials, and promos.
It also handles other media assets.
Broadcasters can upload content directly through the browser-based software interface.
They can organise libraries, manage metadata, and schedule programming up to 12 months in advance.
However, View TV Play goes beyond simply assembling playlists.
Its GPU-powered rendering engine supports up to 12 simultaneous live graphics and video layers.
It lets broadcasters combine sources, branding, graphics, logos and live feeds into a continuously rendered output.
The result is a dynamic broadcast channel.
Content and graphics are mixed and rendered live rather than simply playing back a pre-assembled playlist.
Advertising is built into the broadcast architecture, with comprehensive SCTE-35 integration for advertising signalling, detection, insertion and downstream SSAI workflows. View TV Play supports advertising breaks within scheduled programming and live feeds, including pre-roll, mid-roll and post-roll opportunities, with the ability to trigger advertising through SCTE-35 markers, scheduled events and manual controls. Additional capabilities include automated breakpoint detection, configurable ad breaks, graphic advertising overlays, ad bumpers and real-time broadcast graphics. This provides a direct integration between television playout and the wider View TV Cloud monetisation ecosystem, giving broadcasters control over their advertising infrastructure and the ability to deliver addressable advertising through server-side ad insertion.
For live broadcasting, View TV Play and View TV Cloud support professional SRT and HLS ingest and delivery. Moreover, this enables broadcasters to bring live sports, news, entertainment, events and external broadcast feeds directly into their channels.
However, live SRT feeds can be mixed with scheduled programming. They can include graphics, advertising and other video sources without interrupting the channel’s broadcast workflow.
The platform supports multiple broadcast protocols and formats, including SRT and HLS. It also supports UDP, RTMP, WebRTC, NDI and other professional IP workflows with output up to 4K.
Additional broadcast capabilities include automated closed captions, multi-language subtitle support, and audio management. Moreover, it offers live stream recording, monitoring, remote operation and integrated EPG support.
Combined with N+N resilient cloud infrastructure, View TV Play is designed to maintain continuous channel operations. It achieves redundancy across the playout environment.
View TV Play is the broadcast engine behind the View TV ecosystem. It delivers a new generation of cloud-based television origination for broadcasters. It supports studios, content owners, FAST channel operators and CTV platforms.
Integrated with View TV Cloud for global CDN distribution, live streaming, advertising insertion, audience reporting and monetisation. It delivers the complete infrastructure to create, operate and distribute television channels globally. From a single entertainment channel, View TV Play can scale to a network operating dozens of channels. It merges traditional master control room capabilities with GPU-powered cloud computing. No more traditional playlist-only television playout. This is television rendered live, with professional video mixing, graphics and advertising built into the broadcast workflow. View TV believes this is one of the most capable next-generation FAST and broadcast playout solutions.
