Streaming Playbook from View TV explains the complete strategy for the future of streaming. It is about building sustainable businesses around audiences, content, distribution and monetisation. The framework guides decisions on audience targeting, content mix and monetisation options. This focus helps producers plan for long-term growth.
At View TV, we define this approach as the streaming playbook. It brings together two complementary strategies that cover the entire streaming ecosystem: The CTV Playbook and The Studio Playbook. The aim is to align teams across content, distribution, and revenue to realise steady growth.
Moreover, the CTV Playbook focuses on the business of television. Additionally, it covers distribution, delivery and revenue generation for linear TV across devices and platforms.
From launching and managing channels to audience development, advertising and revenue generation, the streaming playbook offers guidance. Thus, it provides the operational and commercial framework for building successful streaming television businesses. Click here to read the full version of the CTV Playbook.
The Studio Playbook focuses on the business of content.
Covering TV series, movies and original productions, it explains how studios, producers and rights holders can develop content.
It covers distribution and monetisation across the global streaming marketplace. Additionally, it aims to maximise value and extend life.
This complements the streaming playbook approach.
Click here to read the full version of The Studio Playbook.
Together, these two playbooks form the View TV Streaming Playbook.
It provides a joined-up approach to making television channels and content work commercially.
Whether you are building a linear TV network, launching a streaming channel, or producing a television series.
Additionally, it helps earn money from a movie library with practical strategies to make streaming work.
