View TV ScreenCast – In the crowded and confused world of Out-of-Home (OOH) connected TV advertising, one platform is stepping in to clear the air — literally. Meet View TV Screencast, the latest product from the trailblazing ad-tech innovator View TV, already famous for its end-to-end CTV and Streaming Television monetization powerhouse, View TV Cloud.
Screencast isn’t just another screen network solution — it’s a revolution. While OOH platforms like Atmosphere, Loop TV, and Taiv have traditionally fought hard to adopt programmatic video ad delivery in bars, restaurants, gyms, and retail spaces, advertisers have often been left scratching their heads, questioning the ROI and unpredictability of results. Enter View TV Screencast, here to provided the solution for all OOH Networks and redefine what success looks like in OOH television advertising taking these existing screen networks into the performance marketing space.
CPM for Eyeballs, Not Just Screens
The biggest problem in CTV-based OOH ad-tech has been a mismatch of KPIs. Ad-buying platforms borrowed CTV metrics meant for in-home targeting — where household data and assumed demographics drive CPM — and tried to bolt them onto environments where you might have a 25-year-old woman and a 75-year-old man watching the same screen in a bar. The data just didn’t work. Advertisers couldn’t trust the numbers, and networks couldn’t monetize reliably.
Screencast flips that script.
View TV Screencast measures campaigns using three factual, stable data sources:
- Venue Type – Know whether it’s a gym, a bar, or a retail store.
- Geographic Zone – Whether town, city, or DMA region, you know where you’re hitting.
- Footfall Demographics – Actual audience reach data pulled from third-party footfall and demographic databases.
Together, these replace vague assumptions with hard facts — reintroducing the classic TV term “Eyeballs” as the new gold-standard for video campaign measurement. And in Screencast, Eyeball CPM is more than just a metric — it’s a reliable, actionable currency.
View TV Screencast – Built for Scale, Designed for Trust
After working closely with top OOH CTV screen networks over the last 12 months, View TV learned something crucial: screen count means nothing without viewer count. A bar with 10 screens but only 12 patrons? That’s 12 eyeballs, not 10 screen opportunities. Screencast abandons screen-count CPM entirely, providing verified first-party ad-tech that tracks audience impact at every endpoint.
The result? A scalable database of audience reach by venue — not by hardware.
View TV Screencast – 100 Billion Ad Views in Sight
With over 150,000 screens onboarded and adoption by a dozen major advertising agencies, Screencast is poised to deliver 100 billion ad impressions over the next 12 months. View TV’s managed ad ops team guarantees 100% fill rates across networks and venues, backed by a real-time dashboard that gives advertisers and venue partners full transparency on campaign performance reported as an average Eyeball CPM.
For the first time, buyers know exactly who they’re reaching, where, and when — and publishers finally have a predictable, sustainable revenue model that doesn’t require paying for ad-tech they don’t control.
View TV Screencast Leverages latest AI, for Enhanced Eyeball Performance Marketing, Aye Eyeballs are here….
View TV Screencast is revolutionizing the world of OOH advertising by harnessing the power of existing venue data sources and proactive integrated AI to deliver credible audience reach performance marketing data. This cutting-edge approach empowers performance marketers to make data-driven decisions, maximizing ROI like never before. By providing transparent and measurable results, View TV Screencast creates a win-win scenario for both OOH advertisers and venue-based networks, unlocking new revenue streams and amplifying monetization opportunities. The result? An amazing ROI for advertisers and a significant boost in revenue for networks, cementing View TV Screencast’s position as a game-changer in the OOH industry.
Where does the data come from for Smartscreen
View TV Screencast collects mobile tracking data through aggregated and anonymized location data from opted-in users who have specific mobile apps installed on their devices. This data is sourced from various partnerships with app developers and SDK providers who share anonymous location data, which is then aggregated and analyzed to provide insights on foot traffic, consumer behavior, and market trends.
By leveraging aggregated data and adhering to strict privacy guidelines, Screencast ensures compliance with privacy regulations, such as GDPR and CCPA, and maintains the anonymity of individual users, thereby confirming that its data collection practices do not breach privacy rules.
ScreenCAST already has Pedegree as it is built on the established View TV Cloud
Of course, Screencast is powered by View TV Cloud, the ultra-scalable AVOD and FAST monetization platform known for eliminating ad-tech costs for broadcasters and content creators. Screencast simply adds a powerful new layer to that stack, purpose-built for the OOH opportunity.
Screencast is not about reinventing ad-tech. It’s about making it work as promised — in the real world, with real data, for real people in real venues.
Screencast is delivering performance campaigns now
Get ready to revolutionize your performance marketing strategy with View TV Screencast! 🚀 This game-changing platform is reframing the OOH CTV landscape, and the proof is in the numbers. With partnerships like Reach TV, spanning 2,400 airport screens across the USA, and Bowling Centre TV, reaching 3,000 screens in bowling alleys, and various screens in more than 100,000 bar and resturant locations throughout the USA. View TV Screencast is already delivering BILLIONS of video ads weekly. And that’s not all – over a dozen existing CTV OOH networks are leveraging this platform to drive real results. If you’re serious about taking your performance marketing to the next level, it’s time to tap into the power of View TV Screencast. 💡 What are you waiting for?
Ready to embrace the Revolution?
If you’re a content owner, screen network, or advertiser looking to finally perform with CTV OOH campaigns, it’s time to get in touch.
Contact us now
View TV Screencast: CTV OOH Just Got Real, Performance Marketing is the Future
