Streaming TV, or Internet TV, is a way of watching video content, such as TV shows and movies, over the internet. Unlike traditional TV, which requires a cable or satellite connection, streaming TV can be accessed through various devices, such as smart TVs, laptops, tablets, smartphones, and streaming sticks or boxes. Streaming TV such as Kapang or Samsung TV Plus offers many advantages over cable or satellite TV, such as:

Cost-effectiveness of Streaming Delivery 

Streaming TV is generally cheaper than cable or satellite TV, as there are often no contracts, installation fees, or equipment rentals. Streaming TV also allows users to choose from various services and plans, depending on their preferences and budget. Some streaming services even offer free or ad-supported content.

Content Variety: 

Streaming TV gives users access to a vast library of content from different genres, languages, and countries. Users can also enjoy original and exclusive content from streaming services like Netflix’s Stranger Things or Amazon Prime Video’s The Boys. Streaming TV lets users watch live sports, news, and events from various platforms.

Streaming-based TV enables users to watch what they want, when they want, and how they want. Users can pause, rewind, fast-forward, and skip content conveniently. Users can also binge-watch entire seasons of their favourite shows without waiting for weekly episodes. Streaming TV allows users to create multiple profiles and customise their recommendations, settings, and parental controls.

Streaming TV can be watched on any device with an internet connection and a compatible app or browser. Users can easily switch between devices and resume watching where they left off. Users can also cast or mirror content from their mobile devices to their TVs using built-in features or external devices.

What are the drawbacks of Streaming TV?

Streaming TV is not without its drawbacks, however. Some of the challenges that streaming TV faces are:

Streaming TV requires a fast and stable internet connection to deliver high-quality video and audio. Users may experience buffering, lagging, or freezing issues if the internet speed is slow or inconsistent. Users may also incur additional data charges if they stream over cellular networks or have limited data plans.

Streaming Television involves multiple services and platforms that offer different content and features. Users may have to subscribe to several services to access all the content they want to watch. Users may also have to deal with changing content availability, as some titles may be added or removed from streaming services due to licensing agreements.

Streaming Television exposes users to security and privacy threats from hackers, malware, phishing, and identity theft. Users may have to provide personal and financial information to sign up for streaming services or make purchases. Users may also have to deal with unwanted ads, pop-ups, or redirects from some streaming sites or apps.

Streaming Television is the future because it offers more choice, convenience, and flexibility than traditional TV. Internet TV is also constantly evolving and improving to meet the needs and expectations of users. 

Streaming based TV is expected to grow in popularity and market share in the coming years as more people cut the cord and switch to online video entertainment.

the future of global tv!

The Future of Cable TV Over Streaming: Is There Any Hope?

Cable TV has been a dominant force in the entertainment industry for decades, offering a variety of channels and programs to millions of households. However, in recent years, cable TV has faced a severe challenge from streaming services like Netflix, Hulu, Amazon Prime Video, and Disney+. Streaming services have surpassed cable TV regarding viewing share, subscribers, and content quality. According to Nielsen’s report, streaming accounted for 33.7% of all video viewing in June 2022, while cable TV dropped to 35.1%. Streaming services have also attracted more than 113 million households in the US, while cable TV has lost about 30 million subscribers in the past decade.

Check out View TV Marketplace for the future of Streaming video and FAST Channel ad sales.

Why are streaming services beating cable TV? There are several reasons for this trend, such as:

  • Cost: Streaming services are generally cheaper than cable TV, especially when considering the number of channels and content available. Cable TV can cost up to $100 per month, while streaming services can range from $5 to $20 per month. Streaming services also offer more flexibility and control over the subscription plans, allowing users to cancel or switch anytime without long-term contracts or fees.
  • Convenience: Streaming services offer on-demand viewing, meaning users can watch what they want, when they want, and where they want. Users can also pause, rewind, skip, or binge-watch their favorite shows and movies without interruptions or commercials. Streaming services are also compatible with various devices, such as smartphones, tablets, laptops, smart TVs, and gaming consoles.
  • Content: Streaming services have a diverse and global content library that caters to different tastes and preferences. Users can access original and exclusive shows and movies that are not available on cable TV, such as Stranger Things, The Crown, The Boys, The Mandalorian, and more. Users can also discover new and niche genres and categories that cable TV does not offer, such as anime, Asian dramas, documentaries, indie films, and more.

Is there any hope for cable TV in the future? While streaming services have a clear advantage over cable TV in many aspects, cable TV is not doomed yet. There are still some factors that can help cable TV survive and compete in the future, such as:

  • Live Events: Cable TV still has the edge over streaming services when it comes to live events, such as sports, news, awards shows, and reality shows. Live events can attract large and loyal audiences who want to watch them as they happen and join the social media buzz. Cable TV can also offer better quality and reliability for live events than streaming services, which may suffer from buffering or lagging issues.
  • Bundling: Cable TV can also leverage its bundling strategy to retain and attract customers who want to save money and get multiple services in one package. Cable TV can offer discounts and incentives for customers who subscribe to both cable TV and internet or phone services. Cable TV can also partner with streaming services to offer them as add-ons or extras for customers who want more content options.
  • Innovation: Cable TV can also innovate and adapt to the changing needs and expectations of the customers. Cable TV can invest in new technologies and features that can enhance the user experience and satisfaction. For example, cable TV can offer more personalization and customization options for customers who want to create their own channel lineups or watch lists. Cable TV can also offer more interactive and immersive features for customers who want to engage with the content or other viewers.

The future of cable TV over streaming is uncertain and challenging. Streaming services have a strong lead over cable TV in terms of cost, convenience, and content. However, cable TV still has some opportunities to survive and compete in the future by focusing on live events, bundling strategies, and innovation. The ultimate winner will be the one who can provide the best value and experience for the customers.