CoMo – The Approach that is Revolutionizing Content Monetization

Revolutionizing Content Monetization: Kapang's Innovative Approach CoMo (Content Monetization). In the rapidly evolving landscape of media distribution, premium studios, live events, broadcast TV channels, and content creators are constantly seeking efficient ways to monetize their content. From direct-to-streaming distribution to…

FAST measurement needs to get faster

FAST may be growing strongly, but its adoption by brands is still hampered by limitations in measurement and a lack of understanding from advertisers. Free ad-supported streaming TV (FAST) is not just a category, it’s a rapidly growing phenomenon within…

Streaming made TV history in July 2024

Streaming made TV history in July 2024, accounting for 41.4% of TV viewing, the highest ever in Nielsen’s The Gauge. The Summer Olympics boosted broadcast and streaming, with Peacock up 33%. YouTube became the first streaming platform to exceed 10%…

The Exciting Growth of FAST Channels and CTV

The current boom in free, ad-supported streaming services (FAST) is driven by advancements in technology that have made these services more affordable and user-friendly. This has resulted in the launch of over 1,600 unique channels from well-known brands like A+E…

The Impressive Growth of FAST Services

Over the past couple of years, FAST (Free Ad-Supported Streaming TV) services have seen remarkable growth, with two-thirds of US and Canadian viewers now using these services. Here are three reasons behind this surge and why you can expect this…

Kapang says enough is enough with FAST

Kapang Drops "FAST" Term in Agreements to Embrace "Streaming TV Channels" for Enhanced Broadcaster Returns Kapang, a prominent player in the digital broadcasting landscape, has announced a significant shift in its strategic terminology and operational focus. In a move aimed…

The Fragmented Journey of CTV Ads: From Sale to Screen

In the rapidly evolving landscape of Connected TV (CTV), the promise of programmatic ad-sales and ad-fill has been marred by a fragmented process that often leads to inefficiencies and lost opportunities. As advertisers and publishers navigate this new terrain, the…

The Secrets to running a profitable FAST Channel

FAST Channel the Secrets to Success – In the burgeoning era of Free Ad-Supported Streaming TV (FAST) channels, a modern-day goldrush is underway, reminiscent of the dotcom boom of the late ’90s. Operators are eager to stake their claim in this digital landscape, where demand is…

Do not press the button – but you will

Imagine walking into a room and seeing a big, red button in the center, with a sign that reads, "Do Not Press." Despite the warning, you feel a strange pull towards it. This scenario taps into a deep psychological phenomenon…

Cybertruck off-road

Cybertruck off-road

https://www.youtube.com/watch?v=WSgNA-pWM8w Can it jump? Rock crawl? Survive the whoops? Conquer the sand dunes? In short, can the Tesla Cybertruck REALLY off-road? Viral videos of it struggling on mild inclines tell us ‘no’. But armed with a Cybertruck featuring Tesla’s latest…

Podcasting’s Lucrative Edge Over FAST Channels and CTV

In the burgeoning world of digital media, podcasting has emerged as a surprisingly lucrative contender, outpacing Free Ad-Supported Streaming TV (FAST) channels and Connected TV (CTV) in revenue generation. The secret to podcasting's financial success lies in its streamlined monetization…

TikTok TikTok who will win the bidding war?

The impending sale of TikTok has sparked a debate that transcends mere financial transactions. It's a question of whether the popular social media platform will find a new home with the most suitable American owner or simply the one willing…

Fixing the Programmatic Chain in FAST & AVOD

In the intricate world of programmatic advertising, the journey from advertiser to viewer is often a complex one, involving multiple intermediaries, each taking a slice of the revenue pie. This layered approach can lead to a significant portion of advertising…

FAST has to respect the future of content creation

In the realm of television and movies, the adage "content is king" is often cited to emphasize the paramount importance of programming in attracting and retaining audiences. Indeed, content typically accounts for approximately two-thirds of the overall expenses for a…

Electric Cars are dropping like a stone

https://www.youtube.com/watch?v=eGS34ENu4S4 Every car loses value as soon as you drive it off a forecourt. Unfortunately, depreciation is just something you have to accept when buying a new car. However, some cars seem to be more susceptible at losing value than…

Too FAST ….. no BRAKES

Too FAST ….. no BRAKES

The FAST (Free Ad-Supported Streaming TV) industry is experiencing a surge reminiscent of the dotcom boom of the late 1990s. Much like the early internet companies, many FAST channels are focusing more on raising capital than on generating revenue. This…

Too many cooks spoil the FAST Channel Broth

In the dynamic world of the FAST channel ecosystem, the proverb "too many cooks spoil the broth" aptly describes the current state of affairs. The industry is characterized by a convoluted network of over 100 routes connecting advertisers to content…

Rathergood Cinema – The future of the movies

The Evolution of Cinema: Navigating the Future with Pay-Per-View and the Charm of Theatrical Experiences As we stand at the crossroads of cinematic evolution, the future beckons with the promise of pay-per-view set-top boxes, signaling a paradigm shift in how…

Why could broadcasters not adopt FAST 1.0?

FAST (Free Ad-Supported Streaming TV) channels face a few key challenges that can make it difficult for them to generate enough revenue to sustain producing new, original content: Lower CPMs compared to other ad-supported platforms: Because FAST channels lack robust…

Hollywood is getting too many failures…..

In the last 12 months, the box office has seen a mix of successes and losses, with some notable titles from Disney experiencing significant financial setbacks. Despite leading the 2023 global box office with a robust $3.4 billion, Disney faced…

FAST Channel Success is all about the content

FAST Channel Success is all about the content and what your audience demands. Succeeding at FAST Channel curation and FAST Channel distribution an open topic in the world of streaming. FAST is the ability for audiences to watch Linear TV…

The Future of Television is FAST… but not as we know it

The Future of TV Broadcasting: Kapang adX's Revolutionary Impact In the ever-evolving landscape of television, the introduction of Free Ad-Supported Streaming TV (FAST) channels has been a game-changer. However, the sustainability of these channels has often been in question due…

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