By sending your idea, concept, pitch, or script (“idea”) to View TV Studios (“we,” “us,” or “our”), you agree to these terms. Please read them before submitting.

1. Voluntary Submission

You’re sending your idea voluntarily. We haven’t asked for it, and we’re not making any promise to use it, review it, or get back to you.

2. No Confidentiality

Your idea isn’t confidential. You should only send information you’re comfortable sharing.
We don’t sign NDAs for initial submissions, and sending us your idea doesn’t create a confidential or business relationship.

3. Similar Ideas

We’re always developing shows and films, and we regularly receive submissions from many people.
It’s possible your idea might be similar to something we’re already working on.
If that happens, you agree you won’t claim that we copied or stole your idea.

4. No Payment or Credit

Submitting your idea doesn’t mean you’ll be paid, credited, or involved in any project.
If we ever want to develop your idea, we’ll contact you and make a separate written agreement.

5. Ownership

You keep ownership of your idea. But by submitting it, you give us permission to look at, review, and internally shareyour submission with our team.
That permission lets us consider your idea without any future claims against us if we’re already working on something similar.

6. Your Responsibility

You confirm that:

• The idea is your original work.
• You’re allowed to share it.
• You’re at least 18 years old.

7. No Return of Materials

We can’t return any materials you send, so keep a copy for yourself.

8. Limitation of Liability

We’re not responsible for any loss or damage related to your submission, including if a future project looks like your idea.

9. Governing Law

These terms are governed by California law, and any disputes will be handled in Los Angeles County, California.

10. Agreement

By sending your idea to us by email, form, or any other method, you confirm that you’ve read and accepted these terms.

View TV Studios
 info@viewtvstudios.com
 www.viewtvstudios.com

The post View TV Studios – Idea Submission Terms appeared first on View TV.

View TV’s FASTNXT (Next Generation FAST) has been designed to change this trajectory—offering a sustainable, transparent, and truly broadcaster-first model that aligns with how television has always worked: audiences, content, and trusted advertising relationships.

FAST Has Already Evolved, but Needs Pushing Further

The current FAST landscape is more advanced than it was even two years ago. Programmatic supply paths are beginning to shorten, transparency around impression delivery is improving, and advertisers are starting to allocate larger budgets to CTV. But the reality is that many of the same inefficiencies remain:

• Bundle ID issues and misrepresentation: Too many channels are passed off as something they’re not, eroding trust in the buy-side.
• Daisy-chained SSPs: Multiple supply partners sitting between broadcaster and advertiser, each taking a cut, while reducing revenue per hour watched.
• Data opacity: Broadcasters rarely get a transparent view of ad performance or true fill rates.

Without reform, broadcasters and content studios risk being underpaid, while advertisers risk being underserved.

What FASTNXT Stands For

FASTNXT (Next Generation FAST) is View TV’s initiative to redefine FAST across CTV, mobile, and web by addressing the root causes of inefficiency. At its core:

• Transparency First: Delivering real revenue-per-hour-watched (RPH) metrics, not vague fill rates or black-box reports.
• One SSP Model: Reducing intermediaries and aligning revenue with value. No more daisy-chained supply routes that confuse buyers and undercut broadcasters.
• Sustainable Monetization: Revenue shares that respect the true cost of content creation and distribution, rather than starving studios while middlemen profit.
• Confidence for Advertisers: By ensuring clean, direct data flows, advertisers can trust they’re buying real CTV inventory—not misrepresented mobile or OOH impressions.

Why View TV Can Push FAST into the Next Generation

View TV brings to FASTNXT the long-standing foundation of View TV Cloud, its proven broadcast-grade infrastructure for content management, playout, and monetization. With this backbone, View TV is uniquely positioned to:

• Guarantee that channels operate within compliance frameworks trusted by buyers.
• Provide broadcasters with transparent reporting and actionable data.
• Offer content studios and channel owners sustainable revenue shares—moving closer to $0.36 per hour watched, with many channels already exceeding $0.50 RPH through sponsorships, product placements, and direct sales layered on top of programmatic.

The Future of Television is FASTNXT

FAST is not just a short-term trend—it is the future of television. But for it to thrive, it must shed the inefficiencies of over-engineered ad-tech and embrace a simpler, transparent, and broadcaster-first model.

That’s what FASTNXT delivers. It is not only about keeping pace with the evolution of CTV but about leading it—giving advertisers the trust they need, and giving broadcasters and content owners the revenues they deserve.

The future of television is already here. With View TV’s FASTNXT, it’s time to make it work for everyone.

The post FAST NXT – Defining the Next Generation of FAST appeared first on View TV.

The Limitations of Impressions

For years, the digital advertising industry has relied on impressions as a key metric for measuring ad performance. However, this approach has its limitations. Impressions only account for the number of times an ad is displayed on a device, without considering the actual number of people who saw it. This can lead to inaccurate measurements of ad reach and effectiveness.

The Power of Eyeballs

View TV’s approach focuses on “eyeballs,” a traditional method of measuring advertising reach and performance used in the TV industry. By shifting the focus from device-based impressions to actual eyeballs, advertisers can gain a more accurate understanding of their ad campaigns’ reach and impact. This approach allows for more precise measurement of ROI, enabling advertisers to optimize their campaigns and improve their return on investment.

Multiplier-Based Measurement

View TV’s innovative approach uses a multiplier-based system to calculate eyeballs based on viewer count data. For example:

• Mobile devices are measured at a 1:1 ratio, assuming one device equals one eyeball.
• Out-of-home (OOH) screens in airports, stadiums, and other large venues are assigned higher multipliers, reflecting the potential for multiple viewers per screen. In some cases, this can reach up to 100:1, accurately capturing the increased reach and impact of these ads.

Benefits for Advertisers and Agencies

By adopting traditional TV terms and metrics, View TV’s approach enables agencies to buy and report on ad campaigns in a more familiar and intuitive way. This shift can lead to:

• More accurate measurement of ad reach and performance
• Better ROI reporting and optimization
• Improved campaign planning and execution
• Enhanced transparency and accountability in ad buying and selling

The Future of AdTech with View TV Eyeballs

View TV’s innovative approach has the potential to revolutionize the adtech industry, providing a more effective and efficient way to measure ad performance. As the industry continues to evolve, it’s likely that more companies will follow View TV’s lead, adopting eyeball-based metrics and multiplier-based measurement systems. This shift could lead to a more transparent, accountable, and effective ad ecosystem, ultimately benefiting both advertisers and consumers.

By reapplying traditional TV terms and metrics to the digital landscape, View TV is paving the way for a more sophisticated and effective approach to ad measurement and optimization. As the industry continues to adapt to these changes, one thing is clear: the future of adtech is bright, and eyeballs are leading the way.

The post Video Eyeballs – Revolutionizing AdTech: View TV Shifts the Paradigm from Impressions to Eyeballs appeared first on View TV.

What is CTV OOH?

CTV OOH refers to the integration of Connected TV technology with Out-of-Home advertising, typically displayed in public venues such as airports, malls, restaurants, and gyms. This format combines the benefits of traditional OOH advertising, such as high visibility and engagement, with the targeting capabilities and measurability of digital advertising.

How Does CTV OOH Work?

CTV OOH involves displaying targeted, digital content on screens in public spaces, often through partnerships with venue owners or operators. These screens can be used to showcase a wide range of content, including advertisements, entertainment, and informational programming. By leveraging data and analytics, advertisers can target specific audiences, track engagement, and measure the effectiveness of their campaigns.

Benefits of CTV OOH

1. Targeted Reach: CTV OOH allows advertisers to reach specific demographics and audiences in public spaces, increasing the likelihood of engagement and conversion.
2. Measurability: With CTV OOH, advertisers can track the performance of their campaigns, including metrics such as viewership, engagement, and conversion rates.
3. Contextual Relevance: By displaying content in relevant venues, CTV OOH can increase the effectiveness of advertising messages and improve brand recall.
4. Increased Engagement: CTV OOH can drive higher engagement rates compared to traditional OOH advertising, thanks to the dynamic and interactive nature of digital content.

Applications of CTV OOH

1. Branding: CTV OOH can be used to build brand awareness and reach specific target audiences in public spaces.
2. Promotions: Advertisers can use CTV OOH to promote specific products or services, driving sales and conversions.
3. Entertainment: CTV OOH can also be used to entertain and engage audiences, creating a more immersive brand experience.

The Future of CTV OOH

As the advertising landscape continues to evolve, CTV OOH is poised to play an increasingly important role in the marketing mix. With its ability to deliver targeted, measurable, and engaging advertising experiences, CTV OOH is an attractive option for brands looking to reach and connect with their target audiences in public spaces. As technology continues to advance and more venues adopt digital screens, the potential for CTV OOH will only continue to grow.

Check out View TV Screencast

The post The Rise of CTV OOH: Revolutionizing Out-of-Home Advertising appeared first on View TV.

Screencast isn’t just another screen network solution — it’s a revolution. While OOH platforms like Atmosphere, Loop TV, and Taiv have traditionally fought hard to adopt programmatic video ad delivery in bars, restaurants, gyms, and retail spaces, advertisers have often been left scratching their heads, questioning the ROI and unpredictability of results. Enter View TV Screencast, here to provided the solution for all OOH Networks and redefine what success looks like in OOH television advertising taking these existing screen networks into the performance marketing space.

CPM for Eyeballs, Not Just Screens

The biggest problem in CTV-based OOH ad-tech has been a mismatch of KPIs. Ad-buying platforms borrowed CTV metrics meant for in-home targeting — where household data and assumed demographics drive CPM — and tried to bolt them onto environments where you might have a 25-year-old woman and a 75-year-old man watching the same screen in a bar. The data just didn’t work. Advertisers couldn’t trust the numbers, and networks couldn’t monetize reliably.

Screencast flips that script.

View TV Screencast measures campaigns using three factual, stable data sources:

• Venue Type – Know whether it’s a gym, a bar, or a retail store.
• Geographic Zone – Whether town, city, or DMA region, you know where you’re hitting.
• Footfall Demographics – Actual audience reach data pulled from third-party footfall and demographic databases.

Together, these replace vague assumptions with hard facts — reintroducing the classic TV term “Eyeballs” as the new gold-standard for video campaign measurement. And in Screencast, Eyeball CPM is more than just a metric — it’s a reliable, actionable currency.

View TV Screencast – Built for Scale, Designed for Trust

After working closely with top OOH CTV screen networks over the last 12 months, View TV learned something crucial: screen count means nothing without viewer count. A bar with 10 screens but only 12 patrons? That’s 12 eyeballs, not 10 screen opportunities. Screencast abandons screen-count CPM entirely, providing verified first-party ad-tech that tracks audience impact at every endpoint.

The result? A scalable database of audience reach by venue — not by hardware.

View TV Screencast – 100 Billion Ad Views in Sight

With over 150,000 screens onboarded and adoption by a dozen major advertising agencies, Screencast is poised to deliver 100 billion ad impressions over the next 12 months. View TV’s managed ad ops team guarantees 100% fill rates across networks and venues, backed by a real-time dashboard that gives advertisers and venue partners full transparency on campaign performance reported as an average Eyeball CPM.

For the first time, buyers know exactly who they’re reaching, where, and when — and publishers finally have a predictable, sustainable revenue model that doesn’t require paying for ad-tech they don’t control.

View TV Screencast Leverages latest AI, for Enhanced Eyeball Performance Marketing, Aye Eyeballs are here….

View TV Screencast is revolutionizing the world of OOH advertising by harnessing the power of existing venue data sources and proactive integrated AI to deliver credible audience reach performance marketing data. This cutting-edge approach empowers performance marketers to make data-driven decisions, maximizing ROI like never before. By providing transparent and measurable results, View TV Screencast creates a win-win scenario for both OOH advertisers and venue-based networks, unlocking new revenue streams and amplifying monetization opportunities. The result? An amazing ROI for advertisers and a significant boost in revenue for networks, cementing View TV Screencast’s position as a game-changer in the OOH industry.

Where does the data come from for Smartscreen

View TV Screencast collects mobile tracking data through aggregated and anonymized location data from opted-in users who have specific mobile apps installed on their devices. This data is sourced from various partnerships with app developers and SDK providers who share anonymous location data, which is then aggregated and analyzed to provide insights on foot traffic, consumer behavior, and market trends.

By leveraging aggregated data and adhering to strict privacy guidelines, Screencast ensures compliance with privacy regulations, such as GDPR and CCPA, and maintains the anonymity of individual users, thereby confirming that its data collection practices do not breach privacy rules.

ScreenCAST already has Pedegree as it is built on the established View TV Cloud

Of course, Screencast is powered by View TV Cloud, the ultra-scalable AVOD and FAST monetization platform known for eliminating ad-tech costs for broadcasters and content creators. Screencast simply adds a powerful new layer to that stack, purpose-built for the OOH opportunity.

Screencast is not about reinventing ad-tech. It’s about making it work as promised — in the real world, with real data, for real people in real venues.

Screencast is delivering performance campaigns now

Get ready to revolutionize your performance marketing strategy with View TV Screencast! This game-changing platform is reframing the OOH CTV landscape, and the proof is in the numbers. With partnerships like Reach TV, spanning 2,400 airport screens across the USA, and Bowling Centre TV, reaching 3,000 screens in bowling alleys, and various screens in more than 100,000 bar and resturant locations throughout the USA. View TV Screencast is already delivering BILLIONS of video ads weekly. And that’s not all – over a dozen existing CTV OOH networks are leveraging this platform to drive real results. If you’re serious about taking your performance marketing to the next level, it’s time to tap into the power of View TV Screencast. What are you waiting for?

Ready to embrace the Revolution?

If you’re a content owner, screen network, or advertiser looking to finally perform with CTV OOH campaigns, it’s time to get in touch.

Contact us now

View TV Screencast: CTV OOH Just Got Real, Performance Marketing is the Future

The post Say goodbye to unaccountable ad plays. Hello, confirmed eyeballs! Performance CTV OOH marketing with View TV Screencast appeared first on View TV.

Traditionally, broadcasters have shouldered the costs associated with delivering content to viewers, including the technological aspects of ad insertion. Yet, as the advertising landscape evolves, a compelling argument is being made that advertisers are better positioned to absorb the costs of SSAI.

Why Advertisers Are Better Suited to Pay for SSAI

Advertisers stand to gain significantly from the advantages that SSAI provides. The primary benefit is the enhanced ability to target specific audiences with precision, ensuring that their ads reach the most relevant viewers. This targeting capability is not just a luxury; it’s a strategic tool that can drastically improve the effectiveness of ad campaigns and, consequently, the return on investment.

Moreover, advertisers can leverage SSAI to ensure brand safety and compliance, as it allows for greater control over where and how ads are placed within the content stream. This level of control is crucial in an era where brand image is paramount, and any association with inappropriate content can have lasting repercussions.

The Financial Logic Behind Advertiser-Paid SSAI

From a financial standpoint, it makes sense for advertisers to incur the costs of SSAI. The ability to target and measure ad performance with greater accuracy translates into more efficient spending of ad budgets. In essence, advertisers are not just paying for the technology; they’re investing in a service that enhances their overall marketing strategy.

Furthermore, by taking on the cost of SSAI, advertisers can negotiate for more favorable terms with broadcasters. This could include better ad placement, exclusivity, or other value-added services that broadcasters can provide.

The Case for Broadcasters

On the other side of the coin, broadcasters argue that SSAI is part of the infrastructure necessary to deliver content to viewers, much like the transmitters used in traditional broadcasting. As such, they believe that the cost should be factored into the overall budget for content delivery.

However, this perspective overlooks the changing dynamics of content consumption and the shift towards digital platforms. In the digital realm, advertisers are not just buyers of ad space; they’re partners in content distribution. Recognizing this partnership model is key to understanding why the cost of SSAI should logically fall to advertisers.

Conclusion

As FAST channels continue to grow in popularity, the debate over SSAI costs will likely intensify. Yet, the evidence suggests that advertisers, with their vested interest in targeted advertising and brand safety, are better poised to pay for SSAi. This approach not only aligns with the financial incentives but also reflects the collaborative nature of digital content distribution.

The post Free SSAI – Navigating the Costs of SSAI in FAST Channels: Who Should Foot the Bill? appeared first on View TV.

Is FAST Broken for Broadcasters and Premium Content Owners?

The Free Ad-Supported Streaming TV (FAST) model has emerged as a promising avenue for content creators and premium content studios to monetize their offerings. However, the inefficiencies inherent in the ad-sales process have significantly hampered its potential to generate sustainable revenues. One of the primary challenges lies in the fragmentation of the advertising space, where the lack of a unified platform for ad sales leads to a disjointed and often ineffective marketing strategy. This fragmentation not only complicates the sales process but also dilutes the overall value proposition to advertisers, who seek simplicity and reach in their campaigns. Consequently, content creators and studios find themselves in a position where the revenue generated is unpredictable and insufficient to cover the costs of high-quality content production.

Moreover, the FAST ecosystem is still in its nascent stages, lacking the sophisticated targeting and analytics capabilities of more established digital advertising platforms. This deficiency results in a lower return on investment for advertisers, who are unable to leverage granular viewer data to optimize their ad spend. For content creators and studios, this translates to lower ad rates and a struggle to attract premium advertisers willing to pay top dollar for their inventory. The result is a vicious cycle where the content quality suffers due to financial constraints, leading to a decline in viewership and, consequently, further diminishing ad revenue potential. To break free from this cycle, the FAST industry must address these ad-sales inefficiencies and develop a more robust, transparent, and streamlined approach to advertising that benefits all stakeholders in the value chain.

VIEW TV has fixed this with a single solution bringing advertisers, content, broadcasters and audiences together in a less fragmented way using the following out of the box (Don’t listen to the people saying FAST is separate to TV)

Embrace the Legacy of Television

FAST channels aren’t reinventing the wheel; they’re adapting it for a different form of delivery with the opportunity to make more money, TV shoudl still look like TV. Audiences and advertisers have expectations set by traditional TV, and when FAST channels mirror this experience, they perform exponentially better. It’s about familiarity and quality—delivering content that feels like the television we’ve known for decades.

The Cost of Cutting Corners with HLS Playout Software

While HTTP Live Streaming (HLS) driven playout software may seem cost-effective, skimping on metadata and format can halve your potential revenue. Poor user experience (UX) drives advertisers away, as they prefer not to associate their brands with subpar content delivery.

In response to the financial challenges faced by FAST Channels, rather than addressing the underlying revenue inefficiencies, there has been a tendency to compromise on technological standards. This is evident in the decision to broadcast content at a resolution of 720p instead of the superior 1080p or 4K. Such measures inadvertently undermine the quality of the content, which is ironically the most significant investment in this operation. By opting for lower resolutions, FAST Channels risk diminishing the viewer experience and the perceived value of their content offerings.

Simplifying the Ad Fill Process in FAST Channels and AVOD

A fragmented ad fill process, laden with intermediaries, can devour up to half of your gross revenues. Parties involved often shirk the responsibility of filling ad slots yet reap equal rewards regardless of performance. Adherence to VAST 3.0 syntax is crucial for maintaining compliance and satisfying advertisers’ demands.

Overcoming Ad-Fill Complexity

The complexity introduced by multiple middlemen, coupled with their inexperience, leads to a dismal fill rate. The result? Less than a third of the expected revenues are realized. Streamlining this process and ensuring expertise at every stage is key to maximizing ad-fill and, consequently, revenue.

Curating Content with Care

The curation of your FAST channel is pivotal. A channel that looks and feels like traditional TV will win audience adoption. Scheduling content appropriately—like horror movies in the evening and light-hearted programs during the day—ensures you don’t alienate viewers.

Building a Recognizable Channel Brand

Brand identity is everything. Channels like MTV and FOX News are household names. Extending an existing brand to a FAST channel can be highly effective—think World Poker Tour or Redbull TV. For new brands, aggressive social media and brand marketing are essential to quickly establish recognition and scale your audience.

The Triad of Success: Traditional Marketing, Brand Marketing, and Social Media Management for FAST Channels

In the digital age, the rise of Free Ad-Supported Streaming TV (FAST) channels has revolutionized the way we consume media. However, the success of these channels doesn’t solely rely on cutting-edge technology or compelling content; it’s also heavily dependent on the triumvirate of traditional marketing, brand marketing, and social media management. Here’s how these three pillars are crucial to launching and growing a successful FAST channel.

Traditional Marketing: The Unshakable Foundation

Traditional marketing methods—such as television commercials, print ads, and billboards—remain a powerful force in building awareness. They reach a broad audience and lend credibility to your channel. In a world where digital presence is omnipresent, traditional marketing stands out and captures the attention of potential viewers who are not as digitally savvy.

Brand Marketing: Crafting a Memorable Identity

Brand marketing is about telling the story of your channel. It’s what sets you apart from the competition and sticks in the minds of consumers. A strong brand communicates the essence of your channel, its values, and its promise to the audience. Whether it’s through a catchy slogan, a distinctive logo, or a unique value proposition, brand marketing is the art of making your FAST channel unforgettable.

Social Media Management: Engaging with the Digital Generation

Social media is the heartbeat of modern communication. Effective social media management allows you to engage directly with your audience, receive instant feedback, and create a community around your channel. Platforms like Twitter, Instagram, and Facebook are not just promotional tools; they are channels for storytelling, audience interaction, and brand personality. They provide a space to showcase behind-the-scenes content, announce new shows, and drive conversations that keep your channel top-of-mind.

The synergy of traditional marketing, brand marketing, and social media management forms the backbone of a successful FAST channel launch and growth strategy. Each element plays a distinct role in capturing attention, building a brand, and engaging with audiences. By harnessing the strengths of each, your FAST channel can achieve a robust and dynamic presence both offline and online, ensuring a wider reach and deeper connection with viewers.

In conclusion, monetizing FAST channels is an art that requires attention to detail, an understanding of traditional TV dynamics, and a strategic approach to content curation and advertising. By focusing on these key areas, you can create a FAST channel that not only looks like TV but also generates revenue like TV. Embrace the legacy, invest in quality, and watch your channel thrive in the streaming era.

What is the solution to this serious FAST problem?

View TV, in collaboration with Kapang, has adopted a model similar to YouTube’s Platform as a Service. However, it differentiates itself by charging broadcasters and content owners for inclusion on its comprehensive platform, which is responsible for the full spectrum of content delivery and monetization.

Without this solution audiences will not get great traditional TV channels, Local News, Premium Late Night Shows and Live Events they want.

Leveraging View TV’s technology, alongside Kapang as a consumer interface, offers boundless global distribution to MVPD and CTV platforms. This is achieved without incurring fixed costs, embodying a genuine SaaS model with costs based on a simple CDN model rather than offensive revenue shares. View TV’s pricing strategy does not involve charges for each point of content handoff; instead, fees are based solely on successful audience engagement. This approach ensures that a substantial portion of revenue remains with the content creators, facilitating the growth of their brand and audience, and supporting the creation or acquisition of desirable content.

View TV is designed to integrate seamlessly with any existing Playout Provider for FAST Channels, prioritizing the need for a broadcast-quality feed. To this end, View TV encourages channels to partner with high-caliber origin service providers like Globecast and Red Bee Media, ensuring access to polished, broadcast-grade mezzanine files suitable for AVOD and SVOD. Additionally, View TV is prepared to offer this managed service rather than a self-service technology cloud.

The commitment of View TV extends to ensuring that channels generate substantial revenue when they invest in producing broadcast-quality content. The company views streaming as an additional carriage or distribution method, rather than a complete overhaul of the business model.

By addressing the primary challenges associated with FAST, View TV presents a unified solution that promises a 500% revenue increase for the same audience size. It also provides real-time audience and revenue data, empowering content providers to strategically expand their viewership without being hindered by a lack of platform transparency.

What problems is the View TV FAST Channel Solution solving – Forget FAST it is just Streaming TV & Streaming Video

View TV has expanded its offerings to encompass over 100 channels, revolutionizing the industry with its innovative solutions to critical challenges:

View TV commits to disbursing all advertising revenue within a 28-day period, significantly outpacing the industry norm of 60-120 days, thereby aligning its payment schedule with that of YouTube’s.

In terms of advertising, View TV guarantees a 100% fill rate, utilizing a diverse mix of Programmatic, Addressable, Self Service Direct, Call to Action, and In-stream advertising through Kapang Adx to optimize revenue generation. This commitment to full advertising delivery is extended equally to all channel operators, ensuring consistent distribution across any CTV or FAST channel platform.

Unlike other providers, View TV does not impose charges for Server-Side Ad Insertion (SSAI). Instead, these costs are billed directly to the advertisers, ensuring that broadcasters are not burdened with additional SaaS fees, thanks to the assurance of 100% advertising fill.

View TV also offers a real-time reporting dashboard that provides comprehensive metrics on earnings, with interactive breakdowns by platform and audience geography. This tool serves as an immediate measure of success for content curation and marketing strategies. The dashboard ensures uniform data and revenue reporting across all distribution channels, regardless of the varying services provided by those platforms.

Finally, View TV’s pricing model does not include a revenue share for any aspect of its service. Instead, costs are incorporated into a straightforward Cloud CDN fee, allowing channels to retain 100% of the revenue generated from Kapang viewers and 75% from global distribution. Kapang itself does not claim a revenue share from the channels; rather, it derives income from premium advertiser targeting and interactive advertising solutions.

Check out View TV on Kapang

The post How to Succeed at Monetizing FAST Channels – Don’t Believe the Hype you only make tech richer and studios poorer appeared first on View TV.

These companies charge preferential Software as a Service (SaaS) fees, creating a complex web of financial dependencies that disincentivizes change. The result is a status quo where each entity benefits from the inefficiencies of the system. The primary issue—creating a sustainable, creator-friendly ecosystem—remains unaddressed as it does require a YouTube approach and the independent parties are not wanting to take on the challenge. The motivation to innovate and streamline is dampened by the short-term gains these companies make from the existing fragmented and often opaque market structure.

In essence, the FAST channels ecosystem is caught in a cycle where the very players that could drive change are the ones benefiting from its slow pace. This creates a challenging environment for content creators who seek a fair and transparent path to monetization. Until there is a collective shift towards a more unified and equitable model, the ecosystem will continue to be characterized by its sluggish transformation, despite the dynamic content landscape it supports.

Check out Kapang on the new walled garden approach – https://viewtvx.com/kapang-tv/

The post FAST Channels – Why does it need to change, nobody said, and why now? appeared first on View TV.

Passionate, resourceful, analytical, detail-oriented, tech savvy and quick-learning team player with an entrepreneurial mindset; brings 15+ years of experience in Business Operations while crossing over into Sales & Marketing; creative, multi-lingual and multi-disciplinary core team member experienced in producing results in a fast-paced and constantly changing environment.

Specialties: Startups, Operations, eCommerce, Amazon Webstore, Business Development, Marketing, Advertising, Sales, Trade Shows & Events, Vendor Relations, Facility Management, International Experience

The post Maria Netsvetaeva appeared first on View TV.

27th December 2024 – In a strategic alliance set to reshape the landscape of Free Ad-supported Streaming TV (FAST) channels, View TV and Kapang are joining forces to introduce a revolutionary solution. This collaboration integrates broadcast-grade GPU-powered playout within an Operational Expenditure (OpEx) driven Content Delivery Network (CDN), addressing critical shortcomings in channel revenues identified by Kapang’s recent report.

The Opex model allows channels to pay for playout on a pay-as-you-grow model without any minimum cost commitment fees for premium TV Channel Playout.

Kapang is subsidizing the $30k/year hosted premium cloud playout solution from View TV as part of all of its CDN models to resolve the problems in FAST Revenues. Small less confident broadcasters are settling for cheap FAST Channel Scheduling or FAST Channel Playout solutions where missing features are losing channel revenues that would outweigh the costs of premium playout ten fold.

View TV Play, the FAST Channel playout, has a unique sponsorship ad-decisioning server that enables time of day break bumper sponsors which increase as the audience grows. Kapang has a wealth of sponsorship availability which more than cover the cost of the subsidized premium playout solution from View TV and provide an uplift in earns for Kapang and the channel broadcaster.

Kapang’s report reveals that the major impediment to FAST Channel revenues lies in incorrect channel formats and meta-data syntax errors, leading to suboptimal advertising yields exceeding 10 times the savings on tech. Content distribution companies and channel owners often opt for budget-friendly technology, inadvertently causing significant losses in ad-sales revenue and compromising audience performance.

Key Features of the View TV and Kapang Collaboration:

1. Broadcast-Grade GPU-Powered Playout: By infusing GPU-powered playout capabilities into the OpEx driven CDN solution, View TV and Kapang are introducing a broadcast-grade experience for FAST Channels. This advanced technology ensures optimal channel formats and eliminates syntax errors, providing viewers with a seamless and unhindered TV experience.
2. Addressing Revenue Shortfalls: The collaboration directly addresses the revenue shortfalls identified in Kapang’s report by enhancing the quality of FAST Channels. By rectifying format and syntax errors, View TV and Kapang empower content distribution companies and channel owners to maximize ad-sales revenue and improve overall audience performance.
3. Quality Over Cost: View TV and Kapang advocate for prioritizing quality over cost in the development and purchase of technology for FAST Channels. The alliance seeks to dispel the misconception that budget-friendly solutions deliver the expected TV experience, highlighting that investments in quality channels yield superior monetization without fixed fees.
4. Confidence in Quality Channels: View TV’s collaboration with Kapang underscores its confidence in the notion that quality channels inherently monetize better. By offering a state-of-the-art playout solution, the alliance aims to demonstrate that investing in advanced technology is not just about cost but about unlocking the full potential of audience engage with FAST Channels for sustainable revenue growth.
5. Unparalleled TV Experience: The integration of GPU-powered playout ensures an unparalleled TV experience for viewers, reaffirming the commitment of View TV and Kapang to deliver content in the highest quality. This initiative aligns with the evolving expectations of audiences for seamless streaming and engaging content.

View TV and Kapang invite content distribution companies, channel owners, and industry stakeholders to embrace this collaborative effort as a decisive step towards elevating FAST Channels to new heights of quality, revenue, and viewer satisfaction.

View TV likes to point out that channel owners are commited to Brand and Content Marketing as part of their Channel Broadcaster business, but View TV Studios can to sign up any content partners as AVOD and FAST Channel partners if they do not want to embark on operting as a channel operator.

For media inquiries, please contact:

Don Cardone at don.cardone@viewtvx.com

About View TV

View TV is a broadcast television and VOD specialist delivering end to end solutions from its private cloud.

About Kapang

Kapang is an unhindered CTV and OTT platform allowing all FAST channel and content warehouse businesses to be displayed to all devices from a single easy to use platform.

#FASTChannelsRevolution #BroadcastingInnovation #QualityOverCost

[End of Press Release]

The post View TV and Kapang Unite Forces to Elevate FAST Channels by subsidizing Premium TV Playout. appeared first on View TV.