The next generation of television is not about building another streaming app. It is about owning the Connected TV platform, audience, content experience and monetisation infrastructure behind it.
View TV designs and builds fully branded Connected TV platforms for businesses that want their own Netflix-style or Kapang-powered streaming experience, including car manufacturers, airlines, hotels, retail environments and Out-of-Home (OOH) networks.
Instead of stitching together multiple third-party technologies, View TV can provide the full end-to-end technology stack, from content management and streaming to apps, advertising, analytics, monetisation and platform administration.
Build Your Own Connected TV Platform
A modern Connected TV platform needs considerably more than a video player.
It needs a complete technology ecosystem capable of managing:
- Live linear television channels
- Video-on-demand
- FAST channels
- Movies and television programming
- Branded content
- Advertising and sponsorship
- Content management
- User experiences
- Apps and connected devices
- Analytics and reporting
- Content scheduling
- Streaming delivery
- Ad insertion
- Platform administration
- Monetisation
View TV brings these capabilities together into a white-label Connected TV platform that can be branded, configured and deployed around the requirements of the customer.
The result is a streaming service that can look and feel like your own version of Netflix, Disney+, or Kapang, while the technology infrastructure is powered behind the scenes by View TV.
White-Label CTV Platforms for Global Brands
For brands, the opportunity is bigger than simply launching an app.
A white-label CTV platform can become a digital entertainment environment embedded directly into the customer’s existing ecosystem.
Automotive Connected TV
Car manufacturers can create branded entertainment platforms for passengers and vehicle owners.
A connected automotive platform could deliver:
- Movies and TV
- Live channels
- FAST channels
- News and entertainment
- Music and audio
- Branded programming
- Advertising
- Location-specific content
- Vehicle and journey information
The platform can be designed around the manufacturer’s brand and integrated into the broader connected-car experience.
Airline Entertainment Platforms
Airlines can use Connected TV technology to create their own branded entertainment ecosystem.
Instead of relying solely on traditional in-flight entertainment infrastructure, airlines can provide passengers with a modern streaming interface featuring movies, television, live channels, advertising, destination content and branded programming.
The same underlying technology can also support entertainment beyond the aircraft, creating opportunities for airlines to maintain an ongoing relationship with passengers.
Hotel Streaming Platforms
Hotels can transform the television experience inside guest rooms with a branded streaming platform.
A hotel CTV platform can provide:
- Live television
- Movies and entertainment
- Hotel information
- Local content
- Destination programming
- Food and beverage promotions
- Guest services
- Advertising
- Brand partnerships
The platform becomes more than a television interface. It becomes a digital guest experience and monetisation platform.
Out-of-Home CTV Networks
Retailers, shopping centres, gyms, restaurants, transport networks and other OOH environments can also deploy their own branded television networks.
View TV can build the technology infrastructure required to manage content across large numbers of screens and locations.
This creates the opportunity to combine television programming, digital signage, advertising and branded content within one managed platform.
Netflix-Style Streaming Without Building the Technology From Scratch
Building a modern streaming service traditionally means bringing together numerous technology suppliers.
One company provides the CMS.
Another provides streaming infrastructure.
Another provides advertising technology.
Another provides applications.
Another manages analytics.
Another handles content scheduling.
Another provides video players.
Another handles distribution.
The result can be a complicated technology stack with multiple contracts, integrations and revenue-sharing arrangements.
View TV takes a different approach.
The technology stack can be delivered end to end through View TV.
That means businesses can launch a branded Connected TV platform without having to build eve