The world of television has entered a new phase. Connected TV (CTV) and Free Ad-Supported Streaming Television (FAST) have shifted from being experiments in monetizing digital video to becoming central pillars in how audiences consume premium content. Yet, as the FAST ecosystem has grown, it has inherited inefficiencies, opaque processes, and unnecessary intermediaries from the broader programmatic advertising supply chain.
View TV’s FASTNXT (Next Generation FAST) has been designed to change this trajectory—offering a sustainable, transparent, and truly broadcaster-first model that aligns with how television has always worked: audiences, content, and trusted advertising relationships.
FAST Has Already Evolved, but Needs Pushing Further
The current FAST landscape is more advanced than it was even two years ago. Programmatic supply paths are beginning to shorten, transparency around impression delivery is improving, and advertisers are starting to allocate larger budgets to CTV. But the reality is that many of the same inefficiencies remain:
- Bundle ID issues and misrepresentation: Too many channels are passed off as something they’re not, eroding trust in the buy-side.
- Daisy-chained SSPs: Multiple supply partners sitting between broadcaster and advertiser, each taking a cut, while reducing revenue per hour watched.
- Data opacity: Broadcasters rarely get a transparent view of ad performance or true fill rates.
Without reform, broadcasters and content studios risk being underpaid, while advertisers risk being underserved.
What FASTNXT Stands For
FASTNXT (Next Generation FAST) is View TV’s initiative to redefine FAST across CTV, mobile, and web by addressing the root causes of inefficiency. At its core:
- Transparency First: Delivering real revenue-per-hour-watched (RPH) metrics, not vague fill rates or black-box reports.
- One SSP Model: Reducing intermediaries and aligning revenue with value. No more daisy-chained supply routes that confuse buyers and undercut broadcasters.
- Sustainable Monetization: Revenue shares that respect the true cost of content creation and distribution, rather than starving studios while middlemen profit.
- Confidence for Advertisers: By ensuring clean, direct data flows, advertisers can trust they’re buying real CTV inventory—not misrepresented mobile or OOH impressions.
Why View TV Can Push FAST into the Next Generation
View TV brings to FASTNXT the long-standing foundation of View TV Cloud, its proven broadcast-grade infrastructure for content management, playout, and monetization. With this backbone, View TV is uniquely positioned to:
- Guarantee that channels operate within compliance frameworks trusted by buyers.
- Provide broadcasters with transparent reporting and actionable data.
- Offer content studios and channel owners sustainable revenue shares—moving closer to $0.36 per hour watched, with many channels already exceeding $0.50 RPH through sponsorships, product placements, and direct sales layered on top of programmatic.
The Future of Television is FASTNXT
FAST is not just a short-term trend—it is the future of television. But for it to thrive, it must shed the inefficiencies of over-engineered ad-tech and embrace a simpler, transparent, and broadcaster-first model.
That’s what FASTNXT delivers. It is not only about keeping pace with the evolution of CTV but about leading it—giving advertisers the trust they need, and giving broadcasters and content owners the revenues they deserve.
The future of television is already here. With View TV’s FASTNXT, it’s time to make it work for everyone.