ONE SSP: CTV monetisation platform
Moreover, the CTV supply-side platform is built for intelligent advertising monetisation.
One Connection. One VAST Tag. ONE SSP provides a transparent commercial model.
ONE SSP is a next-generation Connected TV (CTV) Supply-Side Platform designed to connect premium television inventory with global advertising demand through a simple VAST integration.
Built around an AI-driven advertising intelligence and trading model, ONE SSP enables CTV broadcasters, streaming platforms, channel owners and content studios to monetise their advertising inventory without technology fees, platform charges or complicated commercial structures.
Our model is straightforward: zero upfront costs, zero publisher technology costs and a fixed 20% commission on advertising revenue.
We take care of the advertising technology, demand integration, trading intelligence and monetisation infrastructure. Publishers provide their available inventory through a single VAST tag, and ONE SSP works on a best-efforts basis to deliver advertising fill and maximise the commercial value of each opportunity.
One VAST Tag. Global Advertising Demand.
ONE SSP for CTV monetisation
Furthermore, ONE SSP simplifies CTV advertising monetisation.
Rather than requiring broadcasters to integrate multiple SSPs, advertising exchanges, demand partners and technology providers, ONE SSP provides a single VAST-based connection to advertising demand.
Our infrastructure is designed to:
- Connect CTV channels and streaming platforms through a VAST advertising tag.
- Aggregate advertising demand from multiple advertising sources.
- Trade available inventory on a best-efforts basis.
- Apply AI-driven macro-level audience and advertising intelligence.
- Enrich advertising opportunities with available first-party and contextual data.
- Optimise advertising demand against available inventory.
- Provide addressable-style backfill where traditional programmatic demand is unavailable or insufficient.
- Deliver consolidated advertising and revenue reporting.
The objective is simple: make premium CTV inventory accessible to more advertisers while improving the monetisation potential of every available advertising impression.
AI-Driven Advertising Intelligence
Traditional programmatic advertising often relies on fragmented data, limited audience understanding and multiple layers of intermediaries.
ONE SSP introduces an AI-driven macro-population model designed to improve the information available when trading CTV advertising.
By analysing available inventory, channel information, content metadata, audience signals, geographic information and campaign requirements, our AI systems build richer advertising profiles around available inventory.
This process, which we call AI Macro Population, is designed to populate and enrich advertising opportunities with the most relevant information available.
It enables ONE SSP to:
- Build richer advertising profiles around channels and content.
- Classify inventory by genre, programme type, audience context and geography.
- Combine available first-party audience signals with contextual intelligence.
- Improve the information supplied to advertising demand partners.
- Support more informed advertising decisions and campaign matching.
- Create higher-value trading opportunities through better inventory understanding.
The result is an advertising environment designed to deliver first-party-data-level intelligence, subject to the data actually available and permitted for each transaction.
We believe better information creates better advertising opportunities.
First-Party Data Intelligence Meets Addressable Advertising
CTV is fundamentally different from traditional linear television.
Every channel, programme, device and viewing environment can provide valuable signals that help advertisers understand the context in which their advertising appears.
ONE SSP is designed to bring these signals together with available first-party data and AI-generated inventory intelligence.
This creates two complementary advertising models:
1. Intelligent Programmatic Trading
The primary trading model uses enriched advertising opportunities to connect available CTV inventory with programmatic demand.
By providing more complete information about the advertising opportunity, ONE SSP aims to improve campaign matching, inventory valuation and advertiser access to premium television audiences.
2. Addressable-Style Backfill
Where conventional programmatic demand cannot fill an available advertising opportunity, ONE SSP can support an alternative addressable-style backfill model.
This allows available inventory to be monetised through predefined advertising categories, geographic targeting, contextual matching and fixed-price commercial arrangements.
Rather than leaving every unfilled opportunity dependent on fluctuating programmatic demand, the backfill model provides another route to monetisation.
The objective is to establish a more predictable advertising value for available inventory, with pricing agreed in advance.
A Fixed 20% Commission. No Hidden Technology Costs.
ONE SSP operates a transparent commercial model.
We do not charge broadcasters for accessing the platform, connecting inventory or using the VAST integration.
There are no publisher onboarding fees, monthly platform subscriptions or additional technology charges.
Our commercial structure is based on a fixed 20% commission on advertising revenue generated through ONE SSP.
| Commercial term | ONE SSP model |
|---|---|
| Publisher integration | VAST tag |
| Platform access | Free |
| Onboarding costs | Zero |
| Monthly technology fees | Zero |
| Publisher commission | 80% |
| ONE SSP commission | Fixed 20% |
| Advertising trading | Best efforts |
| Backfill | Fixed-price model |
| Advertising costs | Paid by advertisers |
All advertising campaign, media buying, demand-side technology and associated trading costs are allocated to the advertiser side of the transaction.
The publisher does not pay additional SSP, platform or technology charges on top of the agreed commission structure.
Our objective is to keep the publisher economics transparent and straightforward.
ONE SSP Advertising Overview
Best-Efforts Advertising Fill
ONE SSP operates on a best-efforts advertising delivery basis.
We bring together available advertising demand, intelligent inventory classification and alternative backfill opportunities to improve the monetisation of connected television inventory.
However, advertising fill is dependent on available advertiser demand, geographic availability, campaign requirements, targeting parameters, technical compatibility and prevailing market conditions.
We do not promise 100% advertising fill or guaranteed campaign revenue.
Instead, we focus on creating the strongest possible advertising trading environment around the inventory connected to our network.
Built for the Next Generation of Connected Television
ONE SSP is designed for the changing economics of CTV.
Our platform is suitable for:
- FAST and ad-funded streaming channels.
- Premium AVOD platforms.
- Connected TV applications.
- Smart TV manufacturers and OEM platforms.
- Independent broadcasters and television networks.
- Film and television studios.
- Sports and live-event channels.
- International streaming distribution platforms.
- Digital television and emerging out-of-home environments.
Whether a broadcaster operates one channel or a global portfolio, ONE SSP provides a single commercial and technical route to advertising monetisation.
The ONE SSP Proposition
We believe the future of CTV advertising should be built around better data, better inventory intelligence, transparent economics and fewer unnecessary technology costs.
ONE SSP combines a straightforward VAST integration with AI-driven macro-population, intelligent programmatic trading and fixed-price addressable-style backfill.
One SSP. One VAST Tag. One Fixed Commission.
No publisher technology fees. No complicated revenue deductions. No unnecessary barriers to advertising monetisation.
Just a smarter way to trade Connected TV advertising.
Connect your inventory to ONE SSP.
ONE SSP is an advertising technology and monetisation platform operating on a best-efforts basis. Advertising delivery, fill rates, targeting and revenue are subject to inventory availability, advertiser demand, data permissions, technical compatibility and agreed commercial terms.
