100 Dollar RPM is the Future for Reporting Earnings in CTV
View TV commits to a minimum $100 RPM revenue model for content libraries distributed through AVOD, FAST Channel and Premium CTV ecosystems. The model aims to provide clarity for owners distributing existing libraries, launching new FAST channels, or delivering premium linear television to CTV OEM platforms and MVPDs.
Content owners receive a predictable rate of $100 per 1,000 hours viewed, equivalent to $0.10 per viewing hour. Delivered via View TV Cloud and View TV Play, the model removes the complexity of traditional revenue sharing.
It eliminates deductions by multiple ad-tech providers, SSAI platforms, SSPs and DSPs before broadcasters receive their share.
RPM is a familiar term in digital media, especially YouTube, where it represents revenue per thousand views. View TV applies the same principle to television, using Revenue Per Mille (RPM) per 1,000 viewing hours.
Importantly, View TV’s $100 RPM commitment represents a NET revenue payment to the content library. There are no ad-tech, SSAI, technology or platform deductions from that committed amount. One million hours viewed therefore generates $100,000 in net content-owner revenue. The more people watch, the more the content library earns. It is a transparent commercial model that makes television revenue easier to understand, forecast and scale.
| Monthly viewing hours | Net RPM | Content owner revenue |
|---|---|---|
| 10,000 | $100 | $1,000 |
| 50,000 | $100 | $5,000 |
| 100,000 | $100 | $10,000 |
| 250,000 | $100 | $25,000 |
| 500,000 | $100 | $50,000 |
| 1,000,000 | $100 | $100,000 |
| 5,000,000 | $100 | $500,000 |
| 10,000,000 | $100 | $1,000,000 |
Revenue benchmarks using $100 RPM
The revenue calculation is deliberately simple: Viewing Hours ÷ 1,000 × $100 RPM = Net Revenue. This gives content owners, studios, broadcasters and channel operators a straightforward forecast of earnings from audience consumption.
View TV Cloud and View TV Play enable distribution to CTV OEMs and MVPDs. They reach global streaming platforms across AVOD, FAST and Premium CTV linear environments.
View TV believes content owners should be rewarded for the audience they generate. Moreover, they should not be penalised by the technology required to monetise it.
More viewing should mean more revenue, and this figure provides a clear commercial benchmark for the next generation of television.
The simple RPM formula:-
Net content-owner revenue from 1 million viewing hours
Commercial clarification: View TV presents the $100 RPM as its stated net payout commitment.
Additionally, this is subject to the applicable channel agreement and qualifying viewing hours.
It is a guaranteed rate only where expressly agreed in the contract.
