View TV’s free ctv ad-server offers a new level of simplicity, transparency and commercial independence to the FAST and AVOD markets through its AI-powered software.
The system integrates Server-Side Ad Insertion (SSAI) and a real-time reporting dashboard for media buyers and publishers seeking faster decision making.
The software supports Server-Side Ad Insertion and provides a real-time reporting dashboard, delivering visibility across campaigns.
It aims to simplify setup, enhance transparency and give teams control over ad delivery and measurement for advertisers and publishers alike.
The new platform is designed for FAST Channel operators, content owners, television broadcasters and AVOD streaming services looking to distribute, monetise and, most importantly, retain control of their destiny in the increasingly competitive content monetisation race.
View TV believes the future of FAST should be considerably simpler. Content owners should be concentrating on creating audiences, building channel brands and generating advertising revenue, not paying for the advertising technology required to deliver somebody else’s advertising campaign.
Advertisers Should Fund Ad Technology
View TV has consistently challenged the traditional economics of the FAST industry.
Ad servers, SSAI platforms, programmatic marketplaces, DSPs and SSPs are part of the advertising technology ecosystem. Their purpose is straightforward: to deliver campaigns to the right audience, on the right device, via a free ctv ad-server.
So why should the content owner or FAST Channel broadcaster be paying for that technology?
The advertiser is the party purchasing advertising delivery. They need the ad server, campaign management, audience targeting, programmatic integration’s, verification and reporting to ensure their advertising investment reaches the audiences they intended to reach.
View TV’s approach is to put the commercial responsibility for advertising technology where it belongs.
The advertiser pays for the technology required to deliver their campaign, not the content studio or broadcaster providing the audience.
Through its new Video Ad Server software, View TV is bringing advertisers, agencies, DSPs, SSPs and brands together through a common advertising technology suite, allowing campaign delivery and associated technology costs to be incorporated into the advertiser’s campaign.
The objective is simple: remove unnecessary costs from content owners while providing advertisers with the assurance, transparency and reporting they need.
Free CTV Video Ad Server Software for FAST and AVOD
The new View TV Video Ad Server is designed to give FAST Channel operators and AVOD platforms access to the core advertising infrastructure required to operate and monetise their services.
The software incorporates:
- CTV Video Ad Server: Centralised advertising campaign management and delivery.
- FAST Channel SSAI: Server-Side Ad Insertion for seamless advertising delivery within linear streaming channels.
- AVOD SSAI: Advertising insertion for on-demand streaming content and full ad-funded consumer services.
- Real-Time Reporting Dashboard: Visibility of advertising delivery, impressions, campaign performance and monetisation.
- Programmatic Integration’s: Connectivity with advertising agencies, DSPs, SSPs and demand partners.
- Campaign Transparency: Better visibility of where advertisements are delivered and the content and audiences they reach.
- AI-Powered Infrastructure: View TV Intelligence handles the operational complexity behind campaign delivery, advertising workflows and reporting.
By making the Video Ad Server available free to qualifying FAST Channel and AVOD operators, View TV is removing another barrier to entry for content owners looking to establish independent streaming television businesses.
The technology is not being given away because advertising technology has no value. It is being made accessible because the advertiser should be funding the technology as part of the campaign delivery process.
Explaining ad spend complexity
Removing the Multiple Hops Between Advertising Dollars and Content Owners
One of the biggest problems with the existing programmatic CTV advertising ecosystem is the number of intermediaries involved between the advertiser and the content owner.
A typical advertising transaction can involve agencies, trading desks, DSPs, SSPs, exchanges, ad servers, SSAI providers, verification platforms and reporting systems.
Every additional layer introduces another potential cost, another technology dependency and another point where transparency can become diluted.
For broadcasters and content studios, this creates a particularly frustrating commercial environment. They invest in content, build audiences, operate channels and provide the advertising inventory, yet often have limited visibility into the complete journey of their advertising revenue.
View TV wants to change that.
By simplifying the advertising technology stack and bringing campaign delivery, SSAI and reporting together through its Video Ad Server, View TV is working towards a more direct relationship between three essential parts of the television ecosystem:
The result is a more streamlined advertising ecosystem where the advertiser can understand where their money is going, the audience receives relevant advertising and the content owner retains greater control over the commercial value of their inventory.
View TV Intelligence: Let AI Handle the Heavy Lifting
The traditional advertising technology stack has become unnecessarily complicated.
Operating multiple integration’s, managing advertising workflows, handling campaign delivery, monitoring SSAI and reconciling reporting can require substantial technical and operational resources.
View TV is delegating much of this operational heavy lifting to its private AI cloud, View TV Intelligence.
Rather than requiring every broadcaster to build and maintain an extensive advertising technology operation, View TV Intelligence supports the underlying platform infrastructure, helping simplify the processes involved in delivering, managing and reporting CTV advertising campaigns.
This is an important distinction.
View TV is not simply putting an AI label on an existing ad server. It is using its wider AI infrastructure to reduce the operational complexity traditionally associated with running an advertising-supported television business.
The ambition is to make broadcast-grade advertising technology accessible without requiring every FAST Channel operator to become an advertising technology company.
FAST Needs to Evolve Beyond the Legacy Business Model
FAST has created an extraordinary opportunity for television content owners, studios and broadcasters to reach audiences globally without requiring consumers to pay subscriptions.
However, the industry has inherited many of the same commercial and technology structures that made traditional television distribution unnecessarily expensive.
Content owners are increasingly expected to pay for playout, distribution, SSAI, ad serving, programmatic access and reporting before they have generated meaningful advertising revenue.
View TV believes this model needs to change.
The next generation of FAST should be built around a much simpler principle:
Stop paying for advertising technology to earn advertising revenue.
The advertiser has a campaign to deliver. The broadcaster has an audience to monetise. The technology should connect the two, with transparent commercial arrangements and clear reporting.
View TV’s Next Generation FAST approach is about removing unnecessary costs, reducing intermediaries and allowing content owners to focus on building audiences and generating revenue rather than maintaining an expensive advertising technology infrastructure.
A New Opportunity for FAST Channel Owners and AVOD Platforms
The release of the free Video Ad Server software is another step towards making independent television distribution and monetisation commercially viable for more content owners.
Whether operating a single FAST Channel, a portfolio of television networks, an AVOD library or a fully branded streaming platform, content owners need the ability to manage advertising delivery without surrendering control of their commercial relationships.
With View TV Cloud, View TV Play and View TV Intelligence working together, View TV is building an integrated ecosystem for content distribution, broadcast operations and advertising monetisation.
The Video Ad Server extends that ecosystem by providing the advertising technology required to connect content inventory with advertising demand.
The longer-term opportunity is to create a more transparent CTV advertising marketplace where the value of the audience is recognised, the advertiser knows where their campaign is being delivered and the content owner is no longer burdened with paying for the technology that delivers it.
The Future of FAST Is About Connecting Advertisers, Audiences and Content
The FAST industry does not need more complexity. It needs better commercial relationships.
View TV is taking FAST into a simpler phase by connecting advertisers, audiences and content brands through an integrated advertising technology platform, supported by AI and designed around transparency.
For too long, content owners have been expected to pay the technology costs associated with monetising their own audiences.
View TV believes it is time to reverse that thinking.
Advertisers should pay to deliver their campaigns. Content owners should be paid for delivering their audiences. And the technology should make that relationship simpler, not more expensive.
That is the thinking behind the Free Video Ad Server from View TV.
That is the thinking behind Next Generation FAST.
And that is how View TV intends to help broadcasters take back control of their content monetisation destiny.
Order the service as part of the View TV Cloud or visit Video Ad-Server product page
