View TV Launches “Verifeye” – Finally, CTV Advertising Gets the Verification Tool It Deserves
In the world of CTV and streaming video, trust has become the most valuable currency — and the most elusive. But one company is taking a leap forward to fix what has long been broken. Meet View TV Verifeye, a groundbreaking verification product launched this week by leading broadcast-grade streaming tech provider View TV — and it’s already being hailed as a game-changer by agencies, ad buyers, and publishers alike.
Cutting Through the Static of oRTB and VAST
For years, programmatic ad delivery in connected TV (CTV) and video has been plagued by a fundamental challenge: verifying whether ads are actually seen by real humans. The technical complexity of oRTB and VAST-based ad calls has led to a wave of misinterpreted impressions, wasteful spending, and low buyer confidence.
Enter Verifeye — a smart, lean, and precision-engineered solution that finally addresses the root of the problem. Built with first-party integration at its core, Verifeye is not just verifying ad delivery, it’s validating ad visibility.
Built on Data, Not Assumptions
At the heart of Verifeye is a 64-point data verification process that connects the ad call directly back to the audience platform using real-time first-party feedback. By seamlessly integrating across more than a dozen streaming consumer platforms and over 100 streaming TV broadcasters and content studios, Verifeye creates a transparent data feedback loop that confirms, with clarity, whether an ad was truly seen — and by whom.
Results are reported as either a confidence percentage or a pass/fail score, allowing demand-side platforms (DSPs) and agencies to finally make media buying decisions with actual confidence.
Superior to Legacy Solutions — And More Affordable
In an industry where Human and DoubleVerify have long held a duopoly on ad verification, Verifeye is raising the bar — and slashing the cost. Independent publisher-side testing shows Verifeye consistently delivering 90%+ verification accuracy, compared to significantly lower results from traditional systems, which often fail to account for inconsistencies in first-party data or intentional signal manipulation.
This level of accuracy has already earned Verifeye approval from ad buyers, DSPs, and agencies, and has helped View TV identify and downgrade 92% of previously unverified CTV and OOH ad calls that were being miscategorized due to poor data alignment.
Smarter Technology = Smarter Budgets
With built-in tools for IP identification, VAST route tracing, and first-party data reconciliation, Verifeye provides unparalleled transparency — directly reducing budget waste and increasing ROI for advertisers. And unlike other expensive verification layers, Verifeye is offered as a SaaS product for $0.07/CPM, or included with View TV’s SSAI and VideoAdServer platforms.
This makes Verifeye not only more accurate — but significantly more scalable and accessible for publishers, SSPs, and networks of all sizes.
Transforming the CTV Economy
In an advertising environment where every impression matters, View TV Verifeye is a turning point. It marks the arrival of a smarter, more trustworthy era for CTV, and streaming video ad transactions.
Whether you’re a publisher looking for better monetization or a brand demanding ROI accountability — Verifeye delivers clarity where it counts most: the viewer.