Buy CTV advertising directly. Target real audiences. Reach viewers around premium television content.
View TV Ads is a direct CTV advertising platform from View TV, giving advertising agencies and brands the ability to plan, purchase and manage advertising campaigns across linear streaming television and on-demand services through a single, integrated buying platform.
Designed to simplify the fragmented CTV advertising marketplace, View TV Ads removes the unnecessary complexity of navigating multiple advertising exchanges, SSPs, DSPs, third-party data providers and their associated commercial rules, fees and restrictions.
Instead, agencies can buy directly from View TV, with access to premium CTV inventory, first-party audience data and campaign controls that put the advertiser back in control.
Programmatic and Addressable CTV Advertising
View TV Ads combines two important approaches to modern television advertising: programmatic buying and addressable advertising.
Programmatic advertising is the automated process of purchasing advertising inventory. Rather than manually negotiating every placement, agencies can use technology to select, purchase and deliver advertising opportunities based on campaign parameters, availability and pricing.
Addressable advertising determines who sees the advertising and where it is delivered. Instead of simply buying a broad television audience, advertisers can target specific audiences based on geography, viewing behaviour, device, time of day and content preferences.
The distinction is important. Programmatic describes how advertising is bought and delivered. Addressable describes how precisely the advertising audience can be selected.
View TV Ads brings these capabilities together, allowing agencies to automate their buying while maintaining much greater control over the audience they want to reach.
Targeting Beyond Traditional CTV Advertising
One of the biggest limitations of the traditional programmatic advertising ecosystem is its reliance on fragmented third-party data, often passed between DSPs, SSPs and multiple technology providers.
View TV takes a different approach.
By operating its own CTV distribution and advertising ecosystem, View TV can use first-party viewing and platform data to provide agencies with more direct insight into the audiences consuming its television channels and on-demand content.
Campaigns can be targeted using multiple parameters, including:
- CTV Channel: Select individual channels across the View TV network.
- CTV Platform: Target audiences across specific connected television platforms and distribution environments.
- Geographical Location: Target viewers by location, down to a selected city and a 20-mile radius.
- Viewing Device: Select the types of devices on which campaigns are delivered.
- Time of Day: Schedule campaigns around specific viewing periods and audience availability.
- Content Genre: Target audiences watching particular genres, from sports and entertainment to news, documentaries, lifestyle and movies.
- Show Title: Focus campaigns around specific programmes and individual television titles.
This creates an opportunity to move beyond broad demographic assumptions and build campaigns around actual content consumption and identifiable viewing environments.
Rather than buying an approximate audience through layers of intermediaries, agencies can build campaigns around the channels, platforms, locations and content their target customers are actually watching.
The Control of YouTube. The Environment of Premium Television.
Digital advertising platforms have taught agencies and brands to expect immediate campaign access, flexible budgets, audience controls and transparent reporting.
View TV Ads brings that same philosophy to premium television.
Agencies and brands can purchase campaigns directly from View TV, with a minimum campaign period of just seven days. Once activated, advertisers receive access to a full campaign dashboard, providing visibility and control over their advertising activity.
The experience combines the flexibility and campaign management familiar to users of UGC advertising platforms such as YouTube, but places advertising within professionally produced television programming and on-demand content.
The difference is the viewing environment.
Instead of advertising around user-generated clips, inconsistent content environments and short-form viewing experiences, View TV Ads connects brands with structured television audiences enjoying premium, lean-back entertainment on the largest screen in the home.
Direct Buying. Greater Transparency. Fewer Intermediaries.
The CTV advertising market has become unnecessarily complicated. Agencies are often required to navigate multiple exchanges, technology providers, inventory restrictions, data costs and commercial agreements simply to reach an audience watching television.
View TV Ads is designed to simplify that process.
By bringing inventory, targeting, campaign management and reporting together within the View TV ecosystem, View TV provides a more direct route between advertisers and television audiences.
Agencies can retain greater control over their campaign strategy, select the environments in which their advertising appears and work directly with the platform delivering the audience.
It is a more straightforward approach to CTV media buying, without requiring advertisers to navigate the traditional layers of exchange-based buying.
The Future of CTV Media Buying
View TV believes the next generation of television advertising should combine the accessibility of digital advertising with the quality, scale and viewing experience of traditional television.
View TV Ads is built around that principle.
Direct access to CTV inventory. First-party audience intelligence. Programmatic purchasing. Addressable targeting. Transparent campaign reporting. And the flexibility to launch campaigns from just seven days.
Television advertising should not require a complicated chain of intermediaries to reach the right audience.
With View TV Ads, agencies and brands can take greater control of where, when and how their advertising reaches connected television viewers.
View TV Ads. Buy Television Direct. Target Smarter. Reach Real Audiences.
For advertising agencies and brands interested in accessing View TV’s CTV advertising inventory, contact sales.team@viewtv.cloud.