COMO – Short for Content Monetisation, the Streaming Monetization Approach – In the ever-evolving world of digital media, content creators and television broadcasters are constantly seeking innovative ways to monetize content. Enter Kapang CoMo, the revolutionary platform designed to transform the monetization of episodic TV and film. By bridging the gap between content owners and advertisers, Kapang CoMo ensures that every piece of content reaches its full revenue potential.
Kapang using COMO leverages advanced technology to streamline the ad insertion process, replacing traditional video ads with engaging video advertisements. This not only enhances viewer experience but also significantly boosts ad revenue. The platform’s unique “View TV Encoder” software sits at the broadcaster’s site, aggregating metadata, ad-break markers, and live data into a single SRT-encoded feed. This feed is then optimized for maximum monetization across Kapang and other key CTV and FAST Channel platforms.
With a 100% ad-fill rate and CPMs that often exceed those of traditional broadcast television, Kapang CoMo is setting a new standard in content monetization. By bringing content owners closer to the ad trade and blending inventory with traditional addressable ads and direct ad-sales teams, Kapang CoMo ensures a seamless and profitable experience for all stakeholders. Embrace the future of episodic TV and film monetization with Kapang CoMo and unlock the full potential of your content.
