View TV Live is View TV’s fully managed cloud-based live event production and broadcasting platform, bringing together multi-camera production, remote video mixing, global live contribution feeds, television distribution and advanced advertising monetisation in one integrated solution. From professional sports and college athletics to music concerts, rocket launches, corporate announcements, breaking news and major live events, View TV Live enables organisations to produce and broadcast live content to audiences around the world without the expense and complexity of traditional physical broadcast galleries. The platform can receive multiple live video and information feeds from virtually anywhere in the world, bringing them together into a centralised cloud production environment.
A Global Cloud Production Gallery
View TV Live provides a cloud-based video mixing gallery capable of receiving and managing up to 48 individual video and information feeds from different locations around the world. This enables remote production teams to operate multi-camera events, switch between live sources, manage programme outputs and create a finished broadcast without requiring a traditional outside broadcast truck or physical production facility at the event location. The platform supports integration with Starlink, satellite contribution trucks, LiveU equipment and a wide range of open-source and commercial video encoders. Whether a production is taking place in a stadium, concert venue, university campus, remote location or international event, View TV Live brings the contribution feeds together into one managed production environment, allowing a director or operator anywhere in the world to mix and manage the event.
Direct Distribution Across View TV Channels
Once produced, the live programme feed can be delivered directly into the View TV Network, including View TV One, View TV News and View TV Sports, giving live events immediate access to an established television distribution infrastructure. Productions can also be delivered as dedicated pop-up channels, creating temporary 24/7 or event-specific television destinations for sporting competitions, concerts, corporate events and special broadcasts. View TV Live can also integrate live coverage into existing linear channels, allowing broadcasters and content owners to combine scheduled programming with live events without creating an entirely separate distribution operation. This provides a flexible route from a single live camera or multi-camera production to a globally distributed television experience.
Brand Integration and Live Event Monetisation
View TV Live is designed around the commercial opportunities of live broadcasting, with integrated brand sponsorship, product placement, branded presentation and advertising monetisation capabilities. Live productions can incorporate sponsors directly into the programme through graphics, presenting sponsorships, branded segments and other integrated commercial opportunities. The platform also supports SCTE-35 markers for downstream advertising insertion in traditional broadcast and distribution workflows, alongside Server-Side Ad Insertion (SSAI) for CTV and FAST channel distribution. This allows advertising opportunities to be managed across different distribution environments, with the potential to achieve $200+ RPM for qualifying live sporting events, subject to audience delivery, advertising demand, fill rates and commercial inventory arrangements. Live sports can therefore become a premium monetisation opportunity, whether integrated into an existing channel or launched as a dedicated live pop-up channel.
View TV Live: One Global Live Production and Broadcasting Platform
View TV Live brings together live event contribution, cloud video mixing, broadcast production, channel distribution, brand integration and advertising monetisation into one fully managed service. It removes many of the geographical and infrastructure limitations traditionally associated with live television production, allowing production teams to operate from anywhere while receiving feeds from multiple locations around the globe. From college sports and professional sporting events to music festivals, rocket launches, breaking news and corporate broadcasts, View TV Live provides a scalable way to turn live events into professionally produced, commercially supported television. One cloud production gallery. Up to 48 global feeds. Multiple distribution channels. One integrated live monetisation platform.
Bring your next live event to television with View TV Live.
For live production, distribution and commercial partnership enquiries, contact the View TV team at sales.team@viewtv.cloud.
Website: https://viewtvx.com/