Tellyo Unveils excellent SCTE-35 integration & Monetization for Cloud-based Live Production

Tellyo Live Production SCTE, London, UK 28th June 2023. Tellyo, the leading cloud live event production platform, is proud to announce the launch of broadcast-grade ad-break SCTE-35 markers within our flagship Live Production solution.

This latest Tellyo release introduces a host of innovative functionalities and tools designed to empower live event broadcasters to monetise their content and broadcasts effectively. This effectively will revolutionise how live events are funded and delivered globally.

The Tellyo platform leads the industry with its SCTE-35-powered monetisation tools, enabling content creators to tap into new-age revenue streams while ensuring their audiences a seamless and immersive viewing experience. Adding manual and asset-triggered SCTE 35 markers and customisable time durations between markers provides unparalleled control and flexibility to deliver traditional television monetization models.

SCTE35 markers provide a frame-accurate signal for downstream technologies to replace a television ad-break with paying adverts and global sponsorship.  The live event producer can now select ad-break placements providing an uninterrupted audience experience with a few hundredths of a second notice to ensure global low latency delivery without affecting revenues.

This latest Tellyo release introduces a host of innovative functionalities and tools designed to empower live event broadcasters to monetise their content effectively, revolutionizing how live broadcasts are funded and delivered globally using multiple automated workstreams.

Using a proven traditional ad-funded television live event format, Tellyo enables more than £1m daily revenue opportunities across an event with a 500k global audience using dynamic TV ad insertion and targeted sponsorship opportunities proven across many years of broadcast television.

Richard Collins, CEO of Tellyo, is confident that the introduction of SCTE monetization within the Tellyo platform is a game-changer for both Tellyo and its extensive client portfolio. He believes these cutting-edge monetization tools will redefine the industry’s approach to content-rights monetization. Collins envisions that this innovative feature will empower content creators to generate thousands of pounds of revenue from free-to-air viewers and move Tellyo from a cost to a key revenue stream, enabling broadcasters to stay at the forefront of the industry’s advancements and audience demands.

“The landscape of content creation, distribution, and consumption has undergone a dramatic transformation in recent years,” says Richard Collins, Tellyo’s CEO. “With nearly 3.5 billion people projected to consume online video content in 2023 and online video’s potential to reach 92% of the world’s population, advertisers now have unparalleled access to consumers through new media models.” Predictive monetisation has emerged as a critical concern as an increasing number of content creators turn to Free-Ad-funded Streaming Television [FAST] models for rapid and cost-effective content distribution. Tellyo is thrilled to offer our platform customers powerful integrated tools that programmatically monetise audiences engaged with live productions. Collins adds, “I’ve previously highlighted that even niche and specialized content creators can easily reach massive audiences. This latest update to the Tellyo platform enhances the opportunity to monetise these audiences effectively.”

The Tellyo Platform is a proven solution for a wide range of applications such as sports, esports, live events, international festivals, and tournaments watched by millions. It is an incredibly scalable and affordable solution that simplifies remote live production in the cloud. Its comprehensive feature set includes an 8 ME vision mixer/production switcher, a 64-channel audio engine, customizable graphics templates, a slow-motion replay engine, and a remote Guests module. In fact, including these ground-breaking monetization tools further solidifies Tellyos position as the industry’s most powerful cloud-based solution for live video production.