Connected TV (CTV) is television content watched on a television connected to the internet, including Smart TVs, streaming devices and internet-enabled set-top boxes. It allows viewers to watch live television, films, episodic shows, sports and streaming channels without relying solely on traditional cable or satellite services.
Connected TV combines the familiar big-screen television experience with the flexibility of internet delivery, enabling advertising-supported streaming, subscription services and on-demand viewing. It also creates new opportunities for broadcasters, studios, content owners and advertisers to reach audiences and measure performance.
View TV is helping shape the future of Connected TV by combining streaming distribution, broadcast-grade playout, advertising technology and content monetization. Through View TV and Kapang, the platform aims to help content owners reach audiences across connected devices and build more sustainable revenue models around their programming.
The future of Connected TV is about more than delivering content to screens. It is about connecting quality programming with audiences and turning viewing into measurable commercial value.
Explore the future of streaming television at View TV.