View TV Anywhere is a complete white-label television platform that enables consumer brands, technology companies and device manufacturers to launch, operate and monetise their own branded television experience.
Powered by the entire View TV ecosystem and its consumer-facing streaming brand, Kapang, View TV Anywhere brings together everything required to deliver premium live streaming television channels and on-demand entertainment across virtually any connected screen.
From Smart TVs and connected television devices to automotive entertainment systems, aircraft, hotels and Out-of-Home (OOH) environments, View TV Anywhere provides a turnkey television platform that can be deployed under your own brand.
Whether you are a hotel group, airline, automotive manufacturer, CTV OEM, Smart TV manufacturer, connected-device provider or consumer electronics brand, View TV Anywhere removes the complexity of building a television business from scratch.
You do not need to negotiate hundreds of individual content agreements, develop streaming technology, integrate advertising infrastructure or manage multiple technology suppliers.
Your brand becomes the television destination. View TV provides the ecosystem behind it.
Television Without Boundaries
Television is no longer restricted to the living room. Consumers increasingly expect entertainment to follow them wherever they go, across the devices they use and the environments in which they spend their time.
View TV Anywhere makes this possible through one unified white-label platform that can be deployed across multiple environments, operating systems and connected devices.
Hotels & Hospitality
Deliver a branded hotel television experience featuring live streaming channels, movies, entertainment and on-demand content.
Hotel operators can introduce their own entertainment service, offering guests access to free advertising-supported television, premium subscriptions and additional entertainment packages.
The platform also creates advertising and sponsorship opportunities, turning hotel television into a potential revenue-generating service rather than simply an operational expense.
Airlines & Inflight Entertainment
Transform the passenger entertainment experience with branded live television, on-demand programming and sponsored content.
View TV Anywhere provides an opportunity for airlines to introduce a new generation of inflight entertainment, combining traditional entertainment libraries with live streaming television and advertising-supported content.
The platform can support new ancillary revenue opportunities through advertising, sponsorships and premium entertainment packages.
Automotive & In-Car Entertainment
Bring streaming television and on-demand entertainment into connected vehicles.
Automotive manufacturers can introduce their own branded entertainment ecosystem, providing passengers with access to television channels, movies and other programming through compatible connected vehicle screens and infotainment systems.
View TV Anywhere provides an opportunity to extend the automotive brand beyond the vehicle itself, creating an ongoing entertainment relationship with customers.
CTV OEM Manufacturers & Smart TV Brands
View TV Anywhere provides a significant opportunity for Connected TV OEM manufacturers, Smart TV manufacturers and consumer electronics companies looking to differentiate their hardware through an integrated television and entertainment ecosystem.
Rather than simply manufacturing and distributing televisions, connected devices or streaming hardware, OEM manufacturers can offer customers a complete branded television experience from the moment they switch on their device.
View TV can provide the underlying content ecosystem, streaming applications, advertising technology, distribution infrastructure and managed services required to launch a branded television offering.
This creates opportunities for:
- Smart TV Manufacturers: Integrate a branded live television and on-demand entertainment experience directly into Smart TV operating environments.
- CTV Device Manufacturers: Deliver a ready-to-use television platform for streaming boxes, dongles and connected entertainment devices.
- OEM Television Platforms: Introduce curated live television channels and on-demand content as part of the manufacturer’s own television interface and ecosystem.
- TV Operating System Providers: Extend their existing operating systems with managed content services, advertising monetisation and branded entertainment experiences.
- Television Retailers: Offer an additional entertainment proposition with connected television hardware, creating opportunities for customer acquisition and recurring revenue.
- Global Consumer Electronics Brands: Launch branded streaming television services across international device portfolios and distribution networks.
For manufacturers, the proposition is particularly attractive because View TV Anywhere can help turn hardware distribution into an ongoing content and monetisation opportunity.
Instead of simply selling a television or streaming device, OEM partners can create a continuing relationship with the consumer through live television, on-demand entertainment, advertising and subscriptions.
The manufacturer provides the hardware and customer relationship. View TV provides the television ecosystem.
Out-of-Home (OOH) & Digital Screens
Turn digital screens, waiting areas, shopping centres, transport hubs, commercial environments and public spaces into branded entertainment destinations.
View TV Anywhere can deliver live television channels, curated content and advertising-supported programming across compatible connected screens.
This creates opportunities for screen owners and operators to combine entertainment with commercial advertising inventory and sponsorship opportunities.
Consumer Brands & Connected Devices
Launch your own branded streaming service across Smart TVs, mobile applications, tablets, web browsers and other connected devices.
Whether you are a telecommunications company, retailer, entertainment brand or technology business, View TV Anywhere provides the infrastructure to create a consistent branded television experience across the consumer journey.
One Platform. Every Monetisation Model.
View TV Anywhere is designed to give operators flexibility over how they deliver content and generate revenue.
Rather than being restricted to a single business model, the platform supports multiple monetisation strategies, allowing brands to combine free television, premium subscriptions and advertising-funded entertainment.
Advertising-Funded Television (AVOD)
Provide consumers with free access to live television channels and on-demand programming supported by advertising.
View TV’s advertising infrastructure creates opportunities to monetise audiences through targeted advertising, programmatic demand, sponsorships and premium brand placements.
Subscription Television (SVOD)
Create premium subscription packages, giving customers access to additional channels, exclusive programming, movies and on-demand content.
Brands can introduce monthly or annual subscriptions and build recurring revenue streams.
Free Ad-Supported Television
Deliver a free television experience that combines curated live streaming channels with advertising-supported on-demand programming, creating an accessible entertainment service without requiring consumers to pay a subscription.
Hybrid Monetisation
Combine advertising and subscriptions within a single platform.
Offer free access to selected channels, introduce premium subscription packages and create additional revenue opportunities through advertising, sponsorships and branded programming.
The result is a flexible television business that can be tailored to the commercial objectives of each partner.
The Entire View TV Ecosystem, Delivered as a Managed Service
Building a television platform traditionally requires multiple technology suppliers, content licensing agreements, distribution partners, advertising technology providers and ongoing operational management.
View TV Anywhere removes much of that complexity.
Through the View TV ecosystem, we bring together the technology, content, distribution and monetisation infrastructure required to operate a complete branded television service.
This includes:
- White Label Applications: Your own branded television applications, user experience and streaming destination.
- Live Streaming TV Channels: Access to curated live television channels across multiple genres and territories.
- On-Demand Content: Movies, television programmes, entertainment libraries and other VOD content.
- Content Licensing & Management: Access to content partnerships and the operational management of content rights, subject to agreed territories and licensing terms.
- Cloud Streaming Infrastructure: Broadcast-grade streaming delivery, CDN, DVR, video management and distribution.
- Advertising Technology: Integrated video advertising, server-side ad insertion (SSAI), advertising management and monetisation.
- Subscription Management: Subscription packages, premium access and recurring customer billing capabilities.
- Analytics & Reporting: Audience measurement, viewing hours, advertising performance and platform reporting.
- Multi-Device Distribution: Deployment across connected televisions, mobile, web, automotive, inflight and out-of-home environments.
Everything is brought together into one managed platform, reducing the need for multiple technology contracts and complicated supplier relationships.
Kapang: The Consumer Entertainment Ecosystem
At the heart of View TV Anywhere is the technology and consumer streaming experience developed through Kapang, View TV’s consumer-facing television brand.
Kapang provides the underlying streaming ecosystem, bringing together live television channels, on-demand entertainment and multiple content delivery options.
View TV Anywhere extends this capability into a fully white-labelled proposition, allowing partners to deploy their own branded television service rather than simply distributing another company’s application.
This means a hotel group can have its own hotel television brand, an airline can have its own inflight entertainment platform, an automotive manufacturer can introduce its own connected-car television experience, and a Smart TV manufacturer can offer a branded entertainment ecosystem across its hardware portfolio.
The consumer sees your brand. The platform, content infrastructure and monetisation ecosystem are managed by View TV.
A New Revenue Opportunity for Consumer Brands and OEM Manufacturers
Perhaps the most important part of View TV Anywhere is not simply the ability to deliver television. It is the ability to turn an existing customer relationship, device ecosystem or distribution environment into a new recurring revenue opportunity.
Hotels already have guests. Airlines already have passengers. Automotive manufacturers already have customers. CTV OEM manufacturers already have millions of potential television viewers. Retailers already have footfall.
These businesses have audiences, screens and established consumer relationships.
View TV Anywhere provides the television infrastructure to turn those existing touchpoints into monetisable entertainment environments.
Instead of treating television as another operational expense, partners can establish a commercial model built around advertising, subscriptions, sponsorships and premium content.
A simple managed service fee, combined with an agreed revenue participation model, gives partners the opportunity to generate ongoing earnings from their branded television platform.
Depending on the agreement, partners can participate in advertising revenue, subscription income and other monetisation opportunities, creating the potential for recurring earnings for as long as the service operates and generates revenue.
For CTV OEM manufacturers, this is particularly important. Hardware sales are traditionally transactional. A branded television ecosystem creates the opportunity to establish an ongoing commercial relationship with the consumer after the device has been sold.
View TV Anywhere makes that possible without requiring manufacturers to become broadcasters, content licensors or streaming technology companies.
Why Build a Television Platform From Scratch?
Launching a branded television service independently can be an expensive and complicated undertaking.
A business would traditionally need to consider:
| Traditional Requirement | View TV Anywhere |
|---|---|
| Negotiate content deals | Managed content access |
| Build streaming applications | White-label applications |
| Develop streaming infrastructure | Existing cloud platform |
| Source CDN and distribution | Integrated delivery infrastructure |
| Integrate advertising technology | Integrated ad monetisation |
| Manage subscriptions | Subscription capabilities |
| Manage multiple suppliers | One managed service |
| Build reporting infrastructure | Integrated analytics |
| Develop OEM entertainment partnerships | Established streaming ecosystem |
Rather than spending years building the technology and negotiating the relationships required to operate a television platform, partners can launch using an established ecosystem.
This is the difference between becoming a television technology company and becoming a television brand.
Television as a Service. Everywhere.
View TV Anywhere represents a new approach to branded television.
It brings together the entire View TV ecosystem, including Kapang, content distribution, cloud streaming, advertising technology, subscription management and managed services, into one deployable white-label solution.
We believe every major consumer brand and connected-device manufacturer should have the opportunity to own its own television experience.
Hotels should not have to become broadcasters. Airlines should not have to become streaming technology companies. Automotive manufacturers should not have to negotiate hundreds of content agreements. CTV OEM manufacturers should not have to develop their own content and monetisation infrastructure.
They should be able to concentrate on their customers, their brand, their hardware and their commercial objectives.
View TV provides the television platform. Kapang provides the consumer streaming ecosystem. Your brand provides the audience and distribution. Together, we create a new entertainment and monetisation opportunity.
Whether it is in a hotel room, an aircraft, a connected vehicle, a Smart TV, a streaming device, a shopping centre or the consumer’s living room, View TV Anywhere makes branded television possible.
Launch Your Own White Label TV Platform
Your brand. Your audience. Your television network.
Launch your own white-label television platform with View TV Anywhere.
From content and technology to distribution and advertising monetisation, we provide the complete managed ecosystem to take your television proposition from concept to commercial operation.
View TV Anywhere. Television, without boundaries.