View TV Marketplace is the commercial link between premium video content, global audience networks and advertisers, enabling direct, data-driven advertising opportunities across Connected TV (CTV) and Streaming TV.
Traditional streaming advertising is often fragmented across multiple intermediaries, technology platforms and data providers. View TV Marketplace is designed to bring these elements together, creating a more direct connection between the content people watch, the audiences distributors reach and the advertisers looking to engage them.
Buy Direct to Content and Audience Data
View TV Marketplace enables advertisers to move beyond broad audience assumptions and make more informed advertising decisions based on relevant content and audience signals.
By connecting content metadata, distribution networks and available audience data, the marketplace can support advertising opportunities informed by:
- Location: Reach audiences by relevant geographic markets and, where available, local targeting opportunities.
- Content Genre: Align advertising with the genres viewers watch, from sport, entertainment and movies to news, documentaries, lifestyle and automotive content.
- Device Type: Identify opportunities across Connected TVs, streaming devices and other supported screens.
- Audience Reach: Connect advertising campaigns to the networks and distribution points delivering the relevant viewing audience.
- Content Context: Match advertising opportunities to suitable programming, helping brands reach audiences in environments relevant to their products and services.
The objective is simple: give advertisers a more direct route to the content and audiences they want to buy, while helping content owners and distribution networks turn viewing into measurable commercial value.
One Marketplace. Three Connected Ecosystems.
Content Owners
Studios, broadcasters and independent producers can make their programming available to advertising demand through a connected marketplace, creating new monetisation opportunities around their content and audience reach.
Audience Networks
Streaming platforms, Connected TV networks and distribution partners provide the reach, viewing opportunities and available audience signals that help advertisers identify where their campaigns can deliver value.
Advertisers and Agencies
Brands and media buyers can discover relevant content and audience opportunities, with targeting informed by available data rather than relying solely on broad channel categories or generic inventory.
View TV Marketplace brings these three sides together to simplify the relationship between content supply, audience distribution and advertising demand.
Moving Beyond Traditional Streaming Advertising
The future of Streaming TV is not simply about adding more channels or increasing the volume of advertising inventory. It is about making every viewing opportunity more commercially valuable.
When content, audience information and distribution data are connected, advertising decisions can become more relevant to the viewer, more useful to the advertiser and more valuable to the content owner.
View TV Marketplace supports this approach by connecting the commercial opportunity to the underlying content and available audience data, helping reduce fragmentation in the streaming advertising ecosystem.
Built for the Next Generation of Connected TV
View TV is building an integrated ecosystem for creating, broadcasting, distributing and monetising Streaming TV. View TV Marketplace extends this approach by connecting content and audience opportunities with advertisers seeking more direct access to relevant inventory.
Whether the opportunity involves a premium entertainment channel, a specialist sports network, a local audience or a particular device category, the aim is to make the relationship between content, audience and advertising clearer and more commercially effective.
View TV Marketplace: Where content meets audiences, and audiences meet advertisers.
Discover the View TV ecosystem at ViewTVX.com.