Disney is trying to figure out its streaming ad choreography this summer. Connected TV ad targeting is a tricky dance for new AVOD services like Disney+ with ads, Max’s ad offering or the Netflix ad-supported tier. Move too fast, and…
Freewheel unit on Wednesday unveiled a new effort to improve the TV ad viewing experience, announcing the launch of The Viewer Experience Lab in partnership with MediaScience. FreeWheel will utilize the new lab both to conduct research into how viewers…
CASH IS KING for Streaming TV broadcasters and content distributors looking to retain their existing business, grow their reach and keep audiences entertained. View TV Cloud was launched to allow streaming TV channels of all sizes to broadcast, distribute, monetize…
View TV Cloud from View TV has launched a one-stop television broadcaster cloud for free-to-air viewers and subscription viewers. View TV Cloud is a consolidated platform joining together all of the key areas within View TV, Broadcast Technology, CTV Ad Sales,…
Kapang has launched several Streaming TV Channels, FAST Channels, and Content provider revenue models to provide a sustainable future for television and channel content production ecosystems. Kapang is delivering more than 250 ad-funded linear FAST channels using addressable and programmatic…
AI Scheduling is a new way forward in making Connected TV and CTV more curated with little effort.
DIRECTV - This week AT&T’s CFO Pascal Desroches spoke at the Bank of America C-Suite Technology, Media, and Telecommunications Conference in London. During that talk, he opened up about how AT&T and how DIRECTV is doing. During the talk, when…
Cost per mille (CPM) is a key metric in the world of video advertising, as it measures the cost of displaying an advertisement to 1,000 people. The goal of any video advertiser is to maximize CPM by reaching the largest…
Magna ad spend on National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023 Magna has become the latest major media agency to reduce its 2023 ad…
What is Streaming TV The Future of Broadcasting has arrived. View TV Cloud has delivered an amazing service delivering platforms such as Kapang What is Streaming TV? Streaming TV is a way of watching television content over the internet, without…
What is Addressable Advertising: The Future of Television Advertising Addressable advertising is a revolutionary way of delivering targeted and personalized advertisements to TV viewers. Instead of delivering the same advertisements to everyone watching a particular program, addressable advertising uses data…
Promising as the FAST distribution model may be, it is a daily fight for eyeballs, premium ad placements, and prominence on a broad range of FAST platforms. To stand out from the crowd, create scale, and ensure a stable source…
Tellyo Live Video Production Mixing Studio and Live Video Clipping Tools get put to the test. Broadcast solutions provider Atos is partnering with Tellyo to help promote the games on digital and social media platforms Technology from Tellyo will be…
FAST Channel problems? Are you a content owner not seeing actual revenues from your content investments and spending on linear channel creation? Free Ad-funded Streaming Television (FAST) has had a high exposure as being the next Gold Rush but in…
View TV Live (VTL) is the latest product from View TV and Kapang to deliver live events and live productions globally with full monetization via the View TV Cloud. VTL allows cameras, commentators, production people and studios to be based…
View TV Connect delivers amazing monetization for Broadcasters. It is a fantastic product to dynamically link video content owners, linear channel broadcasters and advertisers together addressably. By using the View TV Cloud to maximise revenues for content owners and broadcasters to…
Tellyo Player delivers live event monetization Live Event Ad-funded Monetization sdd Live Event eTicket Platform ddd Live Event Linear Television Channel
MVPD stands for Multichannel Video Programming Distributor, and vMVPD stands for Virtual Multichannel Video Programming Distributor. This article explains the concepts of MVPD and vMVPD, Skinny Bundles, and the differences between MVPD, vMVPD, and SVOD (Subscription-based Video On Demand). What…
FAST Wars, the Free Ad-funded Streaming Television race to roll out broadcasters to IP-connected device platforms. Both Content Owners and Broadcasters have seen FAST to be a cost-effective approach to grow and transpose their content or channel revenues from declining…
FAST Channels change broadcast landscape - A report, Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T., from Comcast Advertising, the advertising division of Comcast Cable, highlights the rise of Free Ad-Supported Streaming TV (FAST) and its value…
Kapang is a platform developed to appreciate audience demands following cord-cutting trends. Kapang delivers broadcast television channels & niche audience channels across 14 genres. Although Kapang is dedicated to providing a Streaming TV Cable experience, an additional genre has recently…
Free ad-funded Streaming Television, commonly known as FAST, has evolved over the past few years, with platforms such as Pluto and Redbox generating millions of dollars in ad revenues, monetising archived content, and generating much-needed cash from their video libraries. …
In less than a decade, TV has gone from a sure thing—the de facto mass reach platform—to nuanced, complicated and in flux. You’ve probably heard many hot takes around the notion that “TV is dead!” But the reality is consumers…
At the Next TV Summit on Tuesday, AC/DC’s “Thunderstruck” was the walk-on music for a panel debating the death of broadcast. A classic ’90s throwback tune was perhaps appropriate considering “1990 was the last time broadcast mattered,” quipped Next TV…
Nielsen’s latest report from The Gauge, the media measurement company’s monthly total TV and streaming snapshot, revealed that streaming usage represented 35 percent of overall television consumption in the US in August, marking another record-high share for the format and…
FAST channels allow rights holders to effectively become broadcasters in their own right. Richard Middleton explores just how deep the effects of this emerging tech might be felt No one seems quite sure just when FAST channels first emerged, but…
The NFL season hasn’t kicked off yet, but Fox Sports is about ready to do a touchdown dance about ad sales for the Super Bowl. Variety reported Wednesday that Fox has sold 95% of its ad inventory for Super Bowl LVII, scheduled…
Barclays’ Kannan Venkateshwar says as free ad-supported TV proliferates, even old content will compete with newer SVOD titles. Free ad-supported streaming television (FAST) services are all the rage as content providers and distributors look for any way to squeeze profits from…
Nothing sits still for long, and after years of experimentation, fine-tuning and increased competition - not to mention plenty of speculation and denial - the prospect of ads on subscriptionplatforms is finally looking like a reality. While most companies are…
Warning - IBC Press Release Barrage coming this week with more smoke and mirrors than a burning bathroom shop. So which Press Releases do you believe and how do you find your way through this fog of information, well we…
1. OEM FASTs Continue To Grow In our new report, FASTs Are The New Cable, we talk a lot about the growth of the FAST services owned by the various OEMs. They have an advantage in that they are the interface…
BroadcastCDN part of the View TV Group has launched a Cable & Satellite broadcaster transformation package to take existing and traditional broadcasters into FAST markets at scale to generate sustainable revenues. Broadcast CDN carries the service from your origin premises,…
Traditional Broadcasters need and want to adopt Streaming, but how? View TV, an original streaming company with two decades of experience, has powered and experienced the success of streaming media and the transformation of audiences’ media consumption from traditional broadcast…
Free ad-supported streaming TV (FAST) services benefit from a lack of U.S. viewer access to free linear TV, partly because of a national amnesia about the presence of over-the-air broadcast. Tens of millions are already using FASTs, generating billions in…
Netflix’s move to hire a dynamic duo to oversee its global ad sales ambitions couldn’t come at a better — or worse — time. At last, media buyers are finally getting the information they need to start making plans to…
Broadcaster Roger Bolton has suggested the BBC is "spooked" by the decline in young audiences to traditional radio. Bolton, 76, was speaking after being dropped as host of Radio 4's Feedback after 23 years. "If you were running Radio 4, you must…
Cloudie TV makes FAST Broadcasting successful by using its end-to-end private cloud to help content owners to deliver a great return on content investments. You can check out the products at https://cloudie.tv/cloud-playout/
Free ad-supported streaming TV (FAST) services are growing rapidly. Today, hundreds of FAST channels exist, and a recent report from VIP+ found that the average large FAST studio took home $23.2 million in ad revenue by the end of the…
Senior Digital Director Daniel Lannon Led and Completed the Rebrand of the Acquired Xtreme Sports Social Media Channels to INTROUBLE to fit with Company Branding. JUNE 27, 2022 (Amsterdam, June 24th, 2022) Insight TV, the leading millennial-focused global channel operator and…
Think for a moment: How many streaming services are you subscribed to? Netflix, Hulu, HBO Max, Amazon Prime, Disney+, Paramount+, Apple TV … the list seemingly goes on and on with more streaming services entering the space every year. Initially,…
Free ad-supported streaming TV (FAST) is but one component of the expanding AVOD space. How audiences react to the increasing frequency of ads is another factor – one on which FAST channels have the upper hand, new LG Ads data…
View TV a managed producer of FAST and Broadcast channels has released its in-house private cloud playout and media workflow to self-service customers as the latest release of its Cloudie TV product.View TV has always believed “TV should look like…
As Netflix prepares to launch its highly-anticipated ad-supported tier, advertisers are likely thinking about how to tap into the streamer’s distribution reach – though it may come at a cost. According to a Wednesday report from The Wall Street Journal, Netflix could charge advertisers…
New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience. Report recommends F.A.S.T. advertising as a complement to traditional TV and streaming advertising. Comcast Advertising released a new report entitled “Free…
FAST continues to defy expectations. A linear viewing format that’s growing? In 2022? Yet the number of available FAST channels in the U.S. is over 1,400, with 22 major providers including Pluto TV, Tubi and Roku Channel. FAST also saw considerable…
The cord-cutting revolution is continuing to advance according to a survey from Future Today. The survey Future Today surveyed over 300 families regarding their linear TV and streaming habits. The resulting report is filled with interesting information, but it all…
Peak TV programming, or the overabundance of original shows, films, and series that have landed on broadcast, cable, and streaming outlets in the past decade, may be on its way out, or at least slowing down. Companies are slashing budgets…
Walt Disney edged past Netflix with a total of 221 million streaming subscribers at the end of the most recent quarter and announced it will launch a Disney+ option with advertising this December. In the just-ended quarter, Disney+ added 14.4 million Disney+ customers, beating…
It’s a new era in Nielsen’s history. Shareholders have approved an acquisition of the TV measurement company by a private equity consortium made up of Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P. The all-cash deal was…
FAST Playout Solutions are a minefield for broadcasters and content owners alike. So what are the main features required to make your channel stand out above the rest and make it easy to create and monetize your FAST Channel creation?…
As consumers tighten their belts, ad funded models are becoming a more enticing prospect for streamers. Netflix’s announcement in April that it has hit an apparent subscriber wall sent out shockwaves, prompting many to question how attractive and profitable the…
Sports are a key genre on FAST, accounting for 117 distinct channels as of July 2022. Yet while sports channels are numerous — as they are on cable — the reality of FAST is very different. Many major sports…
The free ad-supported streaming TV (FAST) sector has surged over recent months and a new report from LG Ads Solutions has shown that this increase shows not only shows no sign of stopping but also will present advertisers with a…
PZAZ TV - The unique OTT TV Platform, that delivers on-demand content and linear FAST channels across Europe and the rest of the world. PZAZ TV has thousands of movies and TV series available free to view via ad-funding powered…
xTV a new angle on Streaming Television developed by View TV that provides a traditional Free to Air business model with the benefits of streaming media delivery for linear and on-demand video content services. FAST Channel services of old are…
Lamborghini claim that the Sterrato is a rally car so today we put it to the test by racing a full-blown rally car. https://www.youtube.com/watch?v=sh8MAXtqJ1k
BLAST Channels are the next level of FAST Channels bringing cord-cutting audiences exactly what they want and exactly what they need. BLAST stands for Broadcast Linear Ad-funded Streaming Television. In the rapidly evolving landscape of streaming television, innovation is the…
We are taking the world's smallest boat down to Florida Subscribe for a hug 🫶 & let me know in the comments what content you want to see 🫣For more click here https://lizzycapri.com/extras
Gorgeous TV - Gorgeoustv.com - is thrilled to announce its partnership with Kapang to deliver an innovative, AI-powered second screen shopping experience in Connected TV (CTV). This collaboration aims to transform how viewers shop by integrating interactive features that allow…
FAST Channel Audiences - In the ever-evolving landscape of television entertainment, Free Ad-supported Streaming TV (FAST) Channels have emerged as a game-changer. These channels offer viewers a treasure trove of niche content, catering to a wide spectrum of interests. While…
FAST Channel Advertising is very interesting. With over a thousand FAST channels in the market, advertisers need to know how they can work with these new channels and the opportunities for their ad dollars in 2023. Fortunately, we’ve got the…
Live Sports and FAST Channels are an amazing mix. An increasing number of broadcasters are making plays for sports rights, according to a new report from Ampere Analysis, levelling the playing field for both incumbents and streaming companies. But that…
FAST Channel Connector fees are the charges imposed by FAST channel playout partners for delivering a channel to each connected TV platform. These fees are excessive and unnecessary, as the cost of delivery is minimal if CDN and SSAI are…
Vizio Ads is smashing it in CTV. The Smart TV maker VIZIO has used its advertising services to help a leading video game company reach consumers who did not see its promotional campaign on traditional television, achieving a total incremental reach of nearly 22% for console owners. Like…
Redbox is up for sale - Chicken Soup for the Soul Entertainment is in “active discussions” for a potential sale as the company wrestles with an increasingly dire financial situation. The company, which owns Crackle and Redbox and a myriad…
Peak TV is over a different Hollywood is on the horizon.
The world of television has witnessed a remarkable transformation over the past few years, driven largely by the rise of streaming services and the increasing popularity of cord-cutting. While these changes have given viewers more options than ever, there is…
FAST Channels Are Driving Content Companies to the Brink - Picture this: you're a content company, cruising along in your reliable old sedan, making decent money from your shows and movies. Then, along comes the shiny new sports car of…
FAST Channel Revenues across the Globe for TV series and movies are forecast to reach $17 billion across 138 countries in 2029. FAST Channel Earnings for Broadcasters This, according to the latest report from Digital TV Research, will be up from…
Pluto TV Revenues are estimated to grow dramatically. By 2029, the US will be the only country generating more than $1 billion in FAST revenues. The UK and Canada will be close to $1 billion, with these three countries taking nearly half of the world’s total.…
What is a FAST Channel? - What are the origins of Fast Channels, their significance in the UK advertising market, and why should advertisers explore this new advertising platform? Fast Channels, a revolutionary concept in advertising, have recently gained tremendous…
A team of Los Angeles Times journalists analyzed the Writers Guild of America’s contract with studios, marking it up line by line. See the most significant changes, the pivotal arguments and the key subtexts within this historic document. OCT. 7,…
Streaming giants unite for lobbying clout. Netflix, Warner Bros. Discovery, Disney, and others have formed a new trade group to present a unified front against government regulation. Streaming companies have formed the Streaming Innovation Alliance (SIA), reported Axios. The new trade group should…
FAST Channels Network: The Future of TV Broadcasting The TV industry is undergoing a major transformation, as more and more viewers are shifting from traditional linear TV to connected TV (CTV) platforms. CTV platforms offer viewers the convenience of watching…
Ofcom to regulate FAST channels in the UK? The UK government has unveiled plans to bring the content of online TV channels such as FAST services available via connected TVs under the remit of media regulator Ofcom for the first…
Recast sports streamer in administration. Sports streamer Recast hits the buffers after funding talks fail. The Edinburgh-based company, which counted Manchester City and Internazionale among its partners, has called in Interpath as administrators. Alistair McAlinden and Chris Pole of Interpath…
Future of FAST is Specialised. Free ad-supported streaming TV offers consumers an unlimited amount of content and channels. Moreover, it is all available at no cost and this entire model is underpinned by ads. You might ask "Isn't this just…
Start a TV Channel with View TV – If you have ever dreamed of starting your own TV channel, you might think that it is too expensive, complicated, or time-consuming. However, with the help of View TV and kapang, you can create,…
vMVPD vs MVPD - There are a lot of acronyms in the linear and streaming TV worlds. What does MVPD mean? What’s the definition of vMVPD? What about VOD, OTT and CTV? It's a lot of letters with a lot…
Internet radio FAST Channels is a new form of audio broadcasting that uses the Internet as a medium. Internet radio can offer a wide range of content, such as music, talk shows, podcasts, news, sports, and more. Internet radio can also reach a global…
CTV App Stores Growing FAST Channels. The growth of connected TV app stores is increasing the growth of free ad-supported streaming television (FAST) channels. While the growth of CTV platform app stores will remain constant, the number of FAST channel…
FAST Channel Marketplace is open for businesses to take Free ad-funded Streaming TV to the next level and enable traditional broadcasters to adopt CTV platform and OTT service delivery with little change to their existing business. View TV Marketplace: An…
UK broadcasters develop FREELY digital TV service. The new streaming platform with live from BBC, ITV, Channel 4 and 5 launches next year to take on streaming. FREELY will be built in to smart TVs and allow viewers to watch…
PGA launches free FAST channel on Samsung TV Plus. The channel features highlights from the world's best players and tournaments and original programming from the PGA Tour. The PGA TOUR and Samsung Electronics, Inc., announced on Wednesday a partnership that…
Gracenote launches FAST acceleration programme. Unveiled at IBC in Amsterdam, it promises "better FAST content visibility, consumption and monetization." Gracenote, a unit of Nielsen known for providing entertainment metadata and content IDs, on Tuesday unveiled a new offering to help content companies…
Is TikTok the future of television? Streaming companies like Peacock are learning that Gen Z is perfectly happy watching movies and TV shows in small increments on a mobile phone screen. TikTok has been home to dance challenges, weird food creations,…
Next Wave of Streaming Platforms will have to do what to survive? Niche streaming platform players have and will continue to arrive on the scene. To survive, they will have to think big or the larger platforms could destroy them…
POP and Tiny Pop launch FAST Channels. Narrative Entertainment says it will launch POP and Tiny Pop FAST channels on Samsung+ and Netgem. The FAST channels will go live on Wednesday 13 September and will replace the current POP Kids…
Serie A considers launching streaming service of its own. With the new season underway, Italy’s premier league, Serie A, is at a critical juncture regarding its broadcasting and streaming rights. Current rights expire at the end of the 2023/24 season. With…
Tubi FAST Platform reaches 74 million monthly active users. The free, ad-supported streaming platform, owned by Fox, also reached 1.4 percent of total TV viewing time in August. Tubi, Fox’s free, advertising-supported streaming service, now has more than 74 million…
Geely's Electric duo Zeekr 001 and X available for pre-order. Geely’s electric car subsidiary Zeekr has priced its electric duo in Germany. The Zeekr 001 can now be pre-ordered in Germany at prices starting at 59,900 euros. The Zeekr X…
285 FAST Channels bring reliable cash to Paramount Global as Paramount+ loses billions. We live in a FAST world. At the end of June, there were approximately 1,500 unique free, ad-supported, streaming television channels. The 21st-century version of syndicated cable.…
Channel 4 uses FAST platforms to launch international channels. The UK broadcaster has joined the FAST revolution with the launch of its first ever international channels. These will be with streaming platforms Tubi, Plex and Xumo Play. Two channels – 4…
Aniview, a leading global ad tech and media company, and NEW ID, a pioneering force in technology-based content services in Asia, have united forces in an innovative partnership that promises to reshape the landscape of free ad-supported TV (FAST). Over the past two years, the…
2024 MINI Cooper EV unveiled with up to 250 miles range. The iconic British supermini will also be available with petrol power; all cars get latest infotainment with prices starting from £30k. MINI has reinvented its iconic hatch for its fifth generation, with…
Jaguar launch large electric limo to replace XJ - The Jaguar's new limousine will be de-facto XJ replacement but larger and more luxurious. It was previously understood that Jaguar’s new four-seat grand tourer, launching in 2025, would be followed into dealerships…
TCL launches a streaming service - The electronics brand TCL has launched a new online streaming service named TCLtv+. It allows its customers in North America access to a wide variety of complimentary entertainment programming. The service is dedicated to…
Second Rolls-Royce Droptail revealed - wooden it be nice to be this rich. You've see the red one, now here is the blue one. To elaborate, this is the new Rolls-Royce Amethyst Droptail, the second of four Droptails that will…
Parking warning for drivers with certain cars. Check if your motor is at risk of expensive bumps and scratches. Experts have warned more than 150 car models are now too big for UK car park spaces. With cars being manufactured bigger and…